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From Rob Weir <>
Subject Re: SEO
Date Mon, 14 Nov 2011 02:35:56 GMT
On Sun, Nov 13, 2011 at 7:24 PM, Benson Margulies <> wrote:
> On Sun, Nov 13, 2011 at 7:16 PM, Ross Gardler
> <> wrote:
>> On 13 November 2011 11:22, Benson Margulies <> wrote:
>>> Could the comdev PMC provide some assistance with basic SEO for Apache
>>> projects?
>> If you are willing to do this, then yes ;-)
> Unfortunately, I don't know much about it. I'd be happy to help if
> instructed by someone with a clue

Do you have some examples of queries where the official page did not
show up on the first SERP?

An example at random:  Apache Chemistry.  There is nothing we can do
for a user who searches for "Chemistry".  In this regard, obscure
project names like Xerces, Xalan, Hadoop, etc., will do well.  But a
search for "Apache Chemistry" works fine.  We're #1 for that query.
But the really important query would be "CMIS Java library" -- the
functional search.  Each project likely has several such queries.  If
a project page is the answer, then what is the question a user would

SEO is generally concerned with establishing goals -- what queries do
you want to place highly for.  Then establishing a baseline of where
you are today for those queries.  Then taking steps to improve the
results.  Techniques might include tuning the content and metadata on
the desired destination page, and encouraging extnerla links to that
page.  It also includes a review of the page and site structure.
Good, clean HTML with logical structure, etc., works best.


>> Ross
>> --
>> Ross Gardler (@rgardler)
>> Programme Leader (Open Development)
>> OpenDirective

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