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From Benson Margulies <bimargul...@gmail.com>
Subject Re: SEO
Date Mon, 14 Nov 2011 02:50:25 GMT
It's not the product name itself. Try "apache cxf archetype". Now,
maybe the CXF site turns out to lack any mention of its maven
architype, and I'm barking up the wrong tree, but I'm sure that I've
had this experience before.

On Sun, Nov 13, 2011 at 9:35 PM, Rob Weir <robweir@apache.org> wrote:
> On Sun, Nov 13, 2011 at 7:24 PM, Benson Margulies <bimargulies@gmail.com> wrote:
>> On Sun, Nov 13, 2011 at 7:16 PM, Ross Gardler
>> <rgardler@opendirective.com> wrote:
>>> On 13 November 2011 11:22, Benson Margulies <bimargulies@gmail.com> wrote:
>>>> Could the comdev PMC provide some assistance with basic SEO for Apache
>>>> projects?
>>>
>>> If you are willing to do this, then yes ;-)
>>
>> Unfortunately, I don't know much about it. I'd be happy to help if
>> instructed by someone with a clue
>>
>
> Do you have some examples of queries where the official page did not
> show up on the first SERP?
>
> An example at random:  Apache Chemistry.  There is nothing we can do
> for a user who searches for "Chemistry".  In this regard, obscure
> project names like Xerces, Xalan, Hadoop, etc., will do well.  But a
> search for "Apache Chemistry" works fine.  We're #1 for that query.
> But the really important query would be "CMIS Java library" -- the
> functional search.  Each project likely has several such queries.  If
> a project page is the answer, then what is the question a user would
> have?
>
> SEO is generally concerned with establishing goals -- what queries do
> you want to place highly for.  Then establishing a baseline of where
> you are today for those queries.  Then taking steps to improve the
> results.  Techniques might include tuning the content and metadata on
> the desired destination page, and encouraging extnerla links to that
> page.  It also includes a review of the page and site structure.
> Good, clean HTML with logical structure, etc., works best.
>
> -Rob
>
>>>
>>> Ross
>>>
>>> --
>>> Ross Gardler (@rgardler)
>>> Programme Leader (Open Development)
>>> OpenDirective http://opendirective.com
>>>
>>
>

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