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From Anjana G Bhattacharjee <a.g.bhattachar...@gmail.com>
Subject Re: [DISCUSS] [VOTE] roll women@a.o into dev@community.a.o
Date Fri, 30 Jul 2010 09:16:29 GMT
On Mon, Jul 19, 2010 at 6:23 PM, Kathey Marsden <kmarsdenderby@sbcglobal.net
> wrote:

> It is actually my hope that a separate list will not be necessary as I tend
> to like a more integrated approach.    (I did not much care, for example,
> explaining to my middle school son why a free technology camp this summer
> was being offered only to girls)
>

Have just come across a curious parallel to this, perhaps, in the arena of
Golf tournament sponsorship - IBM sponsored "the Masters" (i.e. men's only)
tournament in April this year with a flurry of justification [1] whilst this
weekend's "Women's British Open" was left to its own devices, albeit rather
carefully done imho [2]

The equivalent explanation wanting here, therefore, is why IBM would sponsor
the Masters whilst missing the "gender balancing" [3] opportunity to sponsor
both for possibly marginal marginal cost afaik given the relevant
technologies would already have been tried and tested by then?

More generally, what does "sponsorship" mean for a corporate like IBM in
this case - and what could it mean a next time around? Specifically, a next
time around with regards open community development? For example, could HP
be our Ricoh?

By way of comparison, this October's Ryder Cup is a more traditionally
entertainment oriented "Turner Sports Interactive" production [4] subject to
the usual viewer ratings models only, for the time being at least.

Best, A

[1]
http://www.networkworld.com/news/2010/040610-ibm--the-masters-technology.html
[2] http://www.ricohwomensbritishopen.com/Ricoh.aspx
[3]
http://www.openworldforum.org/attend/agenda/diversity-summit-why-women-matter
[4] http://www.rydercup.com/2010/

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