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From jean-frederic clere <jfrederic.cl...@fujitsu-siemens.com>
Subject Re: Questionnaire
Date Thu, 08 Aug 2002 10:50:13 GMT
Peter Odéus wrote:
> Is it ethical to spam people?

No, that is a mistake of the moderator ;-(

> 
>  --- Marcos Manosso <manossom@terra.com.br> skrev: >
> Dear Sir/Madam
> 
>>We are conducting some research concerning the
>>public's opinion about the level of ethics in
>>advertising. As you may be aware, many companies
>>have ethical advertising policies. Furthermore,  the
>>media (i.e. TV, Radio, Magazines and Newspapers)
>>have governmental and non-governmental organizations
>>that are suppose to monitor the ethical content of
>>advertisements. The questions we want to address in
>>this study are whether, in the public's opinion, (a)
>>this control is really maintaining a high level of
>>ethics in advertising executions; (b) what are the
>>main issues in advertising ethics that should be
>>dealt with in order to ensure this high ethical
>>level, and (c) if ethics impacts consumers attitudes
>>and behaviours towards firms that maintain high
>>levels of ethics in their business and advertisings,
>>which may be reflected in the company's society and
>>environment.
>>
>>In order to answer these questions, we need your
>>help. Following this letter is a short
>>questionnaire. We would really appreciate your help
>>in completing and returning it. Your responses are
>>extremely valuable and will help us gain a better
>>understanding of the issues of advertising ethics
>>and corporate social responsibility.
>>
>>Once completed, please return the questionnaire to
>>marcos@manosso.com.br.  
>>
>>We know your time is valuable, and therefore, as a
>>token of our appreciation for your cooperation, we
>>would be pleased to send you the results and
>>analysis of this questionnaire. If you wish to
>>receive this summary, please place your e-mail
>>address in the "Subject" box of your response
>>e-mail.
>>
>>We assure you that the information you provide will
>>be kept strictly confidential and combined with all
>>other responses so that no individuals can be
>>identified. In addition, your  name and/or e-mail
>>address will remain in the highest levels of
>>anonymity and privacy, and will not be given, sold
>>or otherwise distributed to anyone, being destroyed
>>from our records immediately after your
>>questionnaire is gathered and (if the case) the
>>results posted to you.
>>
>>Please take a few minutes now to complete and return
>>the questionnaire.
>>
>>Thank you very much for your help
>>
>>Marcos Manosso
>>marcos@manosso.com.br
>>
>>
>>
> 
> --------------------------------------------------------------------------------
> 
>>
>>Please complete the following fields:
>>Age:___   
>>Country of residence:___   
>>Gender (Male / Female):___  
>>Education Level (Elementary / High School /
>>University / Post-Graduate):___   
>>
>> 
>>Please answer the following questions by placing an
>>"x" in the appropriate space:
>>"Businesses have responsibilities with society that
>>go beyond job creation."   
>>1. Strongly agree   (__) 
>>2. Agree   (__)
>>3.  No Opinion   (__)
>>4. Disagree   (__)
>>5. Strongly Disagree   (__)
>>
>>"It is possible for a business to be both ethical
>>and profitable."   
>>1. Strongly agree   (__) 
>>2. Agree   (__)
>>3.  No Opinion   (__)
>>4. Disagree   (__)
>>5. Strongly Disagree   (__)
>>
>>"Advertising shows an accurate view of reality."   
>>1. Strongly agree   (__) 
>>2. Agree   (__)
>>3.  No Opinion   (__)
>>4. Disagree   (__)
>>5. Strongly Disagree   (__)
>>
>>"Advertising helps to shape society's views of the
>>world and itself."   
>>1. Strongly agree   (__) 
>>2. Agree   (__)
>>3.  No Opinion   (__)
>>4. Disagree   (__)
>>5. Strongly Disagree   (__)
>>
>>How do you view the level of ethics in general
>>advertising?   
>>1. Very High   (__)
>>2. High   (__)
>>3. Average   (__)
>>4. Low   (__)
>>5. Very Low   (__)
>>
>> 
>>Whose responsibility is it to deal with the social
>>problems of the world? (please mark with an "x", as
>>appropriate)
>>01.  Businesses   (__)
>>02.  Non-Profit Organizations   (__)
>>03.  Government   (__)
>>04.  Non-Government Organizations (NGOs)   (__)
>>05.  Schools and Universities   (__)
>>06.  General Public   (__)
>>07.  Other - Please cite:___   
>>
>>
>>Which of the following issues in general advertising
>>would you consider being unethical? (please mark by
>>placing an "x" in the appropriate place(s))
>>01. Ads for abortion services or family planning  
>>(__)
>>
>>02. Ads for cosmetic surgery or other elective
>>surgery   (__)
>>
>>03. Ads for medical products and services   (__)
>>
>>04. Ads for personal care and hygiene products  
>>(__)
>>
>>05. Ads for professional services (lawyers, doctors,
>>etc.)   (__)
>>
>>06. Ads for workers to replace striking workers  
>>(__)
>>
>>07. Advertising pharmaceuticals   (__)
>>
>>08. Advertising to children   (__)
>>
>>09. AIDS-awareness ads   (__)
>>
>>10. Alcoholic beverage ads   (__)
>>
>>11. Anti-abortion ads   (__)
>>
>>12. Anti-alcohol Public Service Announcements   (__)
>>
>>13. Anti-cigarette Public Service Announcements  
>>(__)
>>
>>14. Anti-drug Public Service Announcements   (__)
>>
>>15. Censorious advertising   (__)
>>
>>16. Cigarette and tobacco ads   (__)
>>
>>17. Comparative advertising   (__)
>>
>>18. Condom ads   (__)
>>
>>19. Corporate advocacy ads   (__)
>>
>>20. Creation of irrational desires and "needs"  
>>(__)
>>
>>21. Disguised advertising   (__)
>>
>>22. Effect of ads on editorial content of the media 
>> (__)
>>
>>23. Effect of ads on the material wants of society  
>>(__)
>>
>>24. Effects of ads on the values of society   (__)
>>
>>25. Ethical codes of ad agencies and the media  
>>(__)
>>
>>26. Information content of ads   (__)
>>
>>27. International differences in ad ethics   (__)
>>
>>28. Invasion of privacy   (__)
>>
>>29. Lack of truth   (__)
>>
>>30. Manipulation in advertising   (__)
>>
>>31. Military recruiting ads   (__)
>>
>>32. Negative political ads   (__)
>>
> 
> === message truncated === 
> 
> _____________________________________________________
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> Busenkelt!
> 
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