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From Peter Odéus <peter_od...@yahoo.se>
Subject Re: Questionnaire
Date Thu, 08 Aug 2002 07:48:48 GMT
Is it ethical to spam people?

 --- Marcos Manosso <manossom@terra.com.br> skrev: >
Dear Sir/Madam
> 
> We are conducting some research concerning the
> public's opinion about the level of ethics in
> advertising. As you may be aware, many companies
> have ethical advertising policies. Furthermore,  the
> media (i.e. TV, Radio, Magazines and Newspapers)
> have governmental and non-governmental organizations
> that are suppose to monitor the ethical content of
> advertisements. The questions we want to address in
> this study are whether, in the public's opinion, (a)
> this control is really maintaining a high level of
> ethics in advertising executions; (b) what are the
> main issues in advertising ethics that should be
> dealt with in order to ensure this high ethical
> level, and (c) if ethics impacts consumers attitudes
> and behaviours towards firms that maintain high
> levels of ethics in their business and advertisings,
> which may be reflected in the company's society and
> environment.
> 
> In order to answer these questions, we need your
> help. Following this letter is a short
> questionnaire. We would really appreciate your help
> in completing and returning it. Your responses are
> extremely valuable and will help us gain a better
> understanding of the issues of advertising ethics
> and corporate social responsibility.
> 
> Once completed, please return the questionnaire to
> marcos@manosso.com.br.  
> 
> We know your time is valuable, and therefore, as a
> token of our appreciation for your cooperation, we
> would be pleased to send you the results and
> analysis of this questionnaire. If you wish to
> receive this summary, please place your e-mail
> address in the "Subject" box of your response
> e-mail.
> 
> We assure you that the information you provide will
> be kept strictly confidential and combined with all
> other responses so that no individuals can be
> identified. In addition, your  name and/or e-mail
> address will remain in the highest levels of
> anonymity and privacy, and will not be given, sold
> or otherwise distributed to anyone, being destroyed
> from our records immediately after your
> questionnaire is gathered and (if the case) the
> results posted to you.
> 
> Please take a few minutes now to complete and return
> the questionnaire.
> 
> Thank you very much for your help
> 
> Marcos Manosso
> marcos@manosso.com.br
> 
> 
>
--------------------------------------------------------------------------------
> 
> 
> Please complete the following fields:
> Age:___   
> Country of residence:___   
> Gender (Male / Female):___  
> Education Level (Elementary / High School /
> University / Post-Graduate):___   
> 
>  
> Please answer the following questions by placing an
> "x" in the appropriate space:
> "Businesses have responsibilities with society that
> go beyond job creation."   
> 1. Strongly agree   (__) 
> 2. Agree   (__)
> 3.  No Opinion   (__)
> 4. Disagree   (__)
> 5. Strongly Disagree   (__)
> 
> "It is possible for a business to be both ethical
> and profitable."   
> 1. Strongly agree   (__) 
> 2. Agree   (__)
> 3.  No Opinion   (__)
> 4. Disagree   (__)
> 5. Strongly Disagree   (__)
> 
> "Advertising shows an accurate view of reality."   
> 1. Strongly agree   (__) 
> 2. Agree   (__)
> 3.  No Opinion   (__)
> 4. Disagree   (__)
> 5. Strongly Disagree   (__)
> 
> "Advertising helps to shape society's views of the
> world and itself."   
> 1. Strongly agree   (__) 
> 2. Agree   (__)
> 3.  No Opinion   (__)
> 4. Disagree   (__)
> 5. Strongly Disagree   (__)
> 
> How do you view the level of ethics in general
> advertising?   
> 1. Very High   (__)
> 2. High   (__)
> 3. Average   (__)
> 4. Low   (__)
> 5. Very Low   (__)
> 
>  
> Whose responsibility is it to deal with the social
> problems of the world? (please mark with an "x", as
> appropriate)
> 01.  Businesses   (__)
> 02.  Non-Profit Organizations   (__)
> 03.  Government   (__)
> 04.  Non-Government Organizations (NGOs)   (__)
> 05.  Schools and Universities   (__)
> 06.  General Public   (__)
> 07.  Other - Please cite:___   
> 
> 
> Which of the following issues in general advertising
> would you consider being unethical? (please mark by
> placing an "x" in the appropriate place(s))
> 01. Ads for abortion services or family planning  
> (__)
> 
> 02. Ads for cosmetic surgery or other elective
> surgery   (__)
> 
> 03. Ads for medical products and services   (__)
> 
> 04. Ads for personal care and hygiene products  
> (__)
> 
> 05. Ads for professional services (lawyers, doctors,
> etc.)   (__)
> 
> 06. Ads for workers to replace striking workers  
> (__)
> 
> 07. Advertising pharmaceuticals   (__)
> 
> 08. Advertising to children   (__)
> 
> 09. AIDS-awareness ads   (__)
> 
> 10. Alcoholic beverage ads   (__)
> 
> 11. Anti-abortion ads   (__)
> 
> 12. Anti-alcohol Public Service Announcements   (__)
> 
> 13. Anti-cigarette Public Service Announcements  
> (__)
> 
> 14. Anti-drug Public Service Announcements   (__)
> 
> 15. Censorious advertising   (__)
> 
> 16. Cigarette and tobacco ads   (__)
> 
> 17. Comparative advertising   (__)
> 
> 18. Condom ads   (__)
> 
> 19. Corporate advocacy ads   (__)
> 
> 20. Creation of irrational desires and "needs"  
> (__)
> 
> 21. Disguised advertising   (__)
> 
> 22. Effect of ads on editorial content of the media 
>  (__)
> 
> 23. Effect of ads on the material wants of society  
> (__)
> 
> 24. Effects of ads on the values of society   (__)
> 
> 25. Ethical codes of ad agencies and the media  
> (__)
> 
> 26. Information content of ads   (__)
> 
> 27. International differences in ad ethics   (__)
> 
> 28. Invasion of privacy   (__)
> 
> 29. Lack of truth   (__)
> 
> 30. Manipulation in advertising   (__)
> 
> 31. Military recruiting ads   (__)
> 
> 32. Negative political ads   (__)
> 
=== message truncated === 

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