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From Berin Loritsch <>
Subject Re: [RT] Updating our marketing strategy
Date Thu, 24 Jul 2003 18:06:39 GMT
Tony Collen wrote:

>>> I think that having a "Testimonials" section will also help.  Real 
>>> comments
>>> from real users.  How did it save time?  How did it make things 
>>> easier to
>>> maintain?  When did it pay off?
>> Yes, damn it. We need that.
>> I'll write a letter copying users@ for this.
> I have a good start: Look at 
>  Warner Brothers 
> Switzerland is using Cocoon.  WB is huge! Having a testimonial from WB 
> saying why they use Cocoon and why it's good enough for them would be an 
> awesome bit of publicity.
> Plus, there's enough people in the community here with small companies 
> that use Cocoon (Outerthought, S&N, etc), that it would be trivial for 
> Steven or Matthew or Carsten or anyone else with a company to write up 
> why they're using Cocoon.
> And not just, "We like it because XML rocks" ... perhaps something like, 
> "Cocoon makes us more productive," or "Developing applications with 
> Cocoon saved us X amount of money and time." or even "Cocoon is so 
> flexible we don't have to worry about being left behind when new 
> technologies come around." Hard facts and evidence why Cocoon is good is 
> better than trying to explain the finer points of SoC or IoC, especially 
> when you're trying to sell Cocoon to the pointy-haired boss.

Here is an excellent example of what would be good to see:


"They that give up essential liberty to obtain a little temporary safety
  deserve neither liberty nor safety."
                 - Benjamin Franklin

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