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From "Andrew C. Oliver" <>
Subject Re: Cocoon Marketing Position
Date Wed, 10 Apr 2002 18:42:15 GMT
Ovidiu Predescu wrote:

>On Wed, 10 Apr 2002 14:26:21 +0200, Stefano Mazzocchi <> wrote:
>>giacomo wrote:
>>>You can have a look at it using
>>If we enter the 'pet shop' marketing arena, we might find ourselves
>>having to fight J2EE from one side and .NET from the other.
>>*this* is exactly the marketing and technical pressure that I don't
>>think we can affort to stand at this very moment.
>Yes, I agree with you. We are not yet ready to compete with all the
>other technologies. Besides code, we need some a good practices

>But for this to happen we need to collect all the current
>methodologies for doing Web app development. People get really
disagree, we only need to tell them 1 or 2 RightWays (tm) to do it.

>confused after they read the documentation available, but don't know
>how to start developing their own application. So a collection of all
>the methodologies available is a must. I'm afraid however there are
>just too many ways of doing things, which might hurt us in the end.
partially agree.  Show them a path and let them find their own shortcuts 
and scenic routes.  You only need to demonstrate the use.

>Agree. We shouldn't position ourselves as yet another way of doing
>applications, but instead we should leverage and integrate all the
>other Java and J2EE technologies. I don't think we can talk about .Net
>integration yet, as there are just too many things going on in that
partially agree.  I mean JSP is a J2EE technology.  Would one not wish 
to use an alernative in a "best practices" example?  (like one that 
sucked less)

>>In short, instead of a competitive tagline 'use Cocoon instead of J2EE
>>or .NET' (which would eventually emerge out of a Cocoon Pet Shop demo),
>>we should do something different 'no matter what you what to do with
>>your web, Cocoon will help you doing it better'. [please, excuse the
>>shitty marketing tone, but we are talking about vapor anyway]
>I strongly believe this is the right message we should send.
Thats nice but you need examples of "how"


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