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From "Andrew C. Oliver" <>
Subject Re: Cocoon Marketing Position
Date Wed, 10 Apr 2002 14:47:09 GMT
Stefano Mazzocchi wrote:

>giacomo wrote:
>>You can have a look at it using
>If we enter the 'pet shop' marketing arena, we might find ourselves
>having to fight J2EE from one side and .NET from the other.
>*this* is exactly the marketing and technical pressure that I don't
>think we can affort to stand at this very moment.
Can you clarify/expand on that?  My plan is to do a series of what I 
call "petshop" like apps.
Not in the Microsoft vs Sun performance jingo, but just sample apps that 
show a complete picture
of how to use Cocoon for specific things.  For starters: a website (I 
chose an auction website), two reports (why even to Excel :-).  My 
intention is to document the pieces of Cocoon (call them blocks if you 
like), and the so-called "best-practices" for using them in building 
these sample apps.  As a whole the principal problem with adopting 
Cocoon, is that once you read all the documentation, you're still not 
sure what it does.  Once you figure out what it does, you're still not 
sure what things to use.  Once you figure out what things to use (become 
familiar with a subset), you're still not sure how to do it.

Talk is cheap, actually showing it in use with all sources and the such 
and comprehensible documentation to go along with it will go a longer 
way in "marketing" Cocoon than "Marketing" ever could.  

I envision a "petshop example" (in the original context) plus howto for 
a set of high level use cases "how do I do a webapp", "a report", "a web 
service", "a portal" .... etc etc.  Perhaps "petshop example" has taken 
on a new connotation with the recent .NET hype and we should call it 
"usage example" or something less loaded.


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