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From Ovidiu Predescu <>
Subject Re: Cocoon Marketing Position
Date Wed, 10 Apr 2002 17:07:31 GMT
On Wed, 10 Apr 2002 14:26:21 +0200, Stefano Mazzocchi <> wrote:

> giacomo wrote:
> > You can have a look at it using
> If we enter the 'pet shop' marketing arena, we might find ourselves
> having to fight J2EE from one side and .NET from the other.
> *this* is exactly the marketing and technical pressure that I don't
> think we can affort to stand at this very moment.

Yes, I agree with you. We are not yet ready to compete with all the
other technologies. Besides code, we need some a good practices
document. But for this to happen we need to collect all the current
methodologies for doing Web app development. People get really
confused after they read the documentation available, but don't know
how to start developing their own application. So a collection of all
the methodologies available is a must. I'm afraid however there are
just too many ways of doing things, which might hurt us in the end.

> First of all, without Cocoon Blocks, we can't stand their usability, so
> I would not even try to compete.

Yes, this is a real must! The lack of a nice way to start a new
application is the biggest hurdle users encounter when starting
developing their own application on top of Cocoon.

> Second: I'd rather market Cocoon as an awesome glue technology than a
> "new" way of doing stuff compared to J2EE or .NET. Cocoon can be used to
> create SOAP web services using J2EE technology. It will also be possible
> to turn a web service into a web application, and also glue advanced
> publishing and report functionalities.

Agree. We shouldn't position ourselves as yet another way of doing
applications, but instead we should leverage and integrate all the
other Java and J2EE technologies. I don't think we can talk about .Net
integration yet, as there are just too many things going on in that

> In short, instead of a competitive tagline 'use Cocoon instead of J2EE
> or .NET' (which would eventually emerge out of a Cocoon Pet Shop demo),
> we should do something different 'no matter what you what to do with
> your web, Cocoon will help you doing it better'. [please, excuse the
> shitty marketing tone, but we are talking about vapor anyway]

I strongly believe this is the right message we should send.

Ovidiu Predescu <> (GNU, Emacs, other stuff)

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