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From "Ivelin Ivanov" <>
Subject Re: Cocoon Marketing Position
Date Thu, 11 Apr 2002 02:02:51 GMT

Agreed about the marketing position we don't want to squeese ourselves in
and if you look again at my proposal you'll probably realize we're on the
same page.

I wanted us to remove the persistance layer and only leave the flow control
and form handling as a demo how Cocoon can be used as front end.

I also like Ovidiu's suggestion. Don't use the Pet Store code.
Rather provide a pet store app which behaves similarly.
It is important that we make it behave similarly, to flatten the learning
People who know the original works, will be faster to catch on the Cocoon
way of things,
than if they had to lear how a new app works before studying the impl.

Ovidiu or Konstantin or both of you together, do you want to do the flow

I'll help to plug in the form handling.



----- Original Message -----
From: "Stefano Mazzocchi" <>
To: <>
Sent: Wednesday, April 10, 2002 7:26 AM
Subject: Cocoon Marketing Position

> giacomo wrote:
> > You can have a look at it using
> If we enter the 'pet shop' marketing arena, we might find ourselves
> having to fight J2EE from one side and .NET from the other.
> *this* is exactly the marketing and technical pressure that I don't
> think we can affort to stand at this very moment.
> First of all, without Cocoon Blocks, we can't stand their usability, so
> I would not even try to compete.
> Second: I'd rather market Cocoon as an awesome glue technology than a
> "new" way of doing stuff compared to J2EE or .NET. Cocoon can be used to
> create SOAP web services using J2EE technology. It will also be possible
> to turn a web service into a web application, and also glue advanced
> publishing and report functionalities.
> In short, instead of a competitive tagline 'use Cocoon instead of J2EE
> or .NET' (which would eventually emerge out of a Cocoon Pet Shop demo),
> we should do something different 'no matter what you what to do with
> your web, Cocoon will help you doing it better'. [please, excuse the
> shitty marketing tone, but we are talking about vapor anyway]
> Those are my thoughts.
> --
> Stefano Mazzocchi      One must still have chaos in oneself to be
>                           able to give birth to a dancing star.
> <>                             Friedrich Nietzsche
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