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From Stefano Mazzocchi <stef...@apache.org>
Subject Re: Cocoon Logo
Date Sun, 30 Dec 2001 18:16:43 GMT
giacomo wrote:
> 
> On Sun, 30 Dec 2001, David Crossley wrote:
> 
> > Whatever happened to the wonderful original Cocoon1 Logo?
> > It is excellent, as it depicts some wonderful metamorphosis
> > swirly bits happening inside. This indicates to me the pipelines
> > and matches that are happening inside Apache Cocoon
> > to produce the magical result that emerges.
> > http://xml.apache.org/cocoon1/images/cocoon.jpg
> >
> > In my opinion, the current C2 logo is very ordinary and
> > even cartoon-like.
> > http://xml.apache.org/cocoon/images/cocoon2.gif
> >
> > Is there any possibility to bring back the old logo?
> > I tried to search the email archives, but did not find any
> > previous discussion on changing to the new one.
> 
> I don't remember why there has been introduced a new cocoon logo for
> version 2. Well, the site tells us that it has to do with "evidence the
> new course"
> 
> Maybe Stefano can give us more background information why the old
> one wasn't good enough and maybe can vote here about it.
> 
> 1. http://xml.apache.org/cocoon1/images/cocoon.jpg
> 
> 2. http://xml.apache.org/cocoon/images/cocoon.gif
> 
> Personally I like the 1. best.

There never was a formal votation on this so I think it's right to do it
now.

I designed and implemented both logos, so I don't have ego problems.

The Cocoon1 logo works well on screens but sucks on any other media,
mostly low-res displays (pda, cell phones), on laser printers (it uses
too many shades of colors), on printed books, on tshirts, on mugs, on
stickers, etc.

Besides, it didn't give us a clear identity nor gave us reusable
artistic elements.

Moreover, the filter effect used is not part of the standard SVG suite
so the logo cannot be vectorized in SVG.

These were enough reasons, in my vision, to work on an entirely new
logo.

                                   - o -

The second logo was designed using SVG, so it is *very* unfair to
compare the above two logos. Also because the first logo was designed
for a light background (at the java.apache.org days), while the second
with a dark background (to match the blue-shades of xml.apache.org
topbar)

Please, see http://www.apache.org/~stefano/forrest/1.3/page.gif for a
better example of use. Or directly download the SVG source from CVS
(xml-cocoon2/resources/orig/cocoon2.svg)

Moreover, it was designed with the intention to give a clear readable
indication logo. 

Think of a blue baseball cap, or a polo t-shirt, which logo would be
most recognizable in an apachecon or comdex crowd?

Think of "Nasa" caps or FBI yellow-on-blue T-Shirts: simple logos are
those who stay. If we can also add graphical signs to text, it's even
better (think of IBM, Microsoft, Sun, Oracle, all of them have one logo
with text + a recognized shape or graphical element)

Even more, the Cocoon1 logo looked more like a 'calzascarpe' (italian
word for a tool that helps wearing tight shoes!!) than a cocoon. I was
sick and tired of having people asking me "what the heck is supposed to
be?". (non-english people normally ignore the fact that "cocoon" is an
actual word and not only a movie title, yes, almost 99% of them, even if
fluent english speakers.)

But it's not over: the two 'o's with the little dots inside look like
two eyes. This gives us a "very appealing" graphical sign for a
character, a mascotte or something equivalent and the "n" with one side
sharp and the other rounded, gives us another graphical element that we
can easily reuse around the site. (something that neither IBM nor Sun
nor Microsoft can do, unless IBM wants all fonts to be dotted :)

Besides, it's extremely simple yet it has a very specific look that
stands out (unlike the first logo which stood out only because colorful)

This said, I think the Cocoon1 logo reflects the status of the Cocoon1
codebase: people still use it and like it because Cocoon2 is not yet up
to dethrone it, but it's doomed for future uses so we must have change
it now that we can.

So, of course, my vote goes for the new logo.

-- 
Stefano Mazzocchi      One must still have chaos in oneself to be
                          able to give birth to a dancing star.
<stefano@apache.org>                             Friedrich Nietzsche
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