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From John Burwell <>
Subject Re: Supported by ACS logo
Date Thu, 12 May 2016 22:15:51 GMT

Sorry for being a little late for the discussion.  First, thank you very much Andre — your
designer did great work on this set of logos.  I agree with Tim —  there are many situations
where a high contrast version of a logo is required.

I prefer the logos with cloud monkey (hey, I like the little guy), so I would prefer #2 and
#8 to #1, #3, and #9.  I prefer the compactness of #8.  In terms of the three vertical logos
(#5, #6, and #7), I prefer #7 as the entire logo in contained inside the borders.  I think
it will work best for creating die cast stickers.  While I agree with Will that the logo is
not well-known, but #4 is my personal favorite and I would like to have a die cast sticker
version or a t-shirt a small version of it on the left breast.

I also like Giles’ suggestion to create a color palette.  While it has never codified, we
have used the light blue color scheme for as long as I have been associated with project.
 Comparing it with the other two color schemes, I remain a fan of the old school palette.

Thank again for the good work,


John Burwell
53 Chandos Place, Covent Garden, London VA WC2N 4HSUK
On May 12, 2016, at 4:39 PM, Giles Sirett <<>>

Still agreeing will (sorry)

Tell me if I'm being cheeky Andre, but if you've got a designer on this at the moment, could
they Create a colour palette at the same time ?

Kind Regards

D: +44 20 3603 0541<tel:+44%2020%203603%200541> | M: +44 796 111 2055<tel:+44%20796%20111%202055><><><>

On 12 May 2016, at 18:57, Will Stevens <<>>

Haha.  I am not sure if I should be taking that as a compliment or not Giles.  :P

On the topic of the branding colors, I have not found any color guidelines for marketing material
(and I have looked).  Is that because we don't have one, or is it just because my google foo
is weak?

While I agree the the "color" version is the most consistent with the current branding, is
there anything that says we can't use colors that better match the context in which the graphics
are used?  If we do want to restrict the colors, I think we should definitely think about
creating a color guide which we all use.

I ask because the graphic designer in me actually likes the dark blue version in many cases.
 In addition to that, we will need to increase our marketing activities going forward and
having quality guidelines and resources will help us present a cleaner and higher quality

I don't want to derail this conversation, but I thought it was relevant considering Giles

On Thu, May 12, 2016 at 1:32 PM, Giles Sirett <<>>
Andre – this is great work – thanks for progressing

I agree 100% with everything Will said
(which is strange for me)

I’ll refine his comments a little more

Although I like the novelty of 6, I think 7 will be more usable.
I think both 8 and 9 would be useful in different situations

So, if possible I’d suggest that we publish 7,8 and 9

I suggest that we only publish the blue versions of each as the colour is quite intrinsic
to the brand

I’m sure some people will disagree. If anybody does, shout in the next day or two and we
can have a vote on this list so Andre can progress (which I think will be the first ever vote
on marketing@)

Kind Regards
From: Will Stevens [<>]
Sent: 12 May 2016 16:48
Subject: Re: Supported by ACS logo

I think that #4 and #5 are the least useful because Apache CloudStack is not mentioned and
the monkey alone does not have enough brand recognition in order for those to effectively
present the Apache CloudStack project (IMHO)..

#6 and #7 are my favorite vertical versions.  #8 and #9 are my favorite horizontal versions.
 I think in some situations #1 will also be useful.

On Thu, May 12, 2016 at 11:31 AM, Cyrano Rizzo <<>>
Hi Andre,

Congratulations by the great job! All of them are very good, I think the 3/9 and 2 are the
best, in this order.

I didn't get the difference between 3 and 9, unless the size.


Cyrano Rizzo
+55 (11) 99769-9001<tel:%2B55%20%2811%29%2099769-9001>
Universidade de São Paulo

On Thu, May 12, 2016 at 4:03 AM, Walter, André <<>>
Hello to all,

Sorry for the miss out, our security rules were too strong ;-).

The URL should be accessible now from everywhere
and we are looking forward for your comments and feedback.

Thanks and best regards.

Von: Giles Sirett [<>]
Gesendet: Mittwoch, 11. Mai 2016 20:15
An: <<>>
Betreff: Re: Supported by ACS logo

Yes - me too
Kind Regards

D: +44 20 3603 0541<tel:+44%2020%203603%200541> | M: +44 796 111 2055<tel:+44%20796%20111%202055><><><>

On 11 May 2016, at 17:10, Julia Simon <<>>
Hi André,

I am having trouble accessing that url. Would you check to make sure it's valid.

Danke schön!

On Wed, May 11, 2016 at 6:33 AM, Walter, André <<>>
Hello to all,

sorry for the delay, but our designer was off for some weeks.
But finally we have put together some proposals and I personally like the idea with the “stamp
“ (option 5 or 6) best. So you can stamp your homepage or any other Marketing Material with
“powered by ACS”. And we can easily include the proposal of Giles and replace the slogan
“powered by” with "supporter of" or  "contributor to"

Kindly have a look at following URL and we are
looking forward for your comments and feedback.

Thanks and best regards.

André Walter
BIT.Group GmbH
T +49 3591 5253 1415<tel:%2B49%203591%C2%A05253%201415>
F +49 3591 5253 9999<tel:%2B49%203591%C2%A05253%209999>
M +49 160 90822573<tel:%2B49%20160%2090822573>

Von: Giles Sirett [<>]
Gesendet: Donnerstag, 28. Januar 2016 23:23
An: <<>>;
Sally Khudairi
Betreff: Re: Supported by ACS logo

Hi Andre - welcome to the community - great to see you here and I look forward to working
with you and your colleagues

It's great news that you can dive straight in with this important work

I can't find the old thread on this, but in summary I think it stalled because the cloudstack
logo didn't fit nicely inside the "powered by" circle that Sally references ( it resulted
in the cloudstack logo being very small)

Maybe it could be made to work bu somebody with an eye for design. But as ilya says, we don't
have to stick with that design - it's not obligatory

Maybe best to come up with some ideas and post a link here

Also : I've always thought that it would be good to give some options that are not just "powers

A few with words like "supporter of" and "contributor to" would be great

Kind Regards

D: +44 20 3603 0541<tel:+44%2020%203603%200541> | M: +44 796 111 2055<tel:+44%20796%20111%202055><>


Giles Sirett





+44  20 3603 0541 | s: +44 203 603 0540<tel:+44%20%2020%203603%200541%20%7C%20s:%20+44%20203%20603%200540>



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On 29 Jan 2016, at 01:14, Sally Khudairi <<>>
Thanks, André --your timing is good, actually.

We just launched the new ASF identity yesterday, and will continue rolling out the new assets
over the next few months.

To that end, we have an existing "Powered By Apache" campaign that can be used generally or
specifically with certain Apache projects. Please see

Again, given that our launch was just 26 hours ago, the icon for Apache CloudStack on file
is the old one, but still very much valid. If this fits your needs, feel free to use as appropriate.

Warmest regards,

Vice President, Marketing & Publicity
The Apache Software Foundation

= = = = =
vox +1 617 921 8656<tel:%2B1%20617%20921%208656>
gvox +1 646 598 4616<tel:%2B1%20646%20598%204616>
skype sallykhudairi

From: "Walter, André" <<>>
To: "<>" <<>>
Sent: Thursday, January 28, 2016 9:28 AM
Subject: Supported by ACS logo

Dear all,

I am pretty new to CloudStack community and want to start my thread with a short introduction.
I am working for BIT.Group GmbH and heading the area called “Cloud Services”. There we
are delivering Infrastructure Management Services to big customers (mainly SAP) with a clear
focus on open source technologies. That means we do classical IT outsourcing specialized on
implementing and operating virtualization and OS layer with Experts / Administrators in Germany
(Dresden) and China (Shanghai).

Giving this background we started last year to build up an own “BIT.Cloud” and decided
to use Apache Cloud Stack and Ceph as focus technologies. Our experiences with ACS are really
good (clearly we find the one or the other optimization potential ;-)), we had great interactions
in the community already and we decided to deepen our involvement. So hopefully you will hear
now inputs from our side quite more often and we especially want to increase the CloudStack
presence in the German speaking area.

What we currently miss is a kind of “supported by ACS” logo, because we want to publish
our Cloud offering with a clear statement of our focus technologies. I heart that there were
already discussions in the past, but somehow it did not come to an end. Do you also see the
need or in general would you support the initiative to get such a logo?

In case most of you answer the question with yes, I see following main questions:

•         Would you use the cloud stack (word), the monkey logo or the combination of both?
•         Are there any legal restrictions which we have to consider (e.g.. does somebody
has to approve this from ASF side?)
•         Do you know why the initiative in the past did not succeed?
•         Did someone in the past already created some drafts or similar?
•         In case we have some logo proposals clearly some will like it and some won’t.
Will we start a voting procedure or how does this work usually?

Please excuse this maybe stupid questions, but as I initially wrote, I am quite new to this

My wish would be, that everybody can use such a “supported by” logo in case he wants to
and I would offer to engage our designer, to prepare some design proposals and share the results
with you.

I am looking forward for a fruitful discussion and your feedback.

Thanks and best regards.

André Walter
Cloud Services

BIT.Group GmbH
T +49 3591 5253 1415<tel:%2B49%203591%C2%A05253%201415>
F +49 3591 5253 9999<tel:%2B49%203591%C2%A05253%209999>
M +49 160 90822573<tel:%2B49%20160%2090822573>


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