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From Geralyn Miller <>
Subject RE: Negative Press
Date Mon, 26 Jan 2015 22:37:45 GMT
Citrix has roughly 30 case studies on CloudPlatform:
This includes  a number of video case studies that were created as a part of the Citrix Customer
Innovation Awards. Some of the more recent videos include Autodesk,
BT, University
of Sao Paulo
On the SoMe side of things, check out @citrixcloud, @citrixready (partner-related activity),
and of course, @citrix.  For blog activity, see and search on “cloudplatform”.
We are also talking about CloudPlatform-based clouds in the context of our core workloads,
XenApp and XenDesktop. XenApp/XenDesktop 7.5+ support direct provisioning to a CloudPlatform-based
cloud, and we are running a verification program for CloudPlatform-based IaaS providers, details
We also have quite a bit of Citrix TV content on YouTube, including some CloudPlatform Master
Class segments, CloudPlatform partner interviews from Citrix Synergy, etc.
Hope this helps.

From: Steve Wilson []
Sent: Monday, January 26, 2015 6:45 AM
To: Sunando Bhattacharya
Subject: Re: Negative Press

I can’t emphasize enough how much of this we’ve done over the past year.  Personally,
I’ve been on at least a dozen analyst briefing calls in the last month alone where we discussed
CCP/Cloudstack.  And, Citrix has published countless case-studies on successful CCP customers.
 We have several active twitter accounts and Facebook pages where we talk about CloudPlatform.

Let’s be honest though.  If the question is whether Citrix is committed to Cloudstack, the
answer is an emphatic YES.  If the request is that Citrix to create and execute a marketing
plan for Cloudstack then we have an issue.  Citrix actively contributes and promotes Cloudstack.
 The real question should be how does this community work together to amplify the message
about this great piece of software we all love.


On Jan 26, 2015, at 12:48 AM, Sunando Bhattacharya <<>>

Hi Steve,

Thanks for responding to this thread!

The moot issue here is of perception rather than reality. Citrix really needs to start getting
more vocal about Cloudstack/CCP in general. Along with R&D investments, more investments
needs to be made on Marketing also.

Some suggestions:

  *   More investments in PR coverage of CCP... success stories, case studies etc.
  *   Increase in Interactions on Social Platforms
  *   Lobbying with analysts to talk about Cloudstack/CCP.
  *   Strong engagement with the Cloud Advisory Partner community to apprise them of “what’s
happening / whats new” on CCP… no such engagement exists currently. This will give us
more content to engage with the market.
I am sure the marketing engine @ Citrix can come up with a comprehensive marketing plan around

Sunando Bhattacharya
+91 97111 52299<tel://+91%2097111%2052299><>

On 26 January 2015 at 10:31:33 am, Steve Wilson (<>)

Any uncertainty around the whole situation is only fueled by comments like this.  It’s honestly
disappointing to see this from you.  We all know that, as a whole, Citrix continues to be
the largest contributor to CloudStack.

As for Sunado’s comment, "We really need to get Cloudstack out of the shadows of Citrix,
or get Citrix to come out strongly in support of its continued commitment and support to Cloudstack.”

If someone has suggestions for what more we can do to make clear our support of the project
then do let me know.  We just shipped our newest release of Citrix CloudPlatform (based on
CloudStack) — which we literally spent millions of dollars developing.  We are putting our
money where our mouth is.

Honestly, if others on this list want to help take on the FUD like what’s in the article
referenced below then please do!


VP & Product Unit Manager
Cloud Software

On Jan 23, 2015, at 8:04 AM, Giles Sirett <<>>

Hi Sunando
Well done for picking this up.
Its always frustrating when we read articles like this – but don’t be too downbeat, it
wont be the last!

But you are right – many people in the industry do associate Cloudstack with Citrix. Citrix
have been amazing supporters of Cloudstack (remember, they created it)  but right now you
are correct that the market and user base has a degree of uncertainty about their ongoing
involvement. I hear it every day.   Although officially Citrix are still committed t ACS,
the people leaving in droves and the reductions in contributions from that end only point
to one thing IMO.

Any individual (from any company) is free to  contribute as much or as little as they like
to an Apache project, and no organisation has any obligation to work in a project.  But I
do not think this lingering uncertainty is not  good for anybody (especially the Cloudstack
project) and fully agree that Citrix should be clearer around their strategy with ACS.

Cloudstack can and will survive if Citrix aren’t around, but too much uncertainty in the
media is sub-optimal IMO

Kind Regards

D: +44 20 3603 0541 | M: +44 796 111 2055<>

From: Sunando Bhattacharya []
Sent: 23 January 2015 15:09
Subject: Negative Press

Hi everyone,

I hope you would have perused this article

Is there any strategy to counter such negative press? We really need to get Cloudstack out
of the shadows of Citrix, or get Citrix to come out strongly in support of its continued commitment
and support to Cloudstack.


Sunando Bhattacharya | Co-Founder & CEO | INDIQUS
+91 97111 52299<tel://+91%2097111%2052299> |<>
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