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From Chip Childers <>
Subject Re: Key talking points CS vs OS?
Date Mon, 14 Jul 2014 14:24:24 GMT
On Mon, Jul 14, 2014 at 10:08 AM, Sally Khudairi
<> wrote:
> Thanks, Shane --if you remember our media training, it's important that we remain vendor
(and solutions!)-neutral.

+1 - I was thinking about how to best answer Shane's questions, and
this concern was at the top of my mind.

> I'm not aware of any side-by-side comparison charts between CloudStack and OpenStack
that's being used in public.
> I have created a tearsheet on Apache CloudStack that may be of interest/use to you. I'm
pasting below; do let me know if you'd prefer I send it over as an attachment.

Shane, Sally's info below should be good info for you.

If I were in your shoes, I'd avoid making a claim that one is better
than the other.  While we are certainly working to raise *awareness*
of CloudStack (given the noise of OS), we don't want to spend cycles
"competing" with that project.  That said, this is certainly a good
oppt to raise some awareness.

So...  The point that I'd make is that we have *many users* that are
happily using the project in production (as does OS).  We get the
question on users@ about "why should I pick CloudStack instead of
OpenStack?" on a semi-regular basis.  The community is pretty
consistent about answering with "Test them both, then decide." or
"Pick the one that meets your requirements with the minimum of effort
on your part.".  In a way, I'd make that the point of the slide...
Brand is critical to be considered, but the point of making a
technical decision should be that it needs to be, in fact, a technical
decision (with an eye to community viability).  Don't let marketing
hype hurt your decision making process.

> Cheers & chat soon,
> Sally
> = = =
> Introducing Apache CloudStack™
> The mature, Open Source turnkey software platform for creating Infrastructure-as-a-Service
(IaaS) cloud computing in private-, public-, and hybrid cloud environments.
> Faster to the Cloud
> As organizations move towards cloud computing services to alleviate the burden of managing/maintaining
legacy systems, equipment, and networking, many are choosing IaaS solutions to help reduce
costs whilst minimizing business layer repercussions. ZDNet projects that enterprises will
spend $650M for enterprise public cloud IaaS by 2018.
> To facilitate the cloud transition, IaaS combines compute and cloud storage, where the
hardware (or virtual machines), computing power, cooling, and networking are outsourced; users
of IaaS solutions control the stack required to operate it, such as the operating system,
virtual machines, storage, database servers, Web servers, load-balancing, monitoring, reporting,
logging, middleware, hardware/software upgrades, patches, security fixes, licensing, etc.
> The cloud offers massive computing power. The challenge, however, is that many of today's
cloud management platforms are cumbersome and difficult to deploy, making it an often frustrating
and resource-intensive investment.
> Apache CloudStack is designed to deploy quickly and manage large networks of virtual
machines as a highly available, highly scalable cloud computing platform. CloudStack integrates
easily with other technologies, and includes the entire "stack" of features most organizations
are seeking with an IaaS cloud:
> elegant, Java-based framework
> compute orchestration
> advanced Network-as-a-Service functionality
> user and account management
> a full and open native API (compatible with Amazon Web Services Elastic Compute Cloud
(EC2) for organizations that wish to deploy hybrid clouds)
> resource accounting
> choice of first-class User Interface, command line tools, or full-featured RESTful API
to delegate and create self-service offerings
> scalability (production instances with greater than 40,000 hosts in geographically-distributed
> user-led development and deployment documentation
> supports the most popular hypervisors (including VMware, KVM, XenServer, Xen Cloud Platform
(XCP), and Hyper-V to run the virtual machines as guests)
> Apache CloudStack: The Cloud That Just Works!
> "CloudStack is gaining better 'real world' adoption … because it's actually usable
in its current form without special effort"
> –Gartner Group
> Apache CloudStack is widely used in production by many service providers to set up on-demand,
elastic public cloud computing services, as well as enterprises to set up a private or hybrid
cloud for use by their own employees. In addition, CloudStack is available to individuals
and organizations that wish to study and implement an IaaS for personal, educational, and/or
production use.
> Apache CloudStack users power billions of dollars' worth of business transactions annually
across their clouds, and benefit from:
> Proven technology –CloudStack is among the earliest IaaS solutions developed, with
many long-term, large deployments that prove its stability and scalability
> Stable codebase –the latest release reflects more than 1.5M lines of code from 170
> Easy deployment –a Fortune 50 multinational had CloudStack up, running, and usable
within in a single day, as opposed to weeks using competing IaaS solutions
> Highly scalable –CloudStack’s orchestration platforms have been used to scale to
more than 240 million users
> Flexibility –CloudStack is designed to handle the spectrum of application/cloud styles
that span "legacy virtualization" through "cloud-native" style workloads, depending on how
the cloud operator designs the infrastructure environment(s) and configures CloudStack to
offer services
> Reliability –CloudStack accommodates for redundancy and resiliency, providing faster
recovery and response time; Europe’s first CloudStack deployment has been running consecutively
for over 14 months at 100% uptime
> Robust community –openly developed "The Apache Way", CloudStack is overseen by a diverse,
active, meritocratic community
> CloudStack originated at, which was acquired by Citrix in 2011. CloudStack
was submitted to the Apache Incubator in April 2012 and graduated as an Apache Software Foundation
Top-level Project in March 2013.
> Global Footprint
> Since its introduction nearly six years ago, Apache CloudStack has become the go-to Open
Source platform for a wide range of users such as 1 degreenorth, 5th Planet, Accudata Systems,
Acentrix,  ActiveEon, Add Value, Alcatel-Lucent, Amdocs, Amysta, Anolim, Apalia, Appcara,
Appcore, Appdel, Appfirst, AppSphere, Ascenty, ASG, AST Modular, Autodesk, AXEKA, Axelaris,
Backbone Technology, BT Cloud, BT Engage IT, Bechtle AG, Bell Canada, BigRED Group, Business
Connexion, CA Technologies, CANCOM, Caringo, Centracon, CentralWay, Chef (Opscode), China
Telecom, Citrix, Clavis IT, Cloud3, CloudCentral, Cloudera, Cloudian, CloudOps, Cloudsoft
Corporation, Colt, COMBIS, COMLINE Computer + Softwarelösungen, COMPAREX, Comping, Computer
Services Group, Contegix, Control Circle, Convergence Group, CumuLogic, Datacentrix, DataPipe,
DBR360, Dell, Digital China Advanced Systems, Disney, DU, e-Contact,, Encloud,
Ennit, EnterpriseDB, Entisys Solutions, Evry, EXA
>  Serve, Exoscale, Experteq IT Services, FPG Technologies & Solutions, Fritz &
Macziol, Fujitsu FIP Corporation, GigaSpaces Technologies,, GreenQloud, Grid'5000,
Gridstore, Haaga Helia, Hillstone Networks, Hokkaido University, Homeaway, Hostbill,,
Huawei, IDC Frontier, Ikoula, IndiQus Technologies, InMobi, ISWest, Janz IT, Joe’s Cloud
Computing, Juniper Networks, KDDI, KIVBF, KocSistem, Kommunale Informatoinsverarbeitung Baden-Franken,
KT/Korea Telecom, Kumo, Kyuden Infocom, Kyushu University, LCS, LeaseWeb, Logicworks, Makro
Factory oHG, MCPc, Microland Ltd, MittelstandsCLOUD, MK Netzdienste, NAMU Tech, NEOS, NetStandard,
Networkers AG, Nokia, NTT, NVision Group, OpenERP, Orange, OverBright, Ozona Consulting, PCextreme,
PosAm, PPTV, PromonLogicalis, Proteus, Quality Software/Hostbill, RealCloud (PKN), RedBridge,
Redapt, RightScale, Royal Melbourne Institute of Technology (RMIT), Safe Swiss Cloud, SAP,
Scalr, Schuberg Philis,
>  ScienceLogic, SCSK, sepago GmbH, ShapeBlue, Shopzilla, Slovak Telekom, SoftLayer, SoftwareONE,
SolidFire Storage, SSI, StackIQ, Stratosec, SunGard AS, SwiftStack, Taiwan Mobile, Targus
Technologies, Tata, TNTG Limited, Trader Media Group, Trend Micro/TCloud Computing, Tendril,
TomTom, UniSystems, University of Melbourne, University of Sao Paolo, UShareSoft, Verio, Verizon,
Vision Solutions, VMTurbo, X-IO Technologies, Xtendsys, WebMD, Zajil Telecom, Zenoss, and
Zynga, among others.
> Products + Availability
> The latest Apache CloudStack release is v4.3.0, which reflects dozens of new features,
bug fixes, and documentation updates. Apache CloudStack CloudMonkey v5.1.0 is the latest feature
release of its command line interface tool. As with all Apache products, Apache CloudStack
software is released under the Apache License v2.0.
> Governance and Oversight
> Apache CloudStack is overseen by a self-selected team of active contributors to the project.
A Project Management Committee (PMC) guides the Project's day-to-day operations, including
community development and product releases.
> Get Involved!
> Underscoring the ASF's edict of "Community over Code", Apache CloudStack boasts a very
diverse and open community comprising participants from around the globe. All contributors
are on an equal footing, whether they are writing code or helping with other aspects of the
> The many ways to get involved with the Apache CloudStack community include participating
online on mailing lists as well as attending face-to-face MeetUps, developer trainings, and
user events. Information on the CloudStack community can be found at
and @CloudStack on Twitter.
> Catch CloudStack in action at the next CloudStack Collaboration Conference, the official
user/developer conference of the Apache CloudStack community, taking place November 19 - 21,
2014, in tandem with ApacheCon Europe. To register and for more information, visit
and follow conference updates at @CCCEU14 on Twitter.
> About Apache CloudStack
> Apache CloudStack is a mature, turnkey integrated Infrastructure-as-a-Service (IaaS)
Open Source software platform that allows users to build feature-rich public and private cloud
environments. Hailed by Gartner Group as "a solid product", CloudStack includes an intuitive
user interface and rich APIs for managing the compute, networking, software, and storage infrastructure
resources. CloudStack entered the Apache Incubator in April 2012 and became an Apache Top-level
Project in March 2013. For downloads, documentation, and ways to become involved with Apache
CloudStack, visit and
> About The Apache Software Foundation (ASF)
> Apache products power half the Internet, exabytes of data, teraflops of operations, billions
of objects, and enhance the lives of countless users and developers world-wide. Established
in 1999 to shepherd, develop, and incubate Open Source innovations "The Apache Way", the ASF
oversees 170+ projects led by an all-volunteer community of over 400 individual Members and
3,500 Committers across six continents. For more information, visit
or follow @TheASF on Twitter.
> # # #
> © The Apache Software Foundation. "Apache", "CloudStack", "Apache CloudStack", the Apache
CloudStack logo, and the Apache CloudStack Cloud Monkey logo are registered trademarks or
trademarks of The Apache Software Foundation. All other brands and trademarks are the property
of their respective owners.
> Contact
> Apache CloudStack
> [telephone number with country code]
>> From: Shane Curcuru <>
>>To: Awesome Apache CloudStack Marketers <>
>>Sent: Monday, 14 July 2014, 9:34
>>Subject: Key talking points CS vs OS?
>>I'm submitting an OSCON Ignite talk in a couple of hours about "Why your
>>project's brand is more important than the code" and it occurred to me
>>(since I still have one blank slide, and my deadline looms in a few
>>hours to submit slides) that CloudStack vs. OpenStack would be a good
>>example in some ways.
>>I already have some slides on "how do you choose a new product in a new
>>technical area you haven't worked in", and think that adding a third
>>slide on how OpenStack would come to the top if you were rating them
>>both on brand impressions, but CloudStack would come out on top if you
>>were looking at the code or seeing the actual real-world running code
>>Existing slides:
>>- So you're a database person who needs to break into front end design.
>>There are all these JS frameworks to choose from (logos around person).
>>How do you choose?
>>- You don't have time to read all the code of all of them, so you
>>optimize - you choose a shortlist to download evals and build code demos
>>of a couple, and then choose one from there.  But how did you optimize
>>your shortlist?  You relied on the brand impression from all the JS
>>frameworks to choose the shortlist.
>>- Potential new slide: OpenStack and CloudStack logos opposing each other)
>>For example, which of these two has a better impression in your mind,
>>right now, right here?
>>The suits here almost certainly said OpenStack; a much stronger brand.
>>But CloudStack has the better code / more deploys / what???
>>Anyone want to give me 10 seconds of script to talk up here about the
>>Please cc: me since I'm not on this list.
>>- Shane

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