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From Amy Lindberg <amy.lindb...@appcore.com>
Subject Re: [DISCUSS] CloudStack PMC taking on direct management of our trademark?
Date Mon, 07 Jul 2014 17:28:28 GMT
Is there any value in creating a simple brand guide that includes examples
of how to and how not to use the trademark, color scheme etc? I would be
willing to put something together if necessary. Or maybe there is one
already that I am not aware of.

-Amy

*Amy Lindberg*
Director of Operations

Office +1.800.735.7104  |  Direct +1.515.612.7792
Mobile +1.515.250.7003 |  www.appcore.com
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On Mon, Jul 7, 2014 at 12:13 PM, Giles Sirett <giles.sirett@shapeblue.com>
wrote:

> +1
>
> As I've previously said, I think the current process for people seeking
> guidance/requesting use of TM's is clumsy at best.
>
> From memory, I don’t think I've ever seen Shane (VP Brand) disagree with
> our PMC views on any case, so for me that removes any concerns whether we
> have got the required skills between us: we seem to reach the same
> conclusions as shane
>
> I'm also +1 on a shake up of the process and how we present that to the
> outside world. I don't think we're encouraging enough with people that want
> to use the marks
>
>
>
> Kind Regards
> Giles
>
> D: +44 20 3603 0541 | M: +44 796 111 2055
> Giles.Sirett@shapeblue.com
>
>
>
> -----Original Message-----
> From: Alex Huang [mailto:Alex.Huang@citrix.com]
> Sent: 07 July 2014 18:06
> To: private@cloudstack.apache.org; marketing@cloudstack.apache.org
> Subject: RE: [DISCUSS] CloudStack PMC taking on direct management of our
> trademark?
>
> ++1
>
> My only question would be what type of skills is necessary to take on this
> work and do we have that skill set and time within the PMC.  But almost
> anything is better than what we have now.
>
> Thanks for driving this Chip!
>
> --Alex
>
> > -----Original Message-----
> > From: Chip Childers [mailto:chipchilders@apache.org]
> > Sent: Monday, July 7, 2014 9:04 AM
> > To: marketing@cloudstack.apache.org
> > Subject: [DISCUSS] CloudStack PMC taking on direct management of our
> > trademark?
> >
> > (private@cloudstack.apache.org and trademarks@apache.org have been
> > BCC'ed so they are aware I have started this discussion on marketing@)
> >
> > Hi all,
> >
> > An opportunity has been presented to us to allow the CloudStack PMC to
> > directly manage our trademark.  I wanted to get a discussion going
> > about
> > (1) do we want to do this, and (2) if so what process would we follow
> for it.
> > What I need out of this thread is a gauge of consensus, and input into
> > our approach (if you agree with the idea of taking over direct
> management).
> > FWIW, I'm a strong +1 to taking on this responsibility as a project.
> >
> > As background for those that might not have it, today's trademark
> > guidelines (for the project [1] and the foundation [2]) explicitly
> > state a number of instances where the VP Brand Management for the
> > foundation must explicitly approve certain requests (including, for
> > example, non-software goods with a project logo).
> >
> > Discussion within the ASF board and trademarks committee has lead to a
> > conclusion that (at least) CloudStack's PMC could take on primary
> > responsibility for management of it's brand. The specifics of how this
> > will occur (board resolution or trademark policy changes) are still
> > under discussion.
> >
> > The current general opinion of those groups is that trademark
> > management by a PMC like CloudStack would be done in a way similar to
> > how our security team works.  The security@cloudstack.apache.org email
> > list is responsible for handling all inbound vulnerability reports,
> > and working to correct them with the appropriate committers.  The
> > security@apache.org list members are automatically included in our
> > list, so that they can provide oversight and step in to help / advise
> > when necessary.  I expect something similar will occur for trademark
> > management questions.  I also expect that we will see the
> > foundation-wide trademark policy [2] be patched to account for PMC's
> owning "approvals" related to their specific marks.
> >
> > One of the reasons for this shift is the desire to scale the approval
> > process beyond a single individual.  IMO, we need to be sure that our
> > approach to management of approvals is similarly able to scale within
> > the project itself
> > (i.e.: I'm against a single individual being the one to have to always
> > say
> > "approved".)
> >
> > If we agree in principle, I would expect that we would make changes to
> > our project's trademark policy [1] to clarify this decision making
> > authority and our process / approach for getting approvals.  I also
> > expect that we would modify our project bylaws [3] to provide for a
> > clear mechanism for trademark approval.  Last, we would perform a PMC
> > vote that signifies that we want to take on this responsibility to the
> board.
> >
> > So, comments?  I'm looking for comments from anyone in the community
> > here, especially if you are someone that asks for approvals today.  We
> > want to make it easy to get approval if the policy is being followed,
> > yet ensure that everyone is using our brand correctly.
> >
> > I'll wait a few days, and if nobody else proposes patches to the
> > relevant project documents, I'll propose them myself and see if they
> > match up with everyone's opinions.
> >
> > -chip
> >
> > [1] http://cloudstack.apache.org/trademark-guidelines.html
> > [2] http://www.apache.org/foundation/marks/
> > [3] http://cloudstack.apache.org/bylaws.html
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