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Subject: Re: [DISCUSS] What's Our Battle Cry? CloudStack the Cloud that Just
 Works
From: sebgoa <runseb@gmail.com>
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Date: Mon, 2 Jun 2014 20:17:21 +0200
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To: marketing@cloudstack.apache.org


On Jun 2, 2014, at 6:41 PM, Chris REID <chris@pointgreen.biz> wrote:

> Last week I attended the SDN/NFV World Summit in London, giving both a
> presentation on Cloudstack and being part of an Expert Panel, with =
Neela
> Jacques of OpenDaylight and Sharar Steiff of PCCW Global.
>=20
>=20
> I attempted to engage as many folks as possible on the topic of =
Cloudstack,
> and understand the motivation and direction of senior folks within =
global
> Service Providers.
>=20
> The constant message was 'Openstack is the defacto VM orchestration
> platform' with speaker after speaker referencing the recent US =
OpenStack
> event.
>=20
>=20
> Cloudstack had 3 mentions in the 3 days I was present.
>=20
>=20
> Yes, in conversation many folks knew about Cloudstack and its high
> availability/reliability, however when I inquired 'why not try =
Cloudstack?'
> the consistent response was 'we hardly every hear from Cloudstack; you =
are
> never at any events, there is little or no promotion'. It is a =
confidence
> issue.
>=20

I have been in those events before, and you are totally right Chris. =
This is especially true of trade shows like events and the *expos.

Apache CloudStack does not have a budget and cannot pay for =
folks/companies to attend events and speak on behalf of the project.
So for every event there is, we need to rely on community members to =
fight the battle and represent the project. It's an uphill battle.
I wish I could tell you that we are gaining ground, but the plain truth =
is that we are getting hammered and becoming irrelevant (here I said =
it).

The Citrix open source business office invests in open source events to =
outreach to the developer community, but there is little done to reach =
out
to the business world. And it's a vicious circle because as the business =
choosing openstack, the developers also choose openstack and our dev =
community does not grow or very slowly.

CloudStack users have day jobs and most of the time don't have time or =
budget to invest to represent an OSS project. There are many examples of =
this.

The CloudStack PMC is working hard to convince the Apache board that we =
need mechanisms to raise funding and direct it at CloudStack, but this =
is a major shift=20
from Apache way of doing things, mission and some would say values. This =
change if it were to happen will not happen overnight. We are talking =
about changing
some core mechanisms of probably the oldest OSS foundation, so if you =
want a timeline then think about a year, not weeks.

Move the topic away from CloudStack and compare the website of ASF and =
the linux foundation and tell me which one is more business friendly...

So yes, #cloudstackworks but who cares ?

>=20
> My first observation is that if OpenDaylight can sponsor the SDN =
Summit,
> then what structural changes need to be made to ensure Cloudstack has =
the
> funds to be a presence at every appropriate event? Someone recently
> mentioned 'Inside Intel' as an excellent logo, which it is, but only
> because Intel promote it aggressively.
>=20
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> My second observation is that Openstack has perceived direction, a =
kind of
> roadmap that you would expect from a commercial organisation.
>=20
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> Hence in parallel with promoting Cloudstack, comes the need to create =
a
> direction(and the associated trust). What are we about and where would =
we
> take a user in the years to come.
>=20
>=20
> Please, don't shoot the messenger, there was some positive messages =
from
> those who appreciate Cloudstack, I'm simply reflecting to the group =
the
> genuine feedback gathered last week.
>=20
>=20
>=20
> Chris
>=20
>=20
> *Chris Reid*
>=20
> Head - Infrastructure and Cloud Business Unit
>=20
>   -  uk.linkedin.com/pub/chris-reid/0/90b/b0a
>=20
> Mob: +44 7703 50 32 34
> chris@pointgreen.biz <http://patrick@pointgreen.biz/>
> SKYPE chris.reidyork
>=20
>=20
>=20
>=20
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> On Mon, Jun 2, 2014 at 1:24 PM, Sebastien Goasguen <runseb@gmail.com> =
wrote:
>=20
>>=20
>> On Jun 2, 2014, at 6:30 AM, Reuven Cohen <reuven.cohen@citrix.com> =
wrote:
>>=20
>>> Because it works. So do the other guys.
>>=20
>> Yeah, I like the #cloudstackworks =85.with all your apps etc=85=85but =
if we are
>> insinuating that cloudstack works and that other solutions don't, I =
think
>> it's a slippery slope.
>>=20
>> IMHO the other solutions out there also work very well. I have used
>> opennebula first hand, and it was very slick + I doubt that openstack =
does
>> not work or does not scale (knowing the scale of cern deployment).
>>=20
>>=20
>>> This statement comes off as a bit delusional. It's mostly passive, =
when
>> we should be aggressive. It's like ford saying, cause it drives. =
Obviously.
>>>=20
>>> Why not focus on why it's a better, faster, more scalable way to run
>> your business. Zero to hero in minutes.
>>>=20
>>> @rUv
>>>=20
>>> (Sent on the run, please pardon any typos)
>>>=20
>>>> On Jun 2, 2014, at 4:22 AM, "Giles Sirett" =
<giles.sirett@shapeblue.com>
>> wrote:
>>>>=20
>>>> Shannon - love that. Like Chip, when people say to me "why =
cloudstack
>> over AN Other platform, I tend to say "because it works"
>>>>=20
>>>> I really like the reusable #cloudstackworks for xyz
>>>>=20
>>>> Kind Regards
>>>> Giles
>>>>=20
>>>> D: +44 20 3603 0541 | M: +44 796 111 2055
>>>> Giles.Sirett@shapeblue.com
>>>>=20
>>>>=20
>>>>=20
>>>>=20
>>>> -----Original Message-----
>>>> From: Shannon Williams [mailto:shannon.williams@citrix.com]
>>>> Sent: 30 May 2014 20:32
>>>> To: marketing@cloudstack.apache.org
>>>> Subject: RE: [DISCUSS] What's Our Battle Cry? CloudStack the Cloud =
that
>> Just Works
>>>>=20
>>>> Great discussion Mark.
>>>>=20
>>>> I want a T-Shirt as well. My vote, the new slogan should be:
>> #cloudstackworks
>>>>=20
>>>> It's great because we can use it with lots of tags:
>>>>=20
>>>> #cloudstackworks for gaming (when we talk about Disney or Zynga's =
big
>> CloudStack clouds) #cloudsatckworks in China (when we talk about the =
new
>> docs) #cloudstackworks with PaaS (when we talk about a new company =
joining
>> the community) #cloudstackworks in Budapest (when we announce the =
next
>> summit).
>>>>=20
>>>> It doesn't go too far to attack anyone, but focuses on all of the
>> successful deployments that are out there.  Almost like a virtual =
high five.
>>>>=20
>>>> Best Regards,
>>>>=20
>>>> Shannon Williams
>>>> shannon.williams@citrix.com
>>>> +1 650-521-6902
>>>>=20
>>>> -----Original Message-----
>>>> From: Chiradeep Vittal [mailto:Chiradeep.Vittal@citrix.com]
>>>> Sent: Friday, May 30, 2014 12:09 PM
>>>> To: <marketing@cloudstack.apache.org>
>>>> Subject: Re: [DISCUSS] What's Our Battle Cry? CloudStack the Cloud =
that
>> Just Works
>>>>=20
>>>> Cool. Reminds me of "Intel Inside".
>>>> Can I haz t-shirt?
>>>>=20
>>>> --
>>>> Chiradeep
>>>>=20
>>>>> On May 30, 2014, at 11:57 AM, "Krishna Subramanian" <
>> Krishna.Subramanian@citrix.com> wrote:
>>>>>=20
>>>>> Mark, this is a good theme we can build on, and talk to both the
>> capabilities as well as the market validation of Apache CloudStack =
e.g.
>>>>>=20
>>>>> Apache CloudStack: The Cloud that just Works
>>>>>=20
>>>>> ...with all your apps
>>>>> ...with all your infrastructure
>>>>> ...with just an admin
>>>>> ...etc
>>>>>=20
>>>>> ...with enterprises
>>>>> ...with service providers
>>>>> ...in Government
>>>>> ...in Education
>>>>> ....in Europe
>>>>> ....in Japan
>>>>> ...etc...
>>>>>=20
>>>>> Thanks
>>>>> Krishna
>>>>>=20
>>>>>=20
>>>>> Krishna Subramanian
>>>>> VP Product Marketing, Cloud Platforms
>>>>> Citrix Systems, Inc
>>>>> krishnas@citrix.com
>>>>> 408.209.9483
>>>>> @cloudKrishna
>>>>>=20
>>>>>=20
>>>>>=20
>>>>> -----Original Message-----
>>>>> From: Mark Hinkle [mailto:Mark.Hinkle@citrix.com]
>>>>> Sent: Friday, May 30, 2014 11:34 AM
>>>>> To: <marketing@cloudstack.apache.org>
>>>>> Subject: [DISCUSS] What's Our Battle Cry? CloudStack the Cloud =
that
>>>>> Just Works
>>>>>=20
>>>>> Hello,
>>>>>=20
>>>>> Today I was speaking with some of our folks at Citrix on how we
>> position Apache CloudStack. As we talk about our products we also try =
to
>> paint ACS as a strong foundation for building a cloud in a variety of =
ways
>> but in the interest of being succinct and consistent across our =
project I
>> think it would be good to have our standard battle cry or descriptor =
to
>> help reinforce why you should be considering ACS and help all the
>> supporters of the project reinforce our value. We have gravitated =
towards:
>>>>>=20
>>>>> Apache CloudStack: The Cloud that Just Works
>>>>>=20
>>>>> Based on the fact that you can get it up and running quickly and
>> become productive in a very short time. Does anyone have other ways =
they
>> describe ACS?  What do you think about the proposed message.
>>>>>=20
>>>>>=20
>>>>> Regards, Mark
>>>> Find out more about ShapeBlue and our range of CloudStack related
>> services
>>>>=20
>>>> IaaS Cloud Design & Build<
>> http://shapeblue.com/iaas-cloud-design-and-build//>
>>>> CSForge =96 rapid IaaS deployment =
framework<http://shapeblue.com/csforge/
>>>=20
>>>> CloudStack Consulting<http://shapeblue.com/cloudstack-consultancy/>
>>>> CloudStack Infrastructure Support<
>> http://shapeblue.com/cloudstack-infrastructure-support/>
>>>> CloudStack Bootcamp Training Courses<
>> http://shapeblue.com/cloudstack-training/>
>>>>=20
>>>> This email and any attachments to it may be confidential and are
>> intended solely for the use of the individual to whom it is =
addressed. Any
>> views or opinions expressed are solely those of the author and do not
>> necessarily represent those of Shape Blue Ltd or related companies. =
If you
>> are not the intended recipient of this email, you must neither take =
any
>> action based upon its contents, nor copy or show it to anyone. Please
>> contact the sender if you believe you have received this email in =
error.
>> Shape Blue Ltd is a company incorporated in England & Wales. =
ShapeBlue
>> Services India LLP is a company incorporated in India and is operated =
under
>> license from Shape Blue Ltd. Shape Blue Brasil Consultoria Ltda is a
>> company incorporated in Brasil and is operated under license from =
Shape
>> Blue Ltd. ShapeBlue is a registered trademark.
>>=20
>>=20