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From Sally Khudairi>
Subject Have you seen this? 2014 Future of Cloud Computing Survey
Date Fri, 20 Jun 2014 20:53:35 GMT
Hello again!

This just arrived in my inbox. If you have seen it, or participated in it, and would like
to share your experience/thoughts, I'd love your insight.


= = =

CoreDial Joins North Bridge Venture Partners, Gigaom Research and Industry Collaborators to
Unveil Results of 2014 Future of Cloud Computing Survey 

Blue Bell, PA – June 19, 2014 – CoreDial, LLC, a leading cloud communications software
and services provider, today announced its role as a collaborator in releasing the results
of the fourth annual Future of Cloud Computing Survey, conducted by, Gigaom
Research and supported by over 70 other collaborating organizations. 
This year’s survey is the largest to date, and is the industry’s deepest and broadest
examination of the cloud technology revolution. It analyzed the inhibitors and drivers behind
cloud adoption, separating the hype surrounding the cloud from genuine industry trends and
real world cases across a sample of 1358 respondents. See the complete findings slideshow
here: 2014 Future of Cloud Computing survey, along with analysis and commentary on the results
here: [].

“The Future of Cloud Computing survey confirms what we are seeing in the market and hearing
from our partners. Moving communications services into the cloud is a logical step for most
enterprises. The cloud offers a cost-effective, efficient and future-proof way to serve their
communications needs.” Said Alan Rihm, CEO of CoreDial. “We believe that this is why,
as the survey reveals, over the next 12-24 months there will be an upswing in cloud communications
adoption and the market will continue its rapid growth. There is a long-term opportunity in
cloud communications and what we see today is only the beginning of what will be a sustained
revenue for service providers.” 
“With four years of data, we’re now really beginning to see some interesting trends, such
as the five-fold increase in SaaS adoption to 74% and the nearly six-fold increase in PaaS
adoption to 41%.” said Michael Skok, founder of the Future of Cloud program and General
Partner, North Bridge Venture Partners. 
Select Highlights from the Survey Data: 
Majority of business will use cloud computing for communications in next 2 years 
54% of respondents said that they are likely to use cloud computing resources for their communications
over the next two years; the second most likely IT application to have a presence in the cloud
after web presence (63%). 
Scalability is top driver for cloud adoption: 
The top driver for the adoption of cloud computing is the ability for businesses to scale
their operations, with 54% of respondents listing it as a driver, followed by cost (53%) and
business agility (52%). 
Cloud Adoption Is Strategic 
49% of respondents in this year’s survey are using cloud to fuel revenue generation or new
product creation. 
45% of businesses say they already, or plan to, run their company from the cloud showing how
integral cloud is to business. 
SaaS Adoption Has More Than Quintupled 
From 11% adoption in 2011 to 74% in this year’s survey, but in the enterprise it is still
mostly transitioning existing applications. 
The front office is leading the way with sales and marketing at 51% adoption, customer service,
and analytics both at 43% adoption. 
Transition To Cloud – The First Cloud Front 
“This wave of cloud computing that’s revenue and new business driven is good news for
long-suffering IT execs, said David Card, Vice President of Gigaom Research. “If they can
offload tedious but necessary cost-center functions, and refocus resources on cloud-driven
new business, they might be able to retake their seat at the C-table.” 
“Even though it’s largely just a transition of existing apps, the first cloud front has
rolled in confidently each year as existing applications transition to the cloud and are adopted
as SaaS solutions. Cloud is now integral to business with 45% of executives saying they currently
or plan to run their business in the cloud,” said Michael Skok, General Partner at North
Bridge Venture partners. 
Transformation In The Cloud – The Second Cloud Front 
“With over 11,000 Cloud Services / APIs, and developer adoption of IaaS at 56% and PaaS
at 46% respectively we are going to begin seeing the birth of new, re-imagined, cloud-native
applications,” said Skok. “These applications, which are only possible in the cloud, will
result in an order of magnitude greater value creation than the first cloud front. This second
cloud front will be transformative,” Skok continued. 
For more about this second cloud front please visit the “2014 Future of Cloud Computing”
results page. 
Data Wants To Be Bigger In The Cloud 
“If you get your head out of the sand and into the clouds you’ll see the explosion of
cloud-created data. It’s not just big data it’s exhaustive data, as everything from clickstreams
to commerce and personal cloud lockers create exabytes of data. According to Cisco, personal,
cloud-carried data alone is estimated to grow from 1.7 exabytes in 2012 to 20 exabytes by
2017,” said Skok. 
Cloud Drivers & Inhibitors 
Over the last few years, the top three drivers for cloud adoption have remained constant with
agility, cost and scalability. One area that is changing as a driver though is that companies
are increasingly moving workloads to the cloud to switch capex for opex. This is especially
true for large companies with more than 5,000 employees. 
On the inhibitor front, security continues to be a strong barrier with 49% of respondents
concerned about how secure their data is in the cloud. Of note interoperability saw a significant
decrease from 27% last year to 17% in 2014 with greater attention being paid to issues like
data portability. However, fear of vendor lock-in was still 29%, which put focus on open source
cloud projects like OpenStack which have grown. Lastly, privacy concerns rose once again to
31% in 2014 as increased tension manifested itself between the desire for anonymity and the
convenience and utility of personalization. This is an area for vendors and enterprises to
distinguish themselves as faithful custodians of personal data and engendering trust. 
2014 Future of Cloud Computing Survey Collaborators: 
451 Research 
Amazon Web Services 
Black Duck 
Cloud Elements 
CloudHealth Technologies 
Demandware	Dyn 
Endurance International 
Engine Yard 
451 Research 
Red Hat	Reval 
Silver Sky 
Supporting Links: 
View presentation: 2014 Future of Cloud Computing Survey Presentation []

Join the conversation: Future of Cloud on Twitter using hashtag #futurecloud and/or
@North_Bridge and @futureofcloud. 
About CoreDial: 
Based in Blue Bell, PA, CoreDial cloud software and services enable companies to quickly and
cost effectively sell, deliver, manage, and invoice for high quality, private labeled cloud
communication services including hosted PBX solutions, VoIP, SIP Trunking, and Unified Communications.
With no hardware or software to buy, our Service Provider partners—Interconnects, Managed
Service Providers, and Carriers—deliver valuable end-user solutions, while creating margin
rich recurring revenues and building value in their brand. 
About North Bridge: 
North Bridge Venture Partners and North Bridge Growth Equity are active partners with entrepreneurs
providing seed-to-growth financing for innovative companies looking to disrupt big markets.
With $3.5 billion in capital currently under management, North Bridge partners, many founders
themselves, work with entrepreneurs to apply their expertise in the creation, operation and
scaling of market-leaders. The firm has funded more than 170 companies creating many billions
in market value. Among those firms are Acquia, Actifio, Cool Planet, Couchbase, Demandware,
Mavenir Systems, Paydiant, Proto Labs, Reval and Starent Networks. The firm has offices in
Waltham, MA and Palo Alto, CA. To learn more about North Bridge go to
For more information on the Future of Cloud Computing program, visit:
Follow us at @North_Bridge. 

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