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From Rohit Yadav <>
Subject Re: [DISCUSS] What's Our Battle Cry? CloudStack the Cloud that Just Works
Date Fri, 30 May 2014 19:02:38 GMT
Hi Mark,

I've couple of ideas on content marketing;

1. Aggressive approach: Grab bunch of hallway sysadmins (random sysadmins
or devops people) who have never heard of OpenStack or CloudStack or
others, and give them instructions on setting them up against a
preconfigured basic infra setup. Time them, capture on camera and compare
results. Share this result, write papers/blogs on it and use it to market
why it creates the cloud that would just work.

2. Defensive approach: create an appliance based on DevCloud where uses
install CloudStack (or get it installed) and have them play with it to use
it as a demo. Use DevCloud to market ACS as cloud that works.

3. Infographics: create infographics on know data points (downloads,
production usage, community activities etc.) to showcase why it just works.


On Sat, May 31, 2014 at 12:04 AM, Mark Hinkle <>

> Hello,
> Today I was speaking with some of our folks at Citrix on how we position
> Apache CloudStack. As we talk about our products we also try to paint ACS
> as a strong foundation for building a cloud in a variety of ways but in the
> interest of being succinct and consistent across our project I think it
> would be good to have our standard battle cry or descriptor to help
> reinforce why you should be considering ACS and help all the supporters of
> the project reinforce our value. We have gravitated towards:
> Apache CloudStack: The Cloud that Just Works
> Based on the fact that you can get it up and running quickly and become
> productive in a very short time. Does anyone have other ways they describe
> ACS?  What do you think about the proposed message.
> Regards, Mark

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