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From Chip Childers <chipchild...@apache.org>
Subject Re: Request: Help designing a 'powered by' logo for CloudStack
Date Thu, 17 Apr 2014 17:29:00 GMT
(note mixed public / private lists)

trademarks@ folks (Shane in particular) - have any thoughts about the point
raised by Giles below?  From a trademark protection perspective, is it fair
to consider other wording beyond "powered by"?


On Thu, Apr 17, 2014 at 1:20 PM, Giles Sirett <giles.sirett@shapeblue.com>wrote:

>  Karen and I had a chat about this at collab
>
> As well as “powered by”, are we able to do a “proud supporters of” logo ?
>
>
>
> My logic is that many SP’s don’t want to actually say their infa is
> powered by any particular software (it would be great if they did, but
> being pragmatic here) however they may go for this altenrtive.
>
>
>
> Also, “powered by” limits the logo to SP’s – consultancies & SI’s aren’t
> really powered by ACS
>
>
>
> This **may** be something that needs to be discussed at a trademark level
> as, I guess, some folks may feel that the word “supporter” may imply a
> relationship with the project
>
>
>
> Thoughts, comments, ideas  ??
>
>
>
>
>
> Kind Regards
>
> Giles
>
>
>
> D: +44 20 3603 0541 | M: +44 796 111 2055
>
> Giles.Sirett@shapeblue.com <giles.sirett@shapeblue.com>
>
>
>
>
>
>
>
> *From:* ilya musayev [mailto:ilya.mailing.lists@gmail.com]
> *Sent:* 17 April 2014 18:05
> *To:* marketing@cloudstack.apache.org
>
> *Subject:* Re: Request: Help designing a 'powered by' logo for CloudStack
>
>
>
> I dont have AI editor, but my 2 cents:
>
> powered by - would probably look better lower cased, bold and a smaller in
> size - but more widely spaced . Perhaps you can match the font similar to
> apachecloudstack.
>
> another way to do this is to look at header image:
>
> http://www.cloudsand.com/content/
>
> I just realized my image is missing word Apache, though i do have a
> feather. Need to redo it. :(( maybe i'll post some samples.
>
> On 4/17/14, 12:44 PM, John Kinsella wrote:
>
>  (This is a marketing/branding thing, so I’ve dropped dev@)
>
>
>
> I’m bumping this thread as I don’t think we got a final answer (I don’t
> see one)
>
>
>
> Arjan - according to the .ai files on [1] the font is Avenir Std Heavy
> [2], which is not an open source font and therefore I think we should
> consider changing (Maybe we have to as an ASF project?).
>
>
>
> Attaching my attempt: uses “official” fonts, current colors, is readable
> down to about 150px width on my screen (in branding guidelines we should
> probably prescribe minimum logo size…) 3 color (you could print as 2 color
> with halftones)
>
>
>
> We should provide at least 2 versions of the logo - a horizontal and
> square version for various uses. I attempted a quick try at doing a
> “knockout” version (black&white for 1 color printing) but the dual tones on
> the monkey means that’ll take a little more time.
>
>
>
> Anyways, give me thoughts, and let’s get this one wrapped up!
>
>
>
>
>
> John
>
> 1: http://cloudstack.apache.org/trademark-guidelines.html
>
> 2:
> http://store1.adobe.com/cfusion/store/html/index.cfm?event=displayFont&code=AVEQ10085000
>
>
>
> On Dec 4, 2013, at 9:41 PM, Arjan <eriarjan@gmail.com> wrote:
>
>
>
>  As a newbie on the list. What is the original font used?
>
>
>
> Sent from my iPhone
>
>
>  On 5 dec. 2013, at 00:11, Kirk Jantzer <kirk.jantzer@gmail.com> wrote:
>
> Daan - agreed about the balance, however disagree about the monkey. I think
> if the text was a layer over the cloud, it might be more balanced, like
> this: http://i.imgur.com/WTNAIoG.png (not the same font or text, but the
> idea)
>
>
> Regards,
>
> Kirk Jantzer
> http://about.me/kirkjantzer
>
>
> On Wed, Dec 4, 2013 at 4:34 PM, Daan Hoogland <daan.hoogland@gmail.com><daan.hoogland@gmail.com>
> wrote:
>
>
>  I actually don't like the cute creature in there. from a graphical
> stance; it ruins the balance in the logo, hanging out on the top
> right. maybe because of the form factor. maybe you can try one without
> the monkey and one cut in which the centre of the picture is between
> the base of the monkey tail and the start of the cloud.
>
> sorry to nag,
> Daan
>
> On Wed, Dec 4, 2013 at 10:00 PM, Laszlo Hornyak
> <laszlo.hornyak@gmail.com> <laszlo.hornyak@gmail.com> wrote:
>
>  Hi,
>
> Sending version 0.0.3:
> - Complete monkey added
> - "Apache" added
> - Clouds more like the original logo
> This also comes with some cons:
> - 4 colors
> - lots of text, at least compared to 0.0.1
> but if you look at it scaled down to very small, it is still readable,
>
> even
>
>  the monkey is so-so.
>
> Just in case someone feels like experimenting, I also attached the up to
> date version of my reverse engineered cloudstack monkey with cloud.
>
> steroidmonkey is just a bit different from the poweredbycloudstack svg,
>
> spot
>
>  the difference :-)
>
> Your feedback is welcome!
>
> Thank you,
> Laszlo
>
>
> On Tue, Dec 3, 2013 at 11:31 AM, Daan Hoogland <daan.hoogland@gmail.com><daan.hoogland@gmail.com>
> wrote:
>
>
> I like,
> 2. But I agree with Rbyn about the word apache. I should be in there.
> I think it must even.
> 1. It looks streched on my preview in finder as well
>
> On Mon, Dec 2, 2013 at 9:47 PM, Robyn Bergeron <rbergero@redhat.com><rbergero@redhat.com>
> wrote:
>
>
>
> ----- Original Message -----
>
>  From: "Laszlo Hornyak" <laszlo.hornyak@gmail.com><laszlo.hornyak@gmail.com>
> To: dev@cloudstack.apache.org
> Cc: marketing@cloudstack.apache.org
> Sent: Sunday, December 1, 2013 10:31:11 AM
> Subject: Re: Request: Help designing a 'powered by' logo for
>
> CloudStack
>
>
> Hi,
>
> Here is my version:
> - SVG format as you requested
> - Only two colors, exactly the same as for the original logo. I
>
>  prefer
>
>   few
> colors for such pictures
> - Unfortunately the monkey could not make it, the whole thing needs
>
>  to
>
>   fit
> into a very small area and the monkey would be too little detail (the
> monkey is übercool anyway)
> - if no monkey, then cloud
> - only "powered by cloudstack", no extra text because it make make
> difficult to read in such a small place
> - see attached file :)
>
>
> Hi,
>
> I like the cloud idea/placement. (And totally get that it's going to
>
>  be
>
>   hard to see the monkey in such a small space. Even though he's so
>
>  cute.)
>
>
> Two things -
>
> 1) The lettering in the word "cloudstack" looks stretched as compared
> with the normal look of the font - I'm not sure if that's
>
>  intentional, not
>
>   intentional, something really weird in how it's rendering on my
>
>  screen... :)
>
>   2) I realize the problem around "no extra text" but ... do we want to
> add in the word apache? (or conversely, is there any reason why it
>
>  shouldn't
>
>   be added in... legal, etc)?
>
> -robyn
>
>
>
>
>
>
>  On Fri, Nov 15, 2013 at 6:56 PM, David Nalley <david@gnsa.us><david@gnsa.us>wrote:
>
> Hi folks:
>
> If you happen to have some graphical design talent (I have none) I
> have a great opportunity for you :)
>
> CloudStack needs a 'powered by' logo that is easy to consume, and
>
>  is
>
>    also attractive.
>
> A couple examples of powered by logos:
>
> http://tomcat.apache.org/images/tomcat-power.gif
>
>
> https://cwiki.apache.org/confluence/download/attachments/80899/mahout-logo-poweredby-100.png?version=1&modificationDate=1312880703000
>
> https://netbeans.org/images_www/screenshots/6.0/baseIDE_ant_powered_150px.png
>
>
> A couple of constraints:
> * Please don't use the Apache feather. (we could, but lets not; it
> will make life simpler)
> * Please try and produce a vector format as source (this allows us
>
>   to
>
>    scale/etc)
> * Because this will become a trademark (which is vastly different
> that
> copyright) - we will likely need some explicit email agreement
>
>   around
>
>    trademarks rights for the image. (I promise, it isn't as scary as
> that
> sentence makes it out to be.)
>
> Anyone interested?
>
> --David
>
>
>
>
> --
>
> EOF
>
>
>
>
>
> --
>
> EOF
>
>
>
>
>
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>
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>
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>
>
>
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