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From Reuven Cohen <>
Subject RE: Barriers to awareness
Date Mon, 14 Apr 2014 15:46:19 GMT
Guerilla marketing tactics. We need to act like insurgents. Our target is that other open source

I'd say the most obvious tactic would be to colocate our events rather than attempting to
create a primary draw. 

On the marketing front, our best bet is to get our customers and or users to be our advocates.
This involves us actually reaching out and helping them do this with an orchestrated campaign
to bring broader awareness.


From: Chip Childers []
Sent: Monday, April 14, 2014 11:39 AM
Subject: Re: Barriers to awareness

On Mon, Apr 14, 2014 at 10:05:27PM +1000, Kristoffer Sheather @ CloudCentral wrote:
> You can't convince a man about that which he is not incented to believe.
> This probably isn't the droid you were looking for.


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