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Date: Wed, 27 Nov 2013 15:22:15 -0500
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Subject: Re: Pirate Monkey?
From: Chip Childers <chipchilders@apache.org>
To: "marketing@cloudstack.apache.org" <marketing@cloudstack.apache.org>
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On Wed, Nov 27, 2013 at 3:11 PM, Arjan Eriks <eriarjan@gmail.com> wrote:

> Thanks all for your insights. I think we can agree already on a number of
> things. Branding for events and other community outings is fun to do! Using
> the Tshirt design below is great fun, and it actually makes our point as
> well. Be clear what ride you are going to pick! The paved road that can be
> dull, or the adventure in which you can experience things no man has ever
> seen before. Just like Mark mentioned in his Keynote (which was great btw).
> And small laptop stickers or Tee Shirts with something to guess are always
> nice. Just as laptop stickers that make you belong to a group (like the
> monitoringlove ones by Jason Dixon)
>
> The 'formal' CloudStack logo is there for a reason. The logo was chosen
> after a 'contest' but a lot of thinking has been done prior to making it.
> And that deeper meaning is something we value. It is my worry that the logo
> has a bit of a playful image. But as some of you correctly pointed out, we
> have hadoop, linux and different brands using happy animals as well. And
> this thread was not started to rebrand CloudStacks official logo.
>
> If you look at the freedom Michael Ducy and SBP have taken GOATS, this is
> hilarious as well. "Code Can" became "Goat Can". And nobody within the
> enterprise or OpsCode will think that OpsCode is associated with Goats.
> For CloudStack it is a bit different because the community flavors are way
> closer to the original logo.
>
> Lets keep CitrixCloudPlatform out of the equation.  That might be a
> different topic.
>
> So if it is up to me, lets make use of the power of the monkey for BACD,
> Events, drinks, talks, stickers etc. But personally i would like to have a
> discussion on how to invade the corporates. Or to put it different, on how
> to position CLoudStack and CloudPlatform next to the competitors. What
> niche / market proposition can we claim? With the product being this mature
> and easy to install i feel that we have momentum to make a step. If
> independent analysts / pre sales consultants put us on long lists and short
> lists we have an opportunity to conquer the enterprise. V-Cloud is
> expensive, OpenStack takes too much hassle. AWS and Azure have post snowden
> syndromes. Feels like we and Citrix should sell sell sell!
>
> Thanks, Arjan
>

Keep in mind that we actually have 3 logos:

http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_sans_tagline.jpg

http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack.jpg

http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_with_cloud_monkey.jpg

Each of them can be used by the project for different reasons.  When doing
something more formal, I tend to use the ones without the monkey.  For
something more "fun", I use the one with the *official* monkey (and
potentially just the monkey).

As others have said, I'd distinguish the "fun" logo (and derivatives on the
monkey theme) from the more formal logo.

Thinking about the "formal" side of things, are there any people saying
that the non-monkey versions of the logo need to be improved for the
"corporate" setting?

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