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From "Alex Hitchins" <cloudst...@alexhitchins.com>
Subject RE: Pirate Monkey?
Date Wed, 27 Nov 2013 21:31:17 GMT
> Thinking about the "formal" side of things, are there any people saying
that 
> the non-monkey versions of the logo need to be improved for the
"corporate" 
> setting.

I think a refresh might be a good idea. Perhaps in time with the next big
launch. 

Alexander Hitchins
-------------------------
Personal Email : alex@alexhitchins.com
Apache Email   : asf@alexhitchins.com
Website        : http://alexhitchins.com
Mobile         : 07788 423 969

-----Original Message-----
From: Chip Childers [mailto:chipchilders@apache.org] 
Sent: 27 November 2013 20:22
To: marketing@cloudstack.apache.org
Subject: Re: Pirate Monkey?

On Wed, Nov 27, 2013 at 3:11 PM, Arjan Eriks <eriarjan@gmail.com> wrote:

> Thanks all for your insights. I think we can agree already on a number 
> of things. Branding for events and other community outings is fun to 
> do! Using the Tshirt design below is great fun, and it actually makes 
> our point as well. Be clear what ride you are going to pick! The paved 
> road that can be dull, or the adventure in which you can experience 
> things no man has ever seen before. Just like Mark mentioned in his
Keynote (which was great btw).
> And small laptop stickers or Tee Shirts with something to guess are 
> always nice. Just as laptop stickers that make you belong to a group 
> (like the monitoringlove ones by Jason Dixon)
>
> The 'formal' CloudStack logo is there for a reason. The logo was 
> chosen after a 'contest' but a lot of thinking has been done prior to
making it.
> And that deeper meaning is something we value. It is my worry that the 
> logo has a bit of a playful image. But as some of you correctly 
> pointed out, we have hadoop, linux and different brands using happy 
> animals as well. And this thread was not started to rebrand CloudStacks
official logo.
>
> If you look at the freedom Michael Ducy and SBP have taken GOATS, this 
> is hilarious as well. "Code Can" became "Goat Can". And nobody within 
> the enterprise or OpsCode will think that OpsCode is associated with
Goats.
> For CloudStack it is a bit different because the community flavors are 
> way closer to the original logo.
>
> Lets keep CitrixCloudPlatform out of the equation.  That might be a 
> different topic.
>
> So if it is up to me, lets make use of the power of the monkey for 
> BACD, Events, drinks, talks, stickers etc. But personally i would like 
> to have a discussion on how to invade the corporates. Or to put it 
> different, on how to position CLoudStack and CloudPlatform next to the 
> competitors. What niche / market proposition can we claim? With the 
> product being this mature and easy to install i feel that we have 
> momentum to make a step. If independent analysts / pre sales 
> consultants put us on long lists and short lists we have an 
> opportunity to conquer the enterprise. V-Cloud is expensive, OpenStack 
> takes too much hassle. AWS and Azure have post snowden syndromes. Feels
like we and Citrix should sell sell sell!
>
> Thanks, Arjan
>

Keep in mind that we actually have 3 logos:

http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_sans
_tagline.jpg

http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack.jpg

http://svn.apache.org/repos/asf/cloudstack/media/jpeg/apache_cloudstack_with
_cloud_monkey.jpg

Each of them can be used by the project for different reasons.  When doing
something more formal, I tend to use the ones without the monkey.  For
something more "fun", I use the one with the *official* monkey (and
potentially just the monkey).

As others have said, I'd distinguish the "fun" logo (and derivatives on the
monkey theme) from the more formal logo.

Thinking about the "formal" side of things, are there any people saying that
the non-monkey versions of the logo need to be improved for the "corporate"
setting?


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