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From "Alex Hitchins" <>
Subject RE: Pirate Monkey?
Date Wed, 27 Nov 2013 19:26:23 GMT
Regards to Hadoop etc, I would stick my neck out and say C level people
don't care/see the elephant logo. It's designed for techies who have been
given orders from above.

If you put the CloudStack logo next to the OpenStack logo I feel the
OpenStack looks more 'business friendly'.

I think a 'clever' logo is always more likely to stick than amusing etc.
(take stackoverflow as an example). 

Alexander Hitchins
Personal Email :
Apache Email   :
Website        :
Mobile         : 07788 423 969

-----Original Message-----
From: Giles Sirett [] 
Sent: 27 November 2013 18:20
Subject: RE: Pirate Monkey?

I echo Arjan & Sebastiens points:

The monkey/pirate  is potentially  a very strong & identifiable brand. Its
fun, makes the project stand out .

However, we need to be careful not to be seen too much as just the fun guys:
we need to make sure that the technology is perceived as
solid/safe/reliable. A choice that nobody gets fired for making.

However, Chip raised an interesting point recently that projects like Hadoop
have achieved exactly that: become a very strong brand and having a fun

So I don't know where to turn here!

One other thing: Steve I totally disagree with your comment. Although CCP
will, obviously, be positioned by you guys as an enterprise play I think it
would be very dangerous for everybody concerned here if ACS was somehow
perceived as not being an enterprise friendly/ready product in any way.  If
and when CCP has a superset of features that are aimed at enterprises, I may
have a different view, but right now they are the same technology.
Everybody knows that. The market knows that. And its right now we're
battling to stop that market being painted red & grey by rackspace, Redat,et

We do not see these vendors portraying Opestack as a fun,cool thing: we see
them talking about it as a solid,enterprise  grade platform that they build
on top of

Sorry if this sounds like a rant: but I see the success of CCP and ACS as
intimately entwined and we have to be VERY careful that ACS does not become
perceived at "the community version of that Citrix thing" . ACS must play
"linux kernel" to Citrix's "Commercially supported linux distribution"....if
you get my analogy

Kind Regards

D: +44 20 3603 0541 | M: +44 796 111 2055

-----Original Message-----
From: Steve Wilson []
Sent: 27 November 2013 17:44
Subject: Re: Pirate Monkey?

>From a Citrix perspective, I have two personalities for this.

Apache CloudStack = the cool, open-source cloud solution Citrix
CloudPlatform = the corporate friendly cloud product (monochrome logo with
no monkey)

I love the Monkey, BTW, and am now proudly sporting a Monkey sticker on my

On 11/27/13 7:01 AM, "" <> wrote:

>I think there needs to be some leeway between the product and the 
>I understand the boardroom concerns, but a lot of cloudstacks charm is 
>it's people. The special, diverse, and creative people that chose to 
>make it their project.
>I think making fun themes and so on, goes great with our hackathon and 
>other informal dev events. And I lean towards the more professional 
>side when it comes to our user/public focused events/media.
>Sent from my HTC
>----- Reply message -----
>From: "sebgoa" <>
>To: <>
>Subject: Pirate Monkey?
>Date: Wed, Nov 27, 2013 6:39 AM
>On Nov 27, 2013, at 3:18 PM, Arjan Eriks <> wrote:
>I just joined the marketing list as co-organizer of the CCCEU13. And i 
>was involved in the logo design for the event as well (hence i 
>recognize the monkey on the pirate shirt).
>I like the pirate design very much. It gives some feeling about 
>rebellion, being brave, different, funny, adventurous and such. A lot 
>of values you would like to have as an open source community. We are 
>not like the rest, we are making our own choices.
>But for positioning CLoudStack as a top of the bill cloud product, that 
>plays a role next to OpenStack, AWS, Azure, IBM etc. etc.. I do not 
>like the monkey logo that much. It just feels too much like a comic 
>book. A lot of open source products are not chosen on a C level, but 
>CloudStack is. Imho it should look robust, mature, proven, open, 
>global... and maybe even 'enterprise' sometimes.
>Really would like to hear your ideas on this. Thanks, Arjan
>I am with you Arjan. I said it before, the monkey is cool but can be 
>associated (in the western world) with fun/joker and unreliable 
>(totally biased prejudice of course).
>The background of the monkey logo comes from "Journey to the West"
>Where you can read:
>"...It deals entirely with the earlier exploits of Sun Wukong, a monkey 
>born from a stone nourished by the Five Elements, who learns the art of 
>the Tao, 72 polymorphic transformations, combat, and secrets of 
>immortality, and through guile and force makes a name for himself"
>Regarding the pirate, I think it's cool but I do share Harm's concern, 
>and as with Gamma rays...we have to be careful:
> 27 Nov 2013 14:36 Hahaha,
>I'm in! All in the name of good clean fun ;).
>Sent from my HTC
>----- Reply message -----
>From: "Mathias Mullins" <>
>To: "" <>
>Subject: Pirate Monkey?
>Date: Tue, Nov 26, 2013 6:03 PM
>Definite +1 if we get the shirt, hats, and songs!! Now all we need is 
>the Rum (of course to be had in other areas of the conference) :-)
>+1000 with Chip and Joe on Kelcey manning the Booth in full Johnny Depp
>style CaptĀ¹n Monk Gear!!! :-D

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