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From: Joe Brockmeier <jzb@zonker.net>
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Subject: Re: Press release for our eventual graduation?
Date: Mon, 18 Mar 2013 13:21:51 -0500

Sorry - that link is restricted. We aren't going to make all these
journalists' contact details public. :-) 

On Mon, Mar 18, 2013, at 01:15 PM, Karen Vuong wrote:
> Hi all, 
> 
> Please see this link for the press contacts list:
> https://docs.google.com/spreadsheet/ccc?key=0AhHbvXbeVD2idEFNRmZ5UWpjOXFlam1mNmt0S3JmWFE&usp=sharing 
> 
> Best regards, 
> 
> Karen
> 
> 
> -----Original Message-----
> From: Mark Hinkle 
> Sent: Monday, March 18, 2013 11:09 AM
> To: <cloudstack-marketing@incubator.apache.org>
> Cc: cloudstack-marketing@incubator.apache.org; Sally Khudairi;
> press@apache.org; Karen Vuong
> Subject: Re: Press release for our eventual graduation?
> 
> For Apache CloudStack 4.0 we had Karen distribute a media alert to a list
> and we got good pick-up. We should update that again and coordinate all
> our relationships, Karen, can you send a link to the list of who we have
> right now?
> 
> Mark
> 
> 
> 
> On Mar 18, 2013, at 11:04 AM, "Giles Sirett" <giles.sirett@shapeblue.com>
> wrote:
> 
> > [damm MS Outlook], Hadn't finished.......
> > 
> > Meant to also ask: Sally, can you confirm if ASF will put this out on the newswires ?
> > If not, can I ask if, between us, we can get out a release to enough tech journos, etc through our existing contacts  to give it momentum ?
> > 
> > I would think that we should be able to, if we combine it with enough 
> > twitter & other social media
> > 
> > Kind Regards
> > Giles
> > 
> > D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
> > 
> > 
> > 
> > 
> > -----Original Message-----
> > From: Giles Sirett
> > Sent: 18 March 2013 18:00
> > To: cloudstack-marketing@incubator.apache.org; 'Sally Khudairi'
> > Cc: press@apache.org
> > Subject: RE: Press release for our eventual graduation?
> > 
> > OK, I'm going to get something together tomorrow. Will share on 
> > marketing list as soon as its ready, then we can pass on to Sally once 
> > done
> > 
> > 
> > On the "how" to release, it sounds like, after the vote, that this is going to be drip fed out through other channels and that theres nothing we could do to stop that.
> > Therefore, my suggestion is to announce as quickly as possible after the vote.  We should create a PDF and wiki version of the release.
> > 
> > 
> > Kind Regards
> > Giles
> > 
> > D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
> > 
> > 
> > 
> > 
> > -----Original Message-----
> > From: Sally Khudairi [mailto:sk@apache.org]
> > Sent: 18 March 2013 16:42
> > To: Giles Sirett; cloudstack-marketing@incubator.apache.org
> > Cc: press@apache.org
> > Subject: Re: Press release for our eventual graduation?
> > 
> > Thanks so much, Giles.
> > 
> > I'm here if you need any help. I'll be traveling on Wednesday and unavailable Thursday morning ET, but am otherwise flexible & happy to assist.
> > 
> > Cheers & chat soon,
> > Sally
> > 
> > = = = = =
> > vox +1 617 921 8656
> > aux +1 917 725 2133
> > skype sallykhudairi
> > 
> > 
> > ----- Original Message -----
> >> From: Giles Sirett <giles.sirett@shapeblue.com>
> >> To: "cloudstack-marketing@incubator.apache.org"
> >> <cloudstack-marketing@incubator.apache.org>
> >> Cc: "press@apache.org" <press@apache.org>
> >> Sent: Monday, 18 March 2013, 11:54
> >> Subject: RE: Press release for our eventual graduation?
> >> 
> >> Sally
> >> 
> >> I'm happy to put together something as a first draft, based on the 
> >> messaging that you suggest for a graduation.
> >> 
> >> Everybody else on this list: hows best that we work together on this?:
> >> shall I post some text on list in as a starting point  to solicit 
> >> comments & review BEFORE I get something to Sally ? or would folks 
> >> rather that I work with Sally and then bring it back to this list ?
> >> 
> >> Any guidance accepted :-)
> >> 
> >> 
> >> 
> >> Kind Regards
> >> Giles
> >> 
> >> D: +44 20 3603 0541 | M: +44 796 111 2055 Giles.Sirett@shapeblue.com
> >> 
> >> 
> >> 
> >> 
> >> -----Original Message-----
> >> From: Chip Childers [mailto:chip.childers@sungard.com]
> >> Sent: 18 March 2013 15:41
> >> To: Sally Khudairi
> >> Cc: cloudstack-marketing@incubator.apache.org; press@apache.org
> >> Subject: Re: Press release for our eventual graduation?
> >> 
> >> On Mon, Mar 18, 2013 at 03:28:26PM +0000, Sally Khudairi wrote:
> >>> Hello, everyone --thanks for including us in your plans.
> >>> 
> >>> With respect to formally announcing your graduation from the 
> >>> Incubator,
> >> yes, I am the one who will be working with you to get the message out.
> >>> 
> >>> Some projects are media/message-savvy and send me their proposed 
> >>> draft for
> >> editing into the ASF format/tone and distribution, whilst others need 
> >> me to do the whole thing for them (but help with providing key 
> >> points/features, and collecting supporting quotes from the community).
> >> I still am the one to pull the trigger on the blogs, Twitter feed, and newswires.
> >>> 
> >>> Seeing that Giles and Chip chomping at the bit, I suspect we'll be 
> >>> working together here :-)
> >> 
> >> Not chomping - just wanting to make sure that it's being handled. ;-)
> >> 
> >>> 
> >>> I must underscore that we need to work together here: some projects 
> >>> learned
> >> that the Board approved their resolution, went out and blogged and 
> >> tweeted their enthusiasm at becoming a TLP, then were confused when 
> >> we didn't garner any media coverage when the press release was issued 
> >> a few weeks later. The press don't report on "old" news, so we need to coordinate our timing.
> >> This is important.
> >> 
> >> Agreed. In fact, I'd suggest that we will probably want to prepare 
> >> everything on the cs-marketing list for whenever we do hear back from 
> >> the board, and then be sure to coordinate with you on the timing of the release.
> >> 
> >> We've generally sought to announce things on Tuesdays (This has been 
> >> Joe's advice on things like release announcements), so we understand 
> >> the value of acting in a coordinated fashion.
> >> 
> >> I'm not sure how a project is notified of any board results, but if 
> >> it goes to cloudstack-private@i.a.o it will be easier to contain the 
> >> news until an official date (note that cloudstack-marketing@i.a.o is a public list).
> >> 
> >>> So having said all this, what's your timeframe?
> >> 
> >> Unknown. We sent our draft resolution to board@ on Sunday, but are 
> >> not sure if it made it onto this month's agenda or not yet.
> >> 
> >>> Do you want to send me a draft release based on earlier TLP 
> >>> announcements
> >> such as:
> >>> 
> >>> -
> >>> 
> >>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
> >>> t
> >>> i
> >>> on_announces39
> >>> -
> >>> 
> >>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
> >>> t
> >>> i
> >>> on_announces35
> >>> -
> >>> 
> >>> https://blogs.apache.org/foundation/entry/the_apache_software_founda
> >>> t
> >>> i
> >>> on_announces34
> >> 
> >> I was hoping that the folks on cloudstack-marketing (Giles / Joe /
> >> others) would step up to do the draft first, and then work with you 
> >> to ensure that it's appropriate.  We're a pretty large community, and 
> >> it's always a good sign when a community can self-organize around work like this.
> >> 
> >>> 
> >>> Thanks in advance for your help & enthusiasm. I look forward to 
> >>> working
> >> with you!
> >>> 
> >>> Chat soon,
> >>> Sally
> >> 
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> > 


Best,

jzb
-- 
Joe Brockmeier
jzb@zonker.net
Twitter: @jzb
http://www.dissociatedpress.net/