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From Mark Hinkle <>
Subject Re: CloudStack Laynard Sponsorship at ChefConf#13
Date Fri, 08 Mar 2013 01:05:50 GMT
Reposting due to formatting problems with last reply..sorry for the inconvenience.  Update
is bottom-posted. 

On Feb 27, 2013, at 10:17 AM, Chip Childers <> wrote:

> On Tue, Feb 26, 2013 at 06:25:20PM -0500, Mark Hinkle wrote:
>> On 2/26/13 1:16 PM, "Chip Childers" <> wrote:
>>> On Tue, Feb 26, 2013 at 04:04:34PM -0500, Chip Childers wrote:
>>>> On Tue, Feb 26, 2013 at 02:39:53PM -0500, Mark Hinkle wrote:
>>>>> I have the Lanyard sponsorship for #ChefConf this year on April
>>>> 24-26:
>>>>> I was planning on donating the sponsorship to Apache CloudStack to
>>>> help raise the project profile I know we have quite a few Chef users too.
>>>>> Basically we get the CloudStack logo on the lanyards and a 50 word
>>>> blurb for the ChefConf#13 website.
>>>>> Any thought? Mark
>>>> Hi Mark,
>>>> Thanks for bringing this to the list.  David recently posted a Draft
>>>> brand management guideline document [1], which I think we should use in
>>>> responding to this request (helping determine if it's reasonable and
>>>> useful for the project with a real-live test case).
>>>> I believe the relevant section is:
>>>>  Sponsoring Events:
>>>>    Sponsoring events can provide good visibility for the project,
>>>> however it frequently
>>>>    requires funds that the project does not have access to. Many
>>>> outside organizations
>>>>    wish to provide this type of visibility.
>>>>    In addition to gaining the approval of ConCom the following is
>>>> required:
>>>>    * Sponsorship discussed and approved on the cloudstack-marketing
>>>> list. Approval is given by the (P)PMC.
>>>>    * Sponsorship must be provided with no additional affiliation - and
>>>> only project provided marks used.
>>>>    * At least one committer must be planning to represent the project.
>>>> So given those draft requirements, obviously this is the first one
>>>> (although we'll 
>>>> need to approve after discussion).  Can you comment on the affiliation
>>>> question?  And
>>>> is a committer going to be present?
>>>> Thanks for working with us on this, as we are trying to get a handle on
>>>> our project's
>>>> brand management responsibilities.
>>>> -chip
>>>> [1] 
>>>> es+(DRAFT)
>>> I also realized that you mentioned the lanyard itself!  That triggers
>>> another relevant section:
>>> Non-software goods
>>>   * Without explicit written permission, goods bearing any of the
>>>   CloudStack marks may not be sold.
>>>   * Designs for non-software goods require both PMC approval and
>>>   approval from trademarks@.
>>> Since this is a give-a-way, obviously it's not a for-sale item.
>>> However, we're asking to approve the design (and trademarks@ would need
>>> to be involved as well).
>>> Thanks!
>>> -chip
>> So this is a donation with no affiliation. All the donations I make are
>> all for the sole purpose of promoting Apache CloudStack no other
>> organization or strings attached. At each event I donate we'll have at
>> least one committer (usually David Nalley or Joe Brockmeir). I also have
>> reached out to some (non-Citrix) committers and offered to cover travel to
>> make sure we are in compliance.
> Ack - thanks.
>> On the trademarks I just attended Shane's trademark talk at ApacheCon and
>> the procedure as Shane C. explained it to me is:
>> - Discussion here
>> - Approval by PPMC (David tells me it has to be explicit not lazy
>> consensus)
> Just to be specific, I think you covered the first concern (which is
> affiliation and a committer being present), but how about the physical
> lanyard?  We'd need to see what that will be, or what logo you would
> use.
> I'm currently reserving judgement on "approval" until we see that
> design (which I'm sure will be fine!, we're just trying to be complete
> about things).
> Also, please note that we are going to start adding a (R) to the CS
> logos going forward, so we'll probably want to ensure that any imagery
> that you use has that included.
>> - Proposal to ConCom and then they'll kick it to Trademarks.
>> I was planning on getting permission all the way though and cc'ing
>> trademarks just for good measure.
> Please keep cloudstack-marketing@i.a.o CC'ed during those approvals, so
> that we are aware of the status.
>> Also I had sent around a request for permission for the same kind of
>> sponsorship for Devops Days in Austin
>> And you guys gave permission there but I need to run that by ConCom too.
>> Technically you are right, though it has to go to trademarks but from what
>> Shane and Nick indicated Concom will route as appropriate until after
>> CloudStack graduates then we need to go right to trademarks once we are
>> done incubating.   
> Great - glad that process got clarified.  Thanks.
>> Regards, Mark 

The design is simply the logo from the Apache CloudStack website. if they can do multi-color
they would match the colors and if unicolor it would be white.

However CloudStack is a word mark. The CloudStack logo is not a registered trademark, so if
you want to add the R you can because of the word mark but you would need to trademark the
actual logo to include a circle R. IANAL I just play one on the Internet.

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