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From Mark Hinkle <>
Subject Re: CloudStack Laynard Sponsorship at ChefConf#13
Date Fri, 08 Mar 2013 00:07:59 GMT

On Feb 27, 2013, at 10:17 AM, Chip Childers <<>>

On Tue, Feb 26, 2013 at 06:25:20PM -0500, Mark Hinkle wrote:

On 2/26/13 1:16 PM, "Chip Childers" <<>>

On Tue, Feb 26, 2013 at 04:04:34PM -0500, Chip Childers wrote:
On Tue, Feb 26, 2013 at 02:39:53PM -0500, Mark Hinkle wrote:
I have the Lanyard sponsorship for #ChefConf this year on April
I was planning on donating the sponsorship to Apache CloudStack to
help raise the project profile I know we have quite a few Chef users too.
Basically we get the CloudStack logo on the lanyards and a 50 word
blurb for the ChefConf#13 website.

Any thought? Mark

Hi Mark,

Thanks for bringing this to the list.  David recently posted a Draft
brand management guideline document [1], which I think we should use in
responding to this request (helping determine if it's reasonable and
useful for the project with a real-live test case).

I believe the relevant section is:

 Sponsoring Events:

   Sponsoring events can provide good visibility for the project,
however it frequently
   requires funds that the project does not have access to. Many
outside organizations
   wish to provide this type of visibility.

   In addition to gaining the approval of ConCom the following is
   * Sponsorship discussed and approved on the cloudstack-marketing
list. Approval is given by the (P)PMC.
   * Sponsorship must be provided with no additional affiliation - and
only project provided marks used.
   * At least one committer must be planning to represent the project.

So given those draft requirements, obviously this is the first one
(although we'll
need to approve after discussion).  Can you comment on the affiliation
question?  And
is a committer going to be present?

Thanks for working with us on this, as we are trying to get a handle on
our project's
brand management responsibilities.



I also realized that you mentioned the lanyard itself!  That triggers
another relevant section:

Non-software goods

  * Without explicit written permission, goods bearing any of the
  CloudStack marks may not be sold.

  * Designs for non-software goods require both PMC approval and
  approval from trademarks@.

Since this is a give-a-way, obviously it's not a for-sale item.
However, we're asking to approve the design (and trademarks@ would need
to be involved as well).



So this is a donation with no affiliation. All the donations I make are
all for the sole purpose of promoting Apache CloudStack no other
organization or strings attached. At each event I donate we'll have at
least one committer (usually David Nalley or Joe Brockmeir). I also have
reached out to some (non-Citrix) committers and offered to cover travel to
make sure we are in compliance.

Ack - thanks.

On the trademarks I just attended Shane's trademark talk at ApacheCon and
the procedure as Shane C. explained it to me is:

- Discussion here
- Approval by PPMC (David tells me it has to be explicit not lazy

Just to be specific, I think you covered the first concern (which is
affiliation and a committer being present), but how about the physical
lanyard?  We'd need to see what that will be, or what logo you would

I'm currently reserving judgement on "approval" until we see that
design (which I'm sure will be fine!, we're just trying to be complete
about things).

Also, please note that we are going to start adding a (R) to the CS
logos going forward, so we'll probably want to ensure that any imagery
that you use has that included.

- Proposal to ConCom and then they'll kick it to Trademarks.

I was planning on getting permission all the way though and cc'ing
trademarks just for good measure.

Please keep cloudstack-marketing@i.a.o<mailto:cloudstack-marketing@i.a.o> CC'ed during
those approvals, so
that we are aware of the status.

Also I had sent around a request for permission for the same kind of
sponsorship for Devops Days in Austin

And you guys gave permission there but I need to run that by ConCom too.
Technically you are right, though it has to go to trademarks but from what
Shane and Nick indicated Concom will route as appropriate until after
CloudStack graduates then we need to go right to trademarks once we are
done incubating.

Great - glad that process got clarified.  Thanks.

Regards, Mark

The design is simply the logo from the Apache CloudStack website. if they can do multi-color
they would match the colors and if unicolor it would be white.

However CloudStack is a word mark. The CloudStack logo is not a registered trademark, so if
you want to add the R you can because of the word mark but you would need to trademark the
actual logo to include a circle R. IANAL I just play one on the Internet.


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