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From: "Musayev, Ilya" <imusayev@webmd.net>
To: "cloudstack-marketing@incubator.apache.org"
	<cloudstack-marketing@incubator.apache.org>
Subject: RE: Cloudstack marketing
Thread-Topic: Cloudstack marketing
Thread-Index: Ac4KmXuSlBuOeRI4TfmE64BuH/ivwAAA9pwAAAxEKrc=
Date: Thu, 14 Feb 2013 16:14:47 +0000
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Reply-To: "Musayev, Ilya" <imusayev@webmd.net>
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I would love to take the credit for getting this going but in reality it is=
 Joe, David and many other folks who voiced themselves on getting this star=
ted - I may have been a little more annoying than the rest.

Here is the next steps I propose we take, feel free to adjust and alter as =
necessary. This is something similar to Agile process.

Lets come with ideas and rough outline on how to accomplish it
Post ideas on wiki for early review preferably a day before the meeting day

On the meeting we:
Classify the ideas by how much effort it takes (short or long term)
Gage the result/impact we may get by accomplishing idea X and assigning a w=
eight value and impact score from scale of 1-10


Further we break them into sprint cycles

Sprint 1
Pick the fast achievable high impact ideas with least effort first - expand=
 on it
Break them down into smaller tasks
Deligate the tasks amongst volunteers with due date
Each idea is going to have a lead/project manager
Lead is going to follow up with assignees and update the group on progress =
(we should probably use JIRA or another project management tool similar to =
basecamp - I can provide access)
In this sprint, if possible - accomplish least effort high impact ideas fir=
st

Sprint 2
We focus high effort high impact
Follow the same process as in Sprint 1

So on and so forth...

This is the format I propose and feel free to comment and alter as needed o=
r replace it altogether for a better one.

Lets have at least a draft of the format we will use and maybe some ideas t=
o discuss on our first meeting.

Thank you for joing this group and working together

Regards
Ilya

Radhika Puthiyetath <radhika.puthiyetath@citrix.com> wrote:
A superb initiative Ilya.

>From my limited knowledge and observation, I felt, we should start from the=
 grassroots level. Form groups, be visible as an active community across th=
e media.

Popularity increases when people start noticing and discussing the initiati=
ves done by the community: Let's have more n more informal learning session=
s across the cities as part of this campaign.  Let's go to colleges, form s=
tudent communities, and spread the good word.

When we talk relentlessly about CloudStack, people will start observing wha=
t we do other than talking,  and then they definitely discuss what we have =
done, and what we have been doing :):):)

-Radhika


From: Giles Sirett [mailto:giles.sirett@shapeblue.com]
Sent: Thursday, February 14, 2013 3:50 PM
To: cloudstack-marketing@incubator.apache.org<mailto:cloudstack-marketing@i=
ncubator.apache.org>
Subject: Cloudstack marketing

Hi marketing folks

First of all, Ilya, I think this is a fantastic initiative.  Cloudstack is =
great technology, its main weakness to date has been poor perception in the=
 market: as a second rate player to Openstack.

The main issue I see is that Rackspace, et al *openly* back Openstack where=
as Citrix back CS from a distance (I wont criticise Citrix for this, they h=
ave been great in their donation and MASSIVE contribution to date) . Theref=
ore, we don't have a big name vendor assocated with the project

At ShapeBlue, we have done a lot over the last year to help *try* and chang=
e that perception, but theres still lots more to do.

I'm about to go on vacation for a week, so haven't really got time to start=
 to work up ideas and tell you how I (we) can contribute to this effort, bu=
t we certainly will.

Kind Regards
Giles


Giles Sirett
CEO  & Managing Consultant (UK)


D: +44 20 3603 0541 | S: +44 20 3603 0540 | M: +44 796 111 2055

giles.sirett@shapeblue.com<mailto:giles.sirett@shapeblue.com> | www.shapebl=
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ShapeBlue Ltd, 53 Chandos Place, Covent Garden, London, WC2N 4HS, UK

ShapeBlue provides a range of strategic and technical consulting and implem=
entation services to help IT Service Providers and Enterprises to build a t=
rue IaaS compute cloud. ShapeBlue's expertise, combined with CloudStack tec=
hnology, allows IT Service Providers and Enterprises to deliver true, utili=
ty based, IaaS to the customer or end-user.
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