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From: David Nalley <david@gnsa.us>
Date: Wed, 27 Feb 2013 14:24:10 -0500
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Subject: Re: [DISCUSS] Draft trademark guidelines
To: cloudstack-dev@incubator.apache.org
Cc: cloudstack-marketing@incubator.apache.org
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On Wed, Feb 27, 2013 at 2:10 PM, Joe Brockmeier <jzb@zonker.net> wrote:
> On Tue, Feb 26, 2013, at 02:34 PM, David Nalley wrote:
>> Hi folks,
>>
>> Sorry for spamming two lists.
>>
>> We've been drafting some guidelines and had them reviewed by
>> trademarks@ - and wanted to get them out in public for comment and
>> discussion.
>>
>> Draft is here:
>> https://cwiki.apache.org/confluence/display/CLOUDSTACK/Trademark+Guidelines+(DRAFT)
>
> So, we're currently missing any guidance on brand usage, not modifying
> the logo, etc.


Yes - I want this - patches welcome.

>
> I've added a bit under the domains section, as I'm generally not a fan
> of sending people scouring multiple docs for a simple answer. (Which is,
> generally in this case, "no".)
>
> Under non-software goods:
>
> "Without explicit written permission, goods bearing any of the
> CloudStack marks may not be sold."
>
> Are we explicitly allowing people to manufacture CloudStack-branded swag
> to give away? What about co-mingling CloudStack with other marks, etc.?
> (e.g., a design that mingles the CloudStack mark with a company logo
> which might infer some kind of association between CloudStack and that
> company?)
>

So we aren't explicitly allowing anything. Everything requires
EXPLICIT permission from both the (P)PMC and Trademarks@.
I was trying to provide a framework for every eventuality - especially
since in the end they need two levels of permission. Besides I could
see $SDN/Storage/Hypervisor company wanting to tout their CloudStack
goodness in a way that doesn't suggest ownership or control.


> I'd like change the current language to:
>
> "Merchandise bearing the CloudStack marks must be explicitly approved in
> writing if it is to be sold or given away for promotional purposes. A
> design must only be approved one time - it is not necessary to seek
> approval to reprint/recreate new merchandise with a design that has been
> approved, so long as the permission has not been revoked."
>
> Suggestions to this language welcome, but what I want to prevent is use
> of CloudStack with third party logos where a company/organization is
> promoting some proprietary product by giving away - but not selling -
> merchandise.
>


I like the one time approval.

> I don't want us to have unreasonable burdens, such as having to seek
> approval every time a company reprints an approved design, or makes a
> very minimal change to the design, such as printing a CloudStack jersey
> with the names of contributors or something - where technically adding a
> different name would be a "change" to the design.
>
> We should also consider having approved designs that anyone could use to
> print t-shirts or similar without having to seek approval so long as the
> design is used as-is. Do we care if someone starts up a side business
> selling CloudStack shirts?
>

Ohhhh startup idea :) CloudShirts - wear your cloud.