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From Sally Khudairi>
Subject Re: [draft for review] -4.9 -press release
Date Wed, 17 Aug 2016 16:15:04 GMT
Thank you, Giles.
Also, re: "v4.9" vs. "4.9", the ASF House Style is to write it as "v4.9" in the heading of
a press release and refer to it as "4.9" elsewhere.
This is similar to our need to reference "CloudStack" as its full name, "Apache CloudStack"
in its initial mention (press release, Website, etc.). This is a Trademarks/Brand Management
thing, but still relevant.
To that end, I will be going through the final draft of the press release and ensuring that
we're in synch with respect to House Style, trademarks notice, etc., before going live.
Of course, any proposed editorial changes will be forwarded to you before anything happens
on that front.
As always, feel free to let me know if you need anything!
Kind thanks,Sally = = = = =  vox +1 617 921 8656gvox +1 646 598 4616skype sallykhudairi

      From: Giles Sirett <>
 To: Sally Khudairi <>; "" <>;
"" <> 
 Sent: Wednesday, August 17, 2016 12:10 PM
 Subject: RE: [draft for review] -4.9 -press release
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div.yiv4977100104WordSection1 {}#yiv4977100104 Sally All noted. I’m asking some folks for
a quote – will come back to you    Kind Regards Giles
    From: Sally Khudairi []
Sent: 17 August 2016 17:07
To:; Giles Sirett <>;;
Sally Khudairi <>
Subject: Re: [draft for review] -4.9 -press release    Hello again, everyone --I want to
reiterate that it would be a very good idea for us (= the Project) to solicit at few testimonials
from the Apache CloudStack user community.    One thing that we tout is that CloudStack "just
works". It would be unusual for us to make a formal announcement regarding a major release
and not have any testimonials.    As the ASF's VP Marketing & Publicity, I can attest
that we have only had one such announcement, which was received by the media/analyst community
with curiosity (to put it politely) ... "why won't anyone own up to using your product?" is
not something I'd like us to have to deal with, particularly as that's not the case.    To
that end, I will be happy to help work with you on this front, and strongly recommend that
we consider holding off on issuing the press release until we have secured some user quotes.
   Should we choose to do this, and if we can secure the quotes by Sunday evening, I can
issue the announcement as early as 4AM ET on Monday 22 August. Yes, I'll be sleepy, but it's
worth it <g>    Thoughts?    Warmly,
Sally   = = = = =  vox +1 617 921 8656 gvox +1 646 598 4616 skype sallykhudairi    From:
Sally Khudairi <>
To: Giles Sirett <>; "" <>;
"" <>
Sent: Wednesday, August 17, 2016 10:32 AM
Subject: Re: [draft for review] -4.9 -press release    Thanks, Giles.    OK. Normally, we
don't cross-collaborate on marketing/PR issues with public lists, but we can't unstrike the
bell at this point.    I'll await your clearance.    -Sally   = = = = =  vox +1 617 921
8656 gvox +1 646 598 4616 skype sallykhudairi    From: Giles Sirett <>
To: "" <>; ""
Cc: Sally Khudairi <>
Sent: Wednesday, August 17, 2016 9:11 AM
Subject: RE: [draft for review] -4.9 -press release    Sally   I’m cross posting this
to dev@ - we’ve not had much input on marketing@, so I’d like some other eyeballs on this
if we’re going to turn it around today   I agree, we need to get this finalised ASAP  
My view would be to roll with the PR immediately. I know Thurs/Fri aren’t great but we’ve
already actually announced this so run the risk of the PR being 10 days after the event  
  Don’t think we’ll have time to get testimonials – unless somebody wants to jump in
here quickly   I’ve drafted a quote for Will  below. I’ve also taken Madan’s feedback
and changed the order of the feature list Will – please  chime in if you want something
different in the quote, what I’ve written is pretty bland Is Will unable to confirm, you
can attribute it to me as PMC member  as an alternative         Kind Regards Giles
      From: Sally Khudairi [] 
Sent: 17 August 2016 13:50
To: Giles Sirett <>;
Subject: Re: [draft for review] -4.9 -press release   Thanks so much, Giles. This is a great
draft. Glad to see that the template is still useful :-)   Do let me know when the copy is
locked in. I'll need the final draft by 6PM ET prior to the day we'll be issuing the announcement
over the wire.   Seeing that we're at the end of the "ideal" release timeframe (Thursdays
and Fridays aren't best for global media visibility), were you wanting to go announce on Monday
or whenever you're ready?   Also, if we could please include at least a quote from the PMC
Chair, that would be ideal.    Are there any user testimonials you'd like to include? If
so, those will need to be secured.   Thanking you in advance, Sally   = = = = =  vox +1
617 921 8656 gvox +1 646 598 4616 skype sallykhudairi   From: Giles Sirett <>
To: "" <>
Cc: Sally Khudairi <>
Sent: Wednesday, August 17, 2016 6:15 AM
Subject: [draft for review] -4.9 -press release   All I’ve drafted the following for the
4.9 press release. Please chime in with comments/changes/etc (bearing in mind, that we really
need to get a release out ASAP as its been already 5 days since the [announce] was sent)  
Despite the scale of this release , there are not many super-exciting/headline-grabbing new
features so I’ve cherry picked these for the Press release:   - Enhancements to Cloudstack
networking model including deeper integration with Nuage VSP SDN -Out of band power management
of hosts through IPMI,iLO,DRAC -User defined security roles -Over 180 minor enhancements and
issues fixed   Happy if somebody else can help find some other headline features from the
release notes (BTW – the 180 came from the complete list of issues fixed)     ##starts##
  [APACHE CLOUDSTACK LOGO]   Announcing Apache™ CloudStack™ v4.9   Mature, easy-to-deploy
Open Source Cloud computing software continues to meet the demands of the worlds largest cloud
providers.   [DATELINE] —[date]—The Apache CloudStack project today announced the immediate
availability of Apache CloudStack v4.9, the latest version of the turnkey Open Source cloud
computing software platform used for creating private-, public-, and hybrid cloud environments.
  Apache CloudStack clouds enable billions of dollars' worth of business transactions annually
across their clouds, and its maturity, stability and ease of deployment has led it to has
become the Open Source platform for many service providers to set up on-demand, elastic public
cloud computing services, as well as enterprises and others to set up a private or hybrid
cloud for use by their own employees.   CloudStack includes an intuitive user interface and
rich APIs for managing the compute, networking, software, and storage infrastructure resources.
It supports a broad range of integration points for both traditional and cloud-native workloads.
  CloudStack v4.9 reflects dozens of new features and improvements, including:   -Out of
band power management of hosts through IPMI,iLO,DRAC - Enhancements to Cloudstack networking
model including deeper integration with Nuage VSP SDN -User defined security roles -Over 180
minor enhancements and issues fixed   A complete overview of all new enhancements can be
found in the project release notes at
  CloudStack has been used by thousands of organizations worldwide and is in use/production
at Alcatel-Lucent, Autodesk, BT Cloud, China Telecom, DataPipe, Exoscale,, GreenQloud,
Hokkaido University, IDC Frontier, Ikoula, Interoute, KDDI, KT/Korea Telecom, LeaseWeb, NTT,
Orange, PCextreme, Schuberg Philis, Shopzilla, Slovak Telekom, Tata, Trader Media Group, TomTom,
University of Melbourne, University of Sao Paolo, Verizon and WebMD  among many others. A
list of known users of the software can be found at
  Will Stevens, VP of Apache Cloudstack commented on the release: “we’re delighted to
be releasing 4.9 of Apache CloudStack. This version brings many new exciting features, with
the continued emphasis on making Apache Cloudstack the easiest to deploy  and most reliable
platform for running IaaS environments. The release is the culmination of many months of hard
work by our broad developer community.”   Availability CloudStack v4.9 is available immediately
as a free download from Apache CloudStack software
is released under the Apache License v2.0.   Governance and Oversight Apache CloudStack is
overseen by a self-selected team of active contributors to the project. A Project Management
Committee (PMC) guides the Project's day-to-day operations, including community development
and product releases.   Get Involved! Apache CloudStack welcomes contribution and community
participation through mailing lists as well as attending face-to-face MeetUps, developer trainings,
and user events.     About Apache CloudStack Apache CloudStack is a mature, turnkey integrated
Infrastructure-as-a-Service (IaaS) Open Source software platform that allows users to build
feature-rich public and private cloud environments. Hailed by Gartner Group as "a solid product",
CloudStack includes an intuitive user interface and rich APIs for managing the compute, networking,
software, and storage infrastructure resources. CloudStack entered the Apache Incubator in
April 2012 and became an Apache Top-level Project in March 2013. For downloads, documentation,
and ways to become involved with Apache CloudStack, visit and
  ##ends##     Kind Regards Giles

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