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From "Frank Cohen" <>
Subject [ann] Cohen at SDForum Tuesday 6:30 pm
Date Mon, 24 May 2004 23:51:00 GMT
I'm giving a presentation to the Software Development Forum,
(, tomorrow evening on testing Web Services for
scalability. The talk will cover scalability in Service Oriented
Architecture systems. If the topic interests you then please attend the
event in Mountain View, California.



The Web Service Divide: RPC versus Message-centric Service Oriented
Architecture Presented by Frank Cohen, Founder of PushToTest

Date of Event : Tuesday, May 25 2004,  7:00 PM
Registration Time : 6:30 PM 
Location : Microsoft Main Campus, Mountain View 

Frank will talk about his experience helping General Motors to
understand the scalability and throughput of Message-centric Service
Oriented Architecture (SOA.) Frank will highlight a huge and impending
industry-wide problem with Web Services. General Motors chose SOA to
build its next generation information systems using Web Services and
ebXML technology. Service consumers and service providers will exchange
Unified Business Language (UBL) Business Object Documents (BODs) to do
things like get a purchase order and acknowledge an order. Web Service
technology currently offered by BEA, Sun, and IBM is optimized for small
remote procedure calls (RPC) and does not scale to handle large SOAP
messages needed by BOD-based ebXML applications. Frank will describe the
problem and present a solution.

About the Presenter

Frank Cohen

Frank Cohen is the "go to" guy when enterprises need to test and solve
problems in complex interoperating information systems, especially
Service Architectures and Web Services. Frank is CEO of PushToTest, a
test automation solutions business and author of several books on
testing information systems. For the past 20 years he lead some of the
software industry's most successful products, including Norton Utilities
for the Macintosh, Stacker, and SoftWindows. He began by writing
operating systems for microcomputers, helping establish video games as
an industry, helping establish the Norton Utilities franchise, leading
Apple's efforts into middleware and Internet technologies, and most
recently serving as principal architect for the Sun Community Server, (OTC: IINC), and He serves as an active member
and past board member of the Software Developers Forum, the leading
computer software industry association in the Silicon Valley of

Event Logistics


Microsoft Main Campus
1065 La Avenida, Bldg. 1
Mountain View, CA
For directions see:


6:30-7:00pm registration/networking/refreshments/pizza
7:00-9:00pm presentations and discussion


$15 at the door for non-SDForum members
No charge for SDForum members
Please call 408.494.8378 for student memberships
No registration required

More on the Web Services SIG see:


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