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From Sumit Maheshwari <sumeet.ma...@gmail.com>
Subject Re: [DISCUSS] Tweaks to the Airflow logo
Date Fri, 16 Aug 2019 07:35:54 GMT
Loved the new pinwheel logo. Thanks, Chris and Daniel.

On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <milton0825@gmail.com> wrote:

> Thanks Chris for the new Airflow logo.
>
> Personally I like the new pinwheel design better. Its fins are more
> natural as they seem be made by folding four Isosceles right triangle
> papers, which is natural and symmetric. On the other hand, the fins of the
> shuriken one is too narrow and sharp, which seems to be made using some
> non-symmetric triangle.
>
> [image: Untitled Diagram.png]
>
> On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <chris@astronomer.io>
> wrote:
>
>> Hey all, I'm the designer of the new logo that kicked off this thread. I
>> will now and forever consider it the "shuriken" logo (I did not even know
>> that word before this thread, so thank you). Based on the feedback I went
>> back to the drawing board and came up with another version that is closer
>> to the original pinwheel design, similar to the alternates that Daniel drew
>> up.
>>
>> You can see it along with a slightly modified version of the shuriken
>> logo (I made the colors more bold and vibrant and rounded the edges a bit
>> to soften it up): https://imgur.com/Sclh5pZ
>>
>> I also dropped the logos into a screenshot to see it in context, and also
>> included Daniel's alternate logo: https://imgur.com/PaJYxsM
>>
>> A few notes about the design:
>>
>> Simplifying the original logo was my main objective, especially the
>> "flaps" on each fin of the pinwheel. The darker-colored flap on each fin of
>> the shuriken logo was intended to represent the flap itself, not a shadow.
>> At first, like some of you, I felt this was odd since the flap would
>> typically not be darker in color. However, it was more important to me that
>> I use a lighter color for the larger part of the find ("behind" the flap) —
>> I did not want to make the fin too dark as it would make the logo much
>> darker at a smaller size. Eventually, the dark flap grew on me and I still
>> prefer it because it allows the overall fin to be lighter and more vibrant
>> in color.
>>
>> For the new pinwheel design I decided to swap the colors so the flap is
>> lighter in color, which does give it a stronger sense of depth.
>>
>> Speaking of colors, this is what I spent the majority of my time on.
>> Color is one of the most powerful tools a designer has to work with and I
>> went through many iterations of each color to make sure they worked well
>> each other, testing them on both light and dark backgrounds, which always
>> make colors look surprisingly different. The versions were heavily tested
>> on both light and dark backgrounds. I wanted to make the logo's colors
>> bold, vibrant, and modern so it can sit comfortably next to logos like
>> Google, Airbnb, and other modern logos that also use vibrant color
>> palettes.
>>
>> I tend to avoid using gradients or shadows in logos or small icons,
>> though there are exceptions (I did use a gradient for the red-gold swoosh
>> on Astronomer's icon, which can be seen at
>> https://twitter.com/astronomerio?lang=en). Generally, it's better to
>> keep things flat and simple because flat and simple always reads better at
>> small sizes. This icon is rather complex so avoiding gradients and shadows
>> was a must.
>>
>> Finally, while I didn't originally eliminate the center dot as I was
>> working on what would come to be known as the shuriken logo, our CTO at
>> Astronomer suggested doing so and it stuck. Removing the dot gave the logo
>> a cleaner, more unified look. The dot tends to draw attention to itself.
>>
>> The pinwheel design does hearken back to the original and certainly reads
>> better as an actual pinwheel. However, I still prefer the shuriken logo.
>> While it deviates from the original pinwheel design, especially the removal
>> of the black dot, I think it breathes some new life into the logo and takes
>> it in a new direction that feels modern and bold. —Chris
>>
>>
>>
>> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy
>> <aizhamal@google.com.INVALID> wrote:
>> > Hey Daniel,
>> >
>> > Thank you so much for alternate logos!
>> >
>> > @everyone please take a look at the link provided by Daniel.
>> > I really like the last option, which is Alternate 2. Maybe we could
>> really
>> > consider a middle point b/w old and new ones?
>> >
>> > Thanks,
>> > Aizhamal
>> >
>> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <humbedooh@apache.org>
>> wrote:
>> >
>> > > Hi James,
>> > > I don't mean to butt in much here, but as the general "guy who fixes
>> > > various logos around here" (I re-did the current airflow logo as the
>> other
>> > > version had bad color tearing and splotches of...I dunno what), what
>> about
>> > > perhaps taking the best of both worlds and compromising? Using the
>> more
>> > > simple design of the suggested logo in this thread, but making it more
>> > > realistic, adding the 'button' back in, adding a bit of thickness to
>> the
>> > > wings.
>> > >
>> > > I made a quick mock-up of the current, proposed, and an example
>> compromise
>> > > version at: https://imgur.com/a/G0Bpcky
>> > >
>> > > It features:
>> > > - the current logo
>> > > - the proposed logo
>> > > - an alternate compromise example
>> > >
>> > > I have little to no skin in this game, but I figure if the logo is
>> getting
>> > > an overhaul, it shouldn't just be a dichotomy between old and new :)
>> I have
>> > > them all as SVG, so adjustments can always be made.
>> > >
>> > > With regards,
>> > > Daniel (who is not on this list, so please cc if you need my
>> attention)
>> > >
>> > >
>> > > On 2019/08/13 12:37:32, James Meickle <jmeickle@quantopian.com
>> .INVALID>
>> > > wrote:
>> > > > I'm gonna have to voice my discontent on this one. The previous
>> logo was
>> > > > designed to look like a physical pinwheel, with shading and
>> gradients to
>> > > > add depth. That makes it hard to reproduce, so of course it's worth
>> > > > considering a flatter replacement.
>> > > >
>> > > > This simplification keeps the same overall shape but elongates the
>> > > points,
>> > > > drops the gradient, and reduces the region of overlap. Overall this
>> means
>> > > > there's larger contiguous regions of color, and they're skinnier.
>> > > Combined
>> > > > with the shading moved to a location where it wouldn't be on the
>> physical
>> > > > object, it winds up looking like four chef's knives rather than four
>> > > points
>> > > > of a pinwheel. Removing the central "dot" also replicates this
>> uninviting
>> > > > spikiness in the interior, where the regions of shading look like
>> they're
>> > > > jabbing at each other rather than meeting smoothly.
>> > > >
>> > > > So... redesign sure, but please not this one?
>> > > >
>> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil Breguła <
>> kamil.bregula@polidea.com
>> > > >
>> > > > wrote:
>> > > >
>> > > > > I also planned modernization of the logo as part of the website
>> > > > > creation. The creation of the website is also to include:
>> > > > > > Brand book with updated logo (including logo safe space,
>> colors, how
>> > > not
>> > > > > to use the logo and black&white version)
>> > > > >
>> > > > > In the near future I will try to provide more information.
>> > > > >
>> > > > > On Tue, Aug 13, 2019 at 1:08 PM Driesprong, Fokko
>> <fokko@driesprong.frl
>> > > >
>> > > > > wrote:
>> > > > > >
>> > > > > > Great work Chris, love the clean design.
>> > > > > >
>> > > > > > Cheers, Fokko
>> > > > > >
>> > > > > > Op di 13 aug. 2019 om 13:06 schreef Kaxil Naik <
>> kaxilnaik@gmail.com
>> > > >:
>> > > > > >
>> > > > > > > Love the new one. Nice work Chris.
>> > > > > > >
>> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas Harenslak <
>> > > > > > > basharenslak@godatadriven.com> wrote:
>> > > > > > >
>> > > > > > > > I like it! Looks modern and finally that annoying
stain is
>> gone.
>> > > > > > > >
>> > > > > > > > Bas
>> > > > > > > >
>> > > > > > > > On 2019/08/13 10:28:48, Ash Berlin-Taylor <a...@apache.org>
>> > > wrote:
>> > > > > > > > > Hi everyone,>
>> > > > > > > > >
>> > > > > > > > > Here at Astronomer we've just had our Lead
Designer, Chris
>> > > > > Hendrixson,
>> > > > > > > > join us recently and he's proposed a few subtle
tweaks to
>> the
>> > > Airflow
>> > > > > > > logo
>> > > > > > > > that I think keep it still recognisably the same
logo, but
>> just
>> > > a bit
>> > > > > > > more
>> > > > > > > > refined.>
>> > > > > > > > >
>> > > > > > > > > In his words:>
>> > > > > > > > >
>> > > > > > > > > > The new Airflow icon was designed by
me, Chris
>> Hendrixson.
>> > > I’m
>> > > > > the
>> > > > > > > > Lead Designer at Astronomer. I’ve been designing
logos and
>> > > > > interfaces and
>> > > > > > > > many other things for over a decade. This rebrand
is free,
>> of
>> > > > > course. I’m
>> > > > > > > > excited about contributing to the open source
community.>
>> > > > > > > > >
>> > > > > > > > > I don't think the mailing list allows attachments,
so you
>> can
>> > > view
>> > > > > it
>> > > > > > > on
>> > > > > > > > the wiki <
>> > > > > > > >
>> > > > > > >
>> > > > >
>> > >
>> https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign
>> > > > > > > >
>> > > > > > > > >
>> > > > > > > > >
>> > > > > > > > > What do people think of this?>
>> > > > > > > > >
>> > > > > > > > > -ash>
>> > > > > > > > >
>> > > > > > > >
>> > > > > > > >
>> > > > > > > >
>> > > > > > >
>> > > > > > > --
>> > > > > > > *Kaxil Naik*
>> > > > > > > *Big Data Consultant | DevOps Data Engineer*
>> > > > > > > *Certified *Google Cloud Data Engineer | *Certified*
Apache
>> Spark &
>> > > > > Neo4j
>> > > > > > > Developer
>> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil
>> > > > > > >
>> > > > >
>> > > >
>> > >
>> >
>>
>
>
> --
>
> Chao-Han Tsai
>
>

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