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From Alex Guziel <alex.guz...@airbnb.com.INVALID>
Subject Re: [DISCUSS] Tweaks to the Airflow logo
Date Tue, 20 Aug 2019 23:07:38 GMT
Latest one looks great.

On Tue, Aug 20, 2019 at 11:22 AM Aizhamal Nurmamat kyzy
<aizhamal@google.com.invalid> wrote:

> Great job Chris! Love it :) Thank you for your patience and such a big
> contribution!
>
> On Tue, Aug 20, 2019 at 10:45 AM Jarek Potiuk <Jarek.Potiuk@polidea.com>
> wrote:
>
> > All for it :)
> >
> > On Tue, Aug 20, 2019 at 1:08 PM Kaxil Naik <kaxilnaik@gmail.com> wrote:
> >
> > > Time for an official VOTE?
> > >
> > > On Tue, Aug 20, 2019 at 6:06 PM Jarek Potiuk <Jarek.Potiuk@polidea.com
> >
> > > wrote:
> > >
> > > > <3 for smaller, dark gray dot. It's close to perfection now :)
> > > >
> > > > J.
> > > >
> > > > On Tue, Aug 20, 2019 at 1:02 PM Karolina Rosół <
> > > karolina.rosol@polidea.com
> > > > >
> > > > wrote:
> > > >
> > > > > You bought me with the latest proposal. Looks perfect now! Great
> job
> > > > Chris!
> > > > > <3 Also dark grey instead of black for the dot was a good idea.
> First
> > > > thing
> > > > > I see is the pinwheel not the dot as someone previously mentioned.
> > > > >
> > > > > Karolina Rosół
> > > > > Polidea <https://www.polidea.com/> | Project Manager
> > > > >
> > > > > Check out our projects! <https://www.polidea.com/our-work>
> > > > > [image: Polidea] <https://www.polidea.com/>
> > > > > [image: Github] <https://github.com/Polidea> [image: Facebook]
> > > > > <https://www.facebook.com/Polidea.Software> [image: Twitter]
> > > > > <https://twitter.com/polidea> [image: Linkedin]
> > > > > <https://www.linkedin.com/company/polidea> [image: Instagram]
> > > > > <https://instagram.com/polidea> [image: Behance]
> > > > > <https://www.behance.net/polidea> [image: dribbble]
> > > > > <https://dribbble.com/polideadesign>
> > > > >
> > > > >
> > > > > On Tue, Aug 20, 2019 at 6:11 PM James Meickle
> > > > > <jmeickle@quantopian.com.invalid> wrote:
> > > > >
> > > > > > I think this iteration looks great. Thanks for continuing to work
> > on
> > > > > this,
> > > > > > Chris!
> > > > > >
> > > > > > On Tue, Aug 20, 2019 at 11:31 AM Chris Hendrixson <
> > > chris@astronomer.io
> > > > >
> > > > > > wrote:
> > > > > >
> > > > > > > Hey all, it seems like a lot of folks are drawn to the pinwheel
> > > > design
> > > > > > and
> > > > > > > it does seem like a good compromise. Based on the feedback, I
> > > > adjusted
> > > > > > the
> > > > > > > center dot; it's smaller now and dark gray instead of black,
> both
> > > of
> > > > > > which
> > > > > > > make it feel more cohesive with the rest of the design instead
> of
> > > > > > standing
> > > > > > > out too much.
> > > > > > >
> > > > > > > Someone mentioned that a white dot might work and, after trying
> > it
> > > > out,
> > > > > > it
> > > > > > > actually brought more attention to the dot. It was a good
> thought
> > > — I
> > > > > had
> > > > > > > the same thought too — but in the end I think the darker dot is
> > > still
> > > > > > best.
> > > > > > >
> > > > > > > Here is the latest: https://imgur.com/tOxG4yX —Chris
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > > > On 2019/08/20 12:01:57, Karolina Rosół <
> > karolina.rosol@polidea.com
> > > >
> > > > > > > wrote:
> > > > > > > > Hello everyone!
> > > > > > > >
> > > > > > > > I'm Karolina and I'm a Project Manager on a daily basis with
> > > focus
> > > > on
> > > > > > > cloud / big data projects.
> > > > > > > >
> > > > > > > > I'm new to dev-list but I work closely with Kamil Breguła and
> > > Jarek
> > > > > > > Potiuk who are very much present in the Apache Airflow
> community.
> > > > > Thanks
> > > > > > to
> > > > > > > their knowledge and passion I am up-to-date on what's going on
> > > within
> > > > > the
> > > > > > > Apache Airflow community but haven't been there yet. Also,
> > > @Aizhamal
> > > > > > thank
> > > > > > > you for giving me courage to speak my voice here :)
> > > > > > > >
> > > > > > > > Anyway, as a person who's managing various web / mobile
> > > development
> > > > > and
> > > > > > > UI/UX projects since couple of years I have a couple of
> comments
> > > > > > regarding
> > > > > > > the proposed logotypes.
> > > > > > > >
> > > > > > > > First of all, thank you Chris and Daniel for sharing your
> work
> > > and
> > > > > > > dedicating your time to create the logotypes.
> > > > > > > >
> > > > > > > > I really like the latest proposal from Chris
> > > > > https://imgur.com/Sclh5pZ
> > > > > > <
> > > > > > > https://imgur.com/Sclh5pZ> and in my opinion the Pinwheel is
> the
> > > > best
> > > > > > > compromise for now although I'd personally choose Shuriken over
> > > > > Pinwheel
> > > > > > > because it's more modern and gives a fresher look and feel. As
> a
> > > > woman
> > > > > I
> > > > > > > wouldn't mind wearing a T-shirt with Shuriken logotype on it or
> > > drink
> > > > > > from
> > > > > > > a nice coffee mug with such clean design.
> > > > > > > >
> > > > > > > > However, at the same time I don't mind the black dot because
> > the
> > > > > whole
> > > > > > > concept is a well-balanced combination between the old logotype
> > and
> > > > the
> > > > > > > latest design trends. BTW Chris, great that you've tweaked the
> > > colour
> > > > > > > palette! ;-) For smoother and cleaner look maybe it would be a
> > good
> > > > > idea
> > > > > > to
> > > > > > > decrease the size of the black dot to make a compromise? Just a
> > > > > thought.
> > > > > > > >
> > > > > > > > Thanks and hope that my input would be helpful for the
> > community.
> > > > > > > >
> > > > > > > > Karolina Rosół
> > > > > > > > Polidea <https://www.polidea.com/> | Project Manager
> > > > > > > >
> > > > > > > > On 2019/08/16 20:48:00, Aizhamal Nurmamat kyzy
> > > > > <a...@google.com.INVALID
> > > > > > >
> > > > > > > wrote:
> > > > > > > > > Thank you Chris for the iterations! I really like the
> > Pinwheel
> > > 1
> > > > > > > here:>
> > > > > > > > >
> > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> >
> https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1
> > > > > > >
> > > > > > >
> > > > > > > > >
> > > > > > > > > I agree, that black dot in the center is little bit
> > > distracting.
> > > > I
> > > > > am
> > > > > > > not>
> > > > > > > > > sure whether it is a good idea to get rid of it completely,
> > but
> > > > > maybe
> > > > > > > we>
> > > > > > > > > can change the color from balck to something less
> > distracting?
> > > > How
> > > > > > > about>
> > > > > > > > > white dot? or maybe smaller dot?>
> > > > > > > > >
> > > > > > > > > If it is not too much trouble, could you make one like
> that,
> > > > > Chris?>
> > > > > > > > >
> > > > > > > > > Thanks,>
> > > > > > > > > Aizhamal>
> > > > > > > > >
> > > > > > > > > On Fri, Aug 16, 2019 at 9:40 AM Chris Hendrixson <
> > > > > > ch...@astronomer.io>>
> > > > > > >
> > > > > > > > > wrote:>
> > > > > > > > >
> > > > > > > > > > For anyone interested, here is a link to the (view-only)
> > > > Airflow
> > > > > > > logo file>
> > > > > > > > > > in Figma. It shows my process for the logo and all the
> > > > > variations I
> > > > > > > worked>
> > > > > > > > > > with.>
> > > > > > > > > >>
> > > > > > > > > > Figma is the hot new design tool and I'm all in on it.
> It's
> > > > > > > essentially>
> > > > > > > > > > the Google Docs of design tools — it's web-based,
> multiple
> > > > people
> > > > > > > can work>
> > > > > > > > > > on files simultaneously, leave comments, etc.>
> > > > > > > > > >>
> > > > > > > > > >>
> > > > > > > > > >
> > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> >
> https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1
> > > > > > >
> > > > > > >
> > > > > > > > > >>
> > > > > > > > > > —Chris>
> > > > > > > > > >>
> > > > > > > > > >>
> > > > > > > > > >>
> > > > > > > > > > On 2019/08/16 13:52:28, Jarek Potiuk <Ja...@polidea.com>
> > > > wrote:>
> > > > > > > > > > > It's great discussion! Chris - I love how you responded
> > to
> > > > the
> > > > > > > comments>
> > > > > > > > > > :).>
> > > > > > > > > > > I think there are many people who are emotionally
> vested
> > in
> > > > > > > Airflow (and>
> > > > > > > > > > > its pinwheel association) and I love that you adjusted
> > your
> > > > > > > proposal!>
> > > > > > > > > > >>
> > > > > > > > > > > I like the new Pinwheel proposal much more than the
> > > shuriken
> > > > > one
> > > > > > > ...>
> > > > > > > > > > > because shuriken. Pinwheel association is strong for me
> > as
> > > > > well.>
> > > > > > > > > > >>
> > > > > > > > > > > I think the new Pinwheel logo has many of the
> properties
> > > that
> > > > > you
> > > > > > > wanted>
> > > > > > > > > > to>
> > > > > > > > > > > achieve (and that I sympathise with) - modern look,
> > > > simplicity,
> > > > > > > flat>
> > > > > > > > > > > appearance (but with a hint of 3D), being a bit more
> > > dynamic,
> > > > > > nice
> > > > > > > when>
> > > > > > > > > > put>
> > > > > > > > > > > in context (I think the website looks best with the new
> > > > > pinwheel
> > > > > > > logo>
> > > > > > > > > > hands>
> > > > > > > > > > > down). Also I think Shuriken logo was a bit too
> dynamic.
> > > > > Airflow
> > > > > > > is not a>
> > > > > > > > > > > speed daemon and it does not need to be - in many cases
> > it
> > > > just
> > > > > > > sits and>
> > > > > > > > > > > waits for things to happen/be done by other components,
> > so
> > > > the
> > > > > > > pinwheel>
> > > > > > > > > > > feels much better than shuriken.>
> > > > > > > > > > >>
> > > > > > > > > > > I love the new colour palette - it's much better than
> the
> > > old
> > > > > > one.
> > > > > > > It was>
> > > > > > > > > > > indeed huge problem to put the logo next to some often
> > > > > associated
> > > > > > > logos>
> > > > > > > > > > > (for example the blue from all GCP related
> colours/cloud
> > > > > > > colours).>
> > > > > > > > > > > Especially in case of presentations where I had to put
> > > > several
> > > > > > > logos at>
> > > > > > > > > > the>
> > > > > > > > > > > same time. Especially the shade of blue we used so far
> > was
> > > > > > > difficult to>
> > > > > > > > > > > match with often used other blue shades (look at the
> > > website
> > > > > for
> > > > > > > example>
> > > > > > > > > > ->
> > > > > > > > > > > the blue of the top right header and Airflow's blue do
> > not
> > > > look
> > > > > > > good next>
> > > > > > > > > > > to each other).>
> > > > > > > > > > >>
> > > > > > > > > > > J.>
> > > > > > > > > > >>
> > > > > > > > > > > On Fri, Aug 16, 2019 at 3:36 AM Sumit Maheshwari <
> > > > > > > sumeet.manit@gmail.com>
> > > > > > > > > > >>
> > > > > > > > > > > wrote:>
> > > > > > > > > > >>
> > > > > > > > > > > > Loved the new pinwheel logo. Thanks, Chris and
> Daniel.>
> > > > > > > > > > > >>
> > > > > > > > > > > > On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <
> > > > > > mi...@gmail.com>>
> > > > > > >
> > > > > > > > > > > > wrote:>
> > > > > > > > > > > >>
> > > > > > > > > > > > > Thanks Chris for the new Airflow logo.>
> > > > > > > > > > > > >>
> > > > > > > > > > > > > Personally I like the new pinwheel design better.
> Its
> > > > fins
> > > > > > are
> > > > > > > more>
> > > > > > > > > > > > > natural as they seem be made by folding four
> > Isosceles
> > > > > right
> > > > > > > triangle>
> > > > > > > > > > > > > papers, which is natural and symmetric. On the
> other
> > > > hand,
> > > > > > the
> > > > > > > fins>
> > > > > > > > > > of>
> > > > > > > > > > > > the>
> > > > > > > > > > > > > shuriken one is too narrow and sharp, which seems
> to
> > be
> > > > > made
> > > > > > > using>
> > > > > > > > > > some>
> > > > > > > > > > > > > non-symmetric triangle.>
> > > > > > > > > > > > >>
> > > > > > > > > > > > > [image: Untitled Diagram.png]>
> > > > > > > > > > > > >>
> > > > > > > > > > > > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <>
> > > > > > > > > > chris@astronomer.io>>
> > > > > > > > > > > > > wrote:>
> > > > > > > > > > > > >>
> > > > > > > > > > > > >> Hey all, I'm the designer of the new logo that
> > kicked
> > > > off
> > > > > > > this>
> > > > > > > > > > thread. I>
> > > > > > > > > > > > >> will now and forever consider it the "shuriken"
> logo
> > > (I
> > > > > did
> > > > > > > not even>
> > > > > > > > > > > > know>
> > > > > > > > > > > > >> that word before this thread, so thank you). Based
> > on
> > > > the
> > > > > > > feedback I>
> > > > > > > > > > > > went>
> > > > > > > > > > > > >> back to the drawing board and came up with another
> > > > version
> > > > > > > that is>
> > > > > > > > > > > > closer>
> > > > > > > > > > > > >> to the original pinwheel design, similar to the
> > > > alternates
> > > > > > > that>
> > > > > > > > > > Daniel>
> > > > > > > > > > > > drew>
> > > > > > > > > > > > >> up.>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> You can see it along with a slightly modified
> > version
> > > of
> > > > > > the>
> > > > > > > > > > shuriken>
> > > > > > > > > > > > >> logo (I made the colors more bold and vibrant and
> > > > rounded
> > > > > > the
> > > > > > > edges>
> > > > > > > > > > a>
> > > > > > > > > > > > bit>
> > > > > > > > > > > > >> to soften it up): https://imgur.com/Sclh5pZ>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> I also dropped the logos into a screenshot to see
> it
> > > in
> > > > > > > context, and>
> > > > > > > > > > > > also>
> > > > > > > > > > > > >> included Daniel's alternate logo:
> > > > > https://imgur.com/PaJYxsM
> > > > > > >
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> A few notes about the design:>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> Simplifying the original logo was my main
> objective,
> > > > > > > especially the>
> > > > > > > > > > > > >> "flaps" on each fin of the pinwheel. The
> > > darker-colored
> > > > > flap
> > > > > > > on each>
> > > > > > > > > > > > fin of>
> > > > > > > > > > > > >> the shuriken logo was intended to represent the
> flap
> > > > > itself,
> > > > > > > not a>
> > > > > > > > > > > > shadow.>
> > > > > > > > > > > > >> At first, like some of you, I felt this was odd
> > since
> > > > the
> > > > > > > flap would>
> > > > > > > > > > > > >> typically not be darker in color. However, it was
> > more
> > > > > > > important to>
> > > > > > > > > > me>
> > > > > > > > > > > > that>
> > > > > > > > > > > > >> I use a lighter color for the larger part of the
> > find
> > > > > > > ("behind" the>
> > > > > > > > > > > > flap) —>
> > > > > > > > > > > > >> I did not want to make the fin too dark as it
> would
> > > make
> > > > > the
> > > > > > > logo>
> > > > > > > > > > much>
> > > > > > > > > > > > >> darker at a smaller size. Eventually, the dark
> flap
> > > grew
> > > > > on
> > > > > > > me and I>
> > > > > > > > > > > > still>
> > > > > > > > > > > > >> prefer it because it allows the overall fin to be
> > > > lighter
> > > > > > and
> > > > > > > more>
> > > > > > > > > > > > vibrant>
> > > > > > > > > > > > >> in color.>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> For the new pinwheel design I decided to swap the
> > > colors
> > > > > so
> > > > > > > the>
> > > > > > > > > > flap is>
> > > > > > > > > > > > >> lighter in color, which does give it a stronger
> > sense
> > > of
> > > > > > > depth.>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> Speaking of colors, this is what I spent the
> > majority
> > > of
> > > > > my
> > > > > > > time on.>
> > > > > > > > > > > > >> Color is one of the most powerful tools a designer
> > has
> > > > to
> > > > > > > work with>
> > > > > > > > > > and>
> > > > > > > > > > > > I>
> > > > > > > > > > > > >> went through many iterations of each color to make
> > > sure
> > > > > they
> > > > > > > worked>
> > > > > > > > > > well>
> > > > > > > > > > > > >> each other, testing them on both light and dark
> > > > > backgrounds,
> > > > > > > which>
> > > > > > > > > > > > always>
> > > > > > > > > > > > >> make colors look surprisingly different. The
> > versions
> > > > were
> > > > > > > heavily>
> > > > > > > > > > > > tested>
> > > > > > > > > > > > >> on both light and dark backgrounds. I wanted to
> make
> > > the
> > > > > > > logo's>
> > > > > > > > > > colors>
> > > > > > > > > > > > >> bold, vibrant, and modern so it can sit
> comfortably
> > > next
> > > > > to
> > > > > > > logos>
> > > > > > > > > > like>
> > > > > > > > > > > > >> Google, Airbnb, and other modern logos that also
> use
> > > > > vibrant
> > > > > > > color>
> > > > > > > > > > > > >> palettes.>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> I tend to avoid using gradients or shadows in
> logos
> > or
> > > > > small
> > > > > > > icons,>
> > > > > > > > > > > > >> though there are exceptions (I did use a gradient
> > for
> > > > the
> > > > > > > red-gold>
> > > > > > > > > > > > swoosh>
> > > > > > > > > > > > >> on Astronomer's icon, which can be seen at>
> > > > > > > > > > > > >> https://twitter.com/astronomerio?lang=en).
> > Generally,
> > > > > it's
> > > > > > > better>
> > > > > > > > > > to>
> > > > > > > > > > > > >> keep things flat and simple because flat and
> simple
> > > > always
> > > > > > > reads>
> > > > > > > > > > better>
> > > > > > > > > > > > at>
> > > > > > > > > > > > >> small sizes. This icon is rather complex so
> avoiding
> > > > > > > gradients and>
> > > > > > > > > > > > shadows>
> > > > > > > > > > > > >> was a must.>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> Finally, while I didn't originally eliminate the
> > > center
> > > > > dot
> > > > > > > as I was>
> > > > > > > > > > > > >> working on what would come to be known as the
> > shuriken
> > > > > logo,
> > > > > > > our>
> > > > > > > > > > CTO at>
> > > > > > > > > > > > >> Astronomer suggested doing so and it stuck.
> Removing
> > > the
> > > > > dot
> > > > > > > gave>
> > > > > > > > > > the>
> > > > > > > > > > > > logo>
> > > > > > > > > > > > >> a cleaner, more unified look. The dot tends to
> draw
> > > > > > attention
> > > > > > > to>
> > > > > > > > > > itself.>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> The pinwheel design does hearken back to the
> > original
> > > > and
> > > > > > > certainly>
> > > > > > > > > > > > reads>
> > > > > > > > > > > > >> better as an actual pinwheel. However, I still
> > prefer
> > > > the
> > > > > > > shuriken>
> > > > > > > > > > logo.>
> > > > > > > > > > > > >> While it deviates from the original pinwheel
> design,
> > > > > > > especially the>
> > > > > > > > > > > > removal>
> > > > > > > > > > > > >> of the black dot, I think it breathes some new
> life
> > > into
> > > > > the
> > > > > > > logo>
> > > > > > > > > > and>
> > > > > > > > > > > > takes>
> > > > > > > > > > > > >> it in a new direction that feels modern and bold.
> > > > —Chris>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >>>
> > > > > > > > > > > > >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy>
> > > > > > > > > > > > >> <ai...@google.com.INVALID> wrote:>
> > > > > > > > > > > > >> > Hey Daniel,>
> > > > > > > > > > > > >> >>
> > > > > > > > > > > > >> > Thank you so much for alternate logos!>
> > > > > > > > > > > > >> >>
> > > > > > > > > > > > >> > @everyone please take a look at the link
> provided
> > by
> > > > > > > Daniel.>
> > > > > > > > > > > > >> > I really like the last option, which is
> Alternate
> > 2.
> > > > > Maybe
> > > > > > > we>
> > > > > > > > > > could>
> > > > > > > > > > > > >> really>
> > > > > > > > > > > > >> > consider a middle point b/w old and new ones?>
> > > > > > > > > > > > >> >>
> > > > > > > > > > > > >> > Thanks,>
> > > > > > > > > > > > >> > Aizhamal>
> > > > > > > > > > > > >> >>
> > > > > > > > > > > > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <
> > > > > > > hu...@apache.org>>
> > > > > > > > > > > > >> wrote:>
> > > > > > > > > > > > >> >>
> > > > > > > > > > > > >> > > Hi James,>
> > > > > > > > > > > > >> > > I don't mean to butt in much here, but as the
> > > > general
> > > > > > > "guy who>
> > > > > > > > > > fixes>
> > > > > > > > > > > > >> > > various logos around here" (I re-did the
> current
> > > > > airflow
> > > > > > > logo>
> > > > > > > > > > as the>
> > > > > > > > > > > > >> other>
> > > > > > > > > > > > >> > > version had bad color tearing and splotches
> > of...I
> > > > > dunno
> > > > > > > what),>
> > > > > > > > > > what>
> > > > > > > > > > > > >> about>
> > > > > > > > > > > > >> > > perhaps taking the best of both worlds and
> > > > > compromising?
> > > > > > > Using>
> > > > > > > > > > the>
> > > > > > > > > > > > >> more>
> > > > > > > > > > > > >> > > simple design of the suggested logo in this
> > > thread,
> > > > > but
> > > > > > > making>
> > > > > > > > > > it>
> > > > > > > > > > > > more>
> > > > > > > > > > > > >> > > realistic, adding the 'button' back in,
> adding a
> > > bit
> > > > > of>
> > > > > > > > > > thickness to>
> > > > > > > > > > > > >> the>
> > > > > > > > > > > > >> > > wings.>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >> > > I made a quick mock-up of the current,
> proposed,
> > > and
> > > > > an
> > > > > > > example>
> > > > > > > > > > > > >> compromise>
> > > > > > > > > > > > >> > > version at: https://imgur.com/a/G0Bpcky>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >> > > It features:>
> > > > > > > > > > > > >> > > - the current logo>
> > > > > > > > > > > > >> > > - the proposed logo>
> > > > > > > > > > > > >> > > - an alternate compromise example>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >> > > I have little to no skin in this game, but I
> > > figure
> > > > if
> > > > > > > the logo>
> > > > > > > > > > is>
> > > > > > > > > > > > >> getting>
> > > > > > > > > > > > >> > > an overhaul, it shouldn't just be a dichotomy
> > > > between
> > > > > > old
> > > > > > > and>
> > > > > > > > > > new :)>
> > > > > > > > > > > > >> I have>
> > > > > > > > > > > > >> > > them all as SVG, so adjustments can always be
> > > made.>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >> > > With regards,>
> > > > > > > > > > > > >> > > Daniel (who is not on this list, so please cc
> if
> > > you
> > > > > > need
> > > > > > > my>
> > > > > > > > > > > > >> attention)>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >> > > On 2019/08/13 12:37:32, James Meickle <
> > > > > > > jmeickle@quantopian.com>
> > > > > > > > > > > > >> .INVALID>>
> > > > > > > > > > > > >> > > wrote:>
> > > > > > > > > > > > >> > > > I'm gonna have to voice my discontent on
> this
> > > one.
> > > > > > The>
> > > > > > > > > > previous>
> > > > > > > > > > > > >> logo was>
> > > > > > > > > > > > >> > > > designed to look like a physical pinwheel,
> > with
> > > > > > shading
> > > > > > > and>
> > > > > > > > > > > > >> gradients to>
> > > > > > > > > > > > >> > > > add depth. That makes it hard to reproduce,
> so
> > > of
> > > > > > > course it's>
> > > > > > > > > > > > worth>
> > > > > > > > > > > > >> > > > considering a flatter replacement.>
> > > > > > > > > > > > >> > > >>
> > > > > > > > > > > > >> > > > This simplification keeps the same overall
> > shape
> > > > > but>
> > > > > > > > > > elongates the>
> > > > > > > > > > > > >> > > points,>
> > > > > > > > > > > > >> > > > drops the gradient, and reduces the region
> of
> > > > > overlap.
> > > > > > > Overall>
> > > > > > > > > > > > this>
> > > > > > > > > > > > >> means>
> > > > > > > > > > > > >> > > > there's larger contiguous regions of color,
> > and
> > > > > > > they're>
> > > > > > > > > > skinnier.>
> > > > > > > > > > > > >> > > Combined>
> > > > > > > > > > > > >> > > > with the shading moved to a location where
> it
> > > > > wouldn't
> > > > > > > be on>
> > > > > > > > > > the>
> > > > > > > > > > > > >> physical>
> > > > > > > > > > > > >> > > > object, it winds up looking like four chef's
> > > > knives
> > > > > > > rather>
> > > > > > > > > > than>
> > > > > > > > > > > > four>
> > > > > > > > > > > > >> > > points>
> > > > > > > > > > > > >> > > > of a pinwheel. Removing the central "dot"
> also
> > > > > > > replicates this>
> > > > > > > > > > > > >> uninviting>
> > > > > > > > > > > > >> > > > spikiness in the interior, where the regions
> > of
> > > > > > shading
> > > > > > > look>
> > > > > > > > > > like>
> > > > > > > > > > > > >> they're>
> > > > > > > > > > > > >> > > > jabbing at each other rather than meeting
> > > > smoothly.>
> > > > > > > > > > > > >> > > >>
> > > > > > > > > > > > >> > > > So... redesign sure, but please not this
> one?>
> > > > > > > > > > > > >> > > >>
> > > > > > > > > > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil
> Breguła
> > <>
> > > > > > > > > > > > >> kamil.bregula@polidea.com>
> > > > > > > > > > > > >> > > >>
> > > > > > > > > > > > >> > > > wrote:>
> > > > > > > > > > > > >> > > >>
> > > > > > > > > > > > >> > > > > I also planned modernization of the logo
> as
> > > part
> > > > > of
> > > > > > > the>
> > > > > > > > > > website>
> > > > > > > > > > > > >> > > > > creation. The creation of the website is
> > also
> > > to
> > > > > > > include:>
> > > > > > > > > > > > >> > > > > > Brand book with updated logo (including
> > logo
> > > > > safe
> > > > > > > space,>
> > > > > > > > > > > > >> colors, how>
> > > > > > > > > > > > >> > > not>
> > > > > > > > > > > > >> > > > > to use the logo and black&white version)>
> > > > > > > > > > > > >> > > > >>
> > > > > > > > > > > > >> > > > > In the near future I will try to provide
> > more
> > > > > > > information.>
> > > > > > > > > > > > >> > > > >>
> > > > > > > > > > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM
> Driesprong,
> > > > Fokko>
> > > > > > > > > > > > >> <fokko@driesprong.frl>
> > > > > > > > > > > > >> > > >>
> > > > > > > > > > > > >> > > > > wrote:>
> > > > > > > > > > > > >> > > > > >>
> > > > > > > > > > > > >> > > > > > Great work Chris, love the clean
> design.>
> > > > > > > > > > > > >> > > > > >>
> > > > > > > > > > > > >> > > > > > Cheers, Fokko>
> > > > > > > > > > > > >> > > > > >>
> > > > > > > > > > > > >> > > > > > Op di 13 aug. 2019 om 13:06 schreef
> Kaxil
> > > Naik
> > > > > <>
> > > > > > > > > > > > >> kaxilnaik@gmail.com>
> > > > > > > > > > > > >> > > >:>
> > > > > > > > > > > > >> > > > > >>
> > > > > > > > > > > > >> > > > > > > Love the new one. Nice work Chris.>
> > > > > > > > > > > > >> > > > > > >>
> > > > > > > > > > > > >> > > > > > > On Tue, Aug 13, 2019 at 12:03 PM Bas
> > > > Harenslak
> > > > > > <>
> > > > > > > > > > > > >> > > > > > > basharenslak@godatadriven.com>
> wrote:>
> > > > > > > > > > > > >> > > > > > >>
> > > > > > > > > > > > >> > > > > > > > I like it! Looks modern and finally
> > that
> > > > > > > annoying>
> > > > > > > > > > stain is>
> > > > > > > > > > > > >> gone.>
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > Bas>
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > On 2019/08/13 10:28:48, Ash
> > > Berlin-Taylor
> > > > <>
> > > > > > > > > > > > a...@apache.org>>
> > > > > > > > > > > > >> > > wrote:>
> > > > > > > > > > > > >> > > > > > > > > Hi everyone,>>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > > Here at Astronomer we've just had
> > our
> > > > Lead
> > > > > > > Designer,>
> > > > > > > > > > > > Chris>
> > > > > > > > > > > > >> > > > > Hendrixson,>
> > > > > > > > > > > > >> > > > > > > > join us recently and he's proposed a
> > few
> > > > > > > subtle>
> > > > > > > > > > tweaks to>
> > > > > > > > > > > > >> the>
> > > > > > > > > > > > >> > > Airflow>
> > > > > > > > > > > > >> > > > > > > logo>
> > > > > > > > > > > > >> > > > > > > > that I think keep it still
> > recognisably
> > > > the
> > > > > > > same>
> > > > > > > > > > logo, but>
> > > > > > > > > > > > >> just>
> > > > > > > > > > > > >> > > a bit>
> > > > > > > > > > > > >> > > > > > > more>
> > > > > > > > > > > > >> > > > > > > > refined.>>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > > In his words:>>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > > > The new Airflow icon was
> designed
> > by
> > > > me,
> > > > > > > Chris>
> > > > > > > > > > > > >> Hendrixson.>
> > > > > > > > > > > > >> > > I’m>
> > > > > > > > > > > > >> > > > > the>
> > > > > > > > > > > > >> > > > > > > > Lead Designer at Astronomer. I’ve
> been
> > > > > > > designing>
> > > > > > > > > > logos and>
> > > > > > > > > > > > >> > > > > interfaces and>
> > > > > > > > > > > > >> > > > > > > > many other things for over a decade.
> > > This
> > > > > > > rebrand is>
> > > > > > > > > > free,>
> > > > > > > > > > > > >> of>
> > > > > > > > > > > > >> > > > > course. I’m>
> > > > > > > > > > > > >> > > > > > > > excited about contributing to the
> open
> > > > > source>
> > > > > > > > > > community.>>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > > I don't think the mailing list
> > allows
> > > > > > > attachments,>
> > > > > > > > > > so>
> > > > > > > > > > > > you>
> > > > > > > > > > > > >> can>
> > > > > > > > > > > > >> > > view>
> > > > > > > > > > > > >> > > > > it>
> > > > > > > > > > > > >> > > > > > > on>
> > > > > > > > > > > > >> > > > > > > > the wiki <>
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > >>
> > > > > > > > > > > > >> > > > >>
> > > > > > > > > > > > >> > >>
> > > > > > > > > > > > >>>
> > > > > > > > > > > >>
> > > > > > > > > >
> > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> >
> https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign
> > > > > > >
> > > > > > >
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > > What do people think of this?>>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > > > -ash>>
> > > > > > > > > > > > >> > > > > > > > >>
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > > >>
> > > > > > > > > > > > >> > > > > > >>
> > > > > > > > > > > > >> > > > > > > -->
> > > > > > > > > > > > >> > > > > > > *Kaxil Naik*>
> > > > > > > > > > > > >> > > > > > > *Big Data Consultant | DevOps Data
> > > > Engineer*>
> > > > > > > > > > > > >> > > > > > > *Certified *Google Cloud Data
> Engineer |
> > > > > > > *Certified*>
> > > > > > > > > > Apache>
> > > > > > > > > > > > >> Spark &>
> > > > > > > > > > > > >> > > > > Neo4j>
> > > > > > > > > > > > >> > > > > > > Developer>
> > > > > > > > > > > > >> > > > > > > *LinkedIn*:
> > > > https://www.linkedin.com/in/kaxil
> > > > > >
> > > > > > > > > > > > >> > > > > > >>
> > > > > > > > > > > > >> > > > >>
> > > > > > > > > > > >
> > > > > > > > [message truncated...]
> > > > > > >
> > > > > >
> > > > >
> > > >
> > > >
> > > > --
> > > >
> > > > Jarek Potiuk
> > > > Polidea <https://www.polidea.com/> | Principal Software Engineer
> > > >
> > > > M: +48 660 796 129 <+48660796129>
> > > > [image: Polidea] <https://www.polidea.com/>
> > > >
> > >
> >
> >
> > --
> >
> > Jarek Potiuk
> > Polidea <https://www.polidea.com/> | Principal Software Engineer
> >
> > M: +48 660 796 129 <+48660796129>
> > [image: Polidea] <https://www.polidea.com/>
> >
>

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