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From James Meickle <jmeic...@quantopian.com.INVALID>
Subject Re: [DISCUSS] Tweaks to the Airflow logo
Date Tue, 20 Aug 2019 16:11:27 GMT
I think this iteration looks great. Thanks for continuing to work on this,
Chris!

On Tue, Aug 20, 2019 at 11:31 AM Chris Hendrixson <chris@astronomer.io>
wrote:

> Hey all, it seems like a lot of folks are drawn to the pinwheel design and
> it does seem like a good compromise. Based on the feedback, I adjusted the
> center dot; it's smaller now and dark gray instead of black, both of which
> make it feel more cohesive with the rest of the design instead of standing
> out too much.
>
> Someone mentioned that a white dot might work and, after trying it out, it
> actually brought more attention to the dot. It was a good thought — I had
> the same thought too — but in the end I think the darker dot is still best.
>
> Here is the latest: https://imgur.com/tOxG4yX —Chris
>
>
>
>
>
> On 2019/08/20 12:01:57, Karolina Rosół <karolina.rosol@polidea.com>
> wrote:
> > Hello everyone!
> >
> > I'm Karolina and I'm a Project Manager on a daily basis with focus on
> cloud / big data projects.
> >
> > I'm new to dev-list but I work closely with Kamil Breguła and Jarek
> Potiuk who are very much present in the Apache Airflow community. Thanks to
> their knowledge and passion I am up-to-date on what's going on within the
> Apache Airflow community but haven't been there yet. Also, @Aizhamal thank
> you for giving me courage to speak my voice here :)
> >
> > Anyway, as a person who's managing various web / mobile development and
> UI/UX projects since couple of years I have a couple of comments regarding
> the proposed logotypes.
> >
> > First of all, thank you Chris and Daniel for sharing your work and
> dedicating your time to create the logotypes.
> >
> > I really like the latest proposal from Chris https://imgur.com/Sclh5pZ <
> https://imgur.com/Sclh5pZ> and in my opinion the Pinwheel is the best
> compromise for now although I'd personally choose Shuriken over Pinwheel
> because it's more modern and gives a fresher look and feel. As a woman I
> wouldn't mind wearing a T-shirt with Shuriken logotype on it or drink from
> a nice coffee mug with such clean design.
> >
> > However, at the same time I don't mind the black dot because the whole
> concept is a well-balanced combination between the old logotype and the
> latest design trends. BTW Chris, great that you've tweaked the colour
> palette! ;-) For smoother and cleaner look maybe it would be a good idea to
> decrease the size of the black dot to make a compromise? Just a thought.
> >
> > Thanks and hope that my input would be helpful for the community.
> >
> > Karolina Rosół
> > Polidea <https://www.polidea.com/> | Project Manager
> >
> > On 2019/08/16 20:48:00, Aizhamal Nurmamat kyzy <a...@google.com.INVALID>
> wrote:
> > > Thank you Chris for the iterations! I really like the Pinwheel 1
> here:>
> > >
> https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1>
>
> > >
> > > I agree, that black dot in the center is little bit distracting. I am
> not>
> > > sure whether it is a good idea to get rid of it completely, but maybe
> we>
> > > can change the color from balck to something less distracting? How
> about>
> > > white dot? or maybe smaller dot?>
> > >
> > > If it is not too much trouble, could you make one like that, Chris?>
> > >
> > > Thanks,>
> > > Aizhamal>
> > >
> > > On Fri, Aug 16, 2019 at 9:40 AM Chris Hendrixson <ch...@astronomer.io>>
>
> > > wrote:>
> > >
> > > > For anyone interested, here is a link to the (view-only) Airflow
> logo file>
> > > > in Figma. It shows my process for the logo and all the variations I
> worked>
> > > > with.>
> > > >>
> > > > Figma is the hot new design tool and I'm all in on it. It's
> essentially>
> > > > the Google Docs of design tools — it's web-based, multiple people
> can work>
> > > > on files simultaneously, leave comments, etc.>
> > > >>
> > > >>
> > > >
> https://www.figma.com/file/py2qfJnHxaYuT88rSW3OgN/Airflow-Rebrand-2019?node-id=0%3A1>
>
> > > >>
> > > > —Chris>
> > > >>
> > > >>
> > > >>
> > > > On 2019/08/16 13:52:28, Jarek Potiuk <Ja...@polidea.com> wrote:>
> > > > > It's great discussion! Chris - I love how you responded to the
> comments>
> > > > :).>
> > > > > I think there are many people who are emotionally vested in
> Airflow (and>
> > > > > its pinwheel association) and I love that you adjusted your
> proposal!>
> > > > >>
> > > > > I like the new Pinwheel proposal much more than the shuriken one
> ...>
> > > > > because shuriken. Pinwheel association is strong for me as well.>
> > > > >>
> > > > > I think the new Pinwheel logo has many of the properties that you
> wanted>
> > > > to>
> > > > > achieve (and that I sympathise with) - modern look, simplicity,
> flat>
> > > > > appearance (but with a hint of 3D), being a bit more dynamic, nice
> when>
> > > > put>
> > > > > in context (I think the website looks best with the new pinwheel
> logo>
> > > > hands>
> > > > > down). Also I think Shuriken logo was a bit too dynamic. Airflow
> is not a>
> > > > > speed daemon and it does not need to be - in many cases it just
> sits and>
> > > > > waits for things to happen/be done by other components, so the
> pinwheel>
> > > > > feels much better than shuriken.>
> > > > >>
> > > > > I love the new colour palette - it's much better than the old one.
> It was>
> > > > > indeed huge problem to put the logo next to some often associated
> logos>
> > > > > (for example the blue from all GCP related colours/cloud
> colours).>
> > > > > Especially in case of presentations where I had to put several
> logos at>
> > > > the>
> > > > > same time. Especially the shade of blue we used so far was
> difficult to>
> > > > > match with often used other blue shades (look at the website for
> example>
> > > > ->
> > > > > the blue of the top right header and Airflow's blue do not look
> good next>
> > > > > to each other).>
> > > > >>
> > > > > J.>
> > > > >>
> > > > > On Fri, Aug 16, 2019 at 3:36 AM Sumit Maheshwari <
> sumeet.manit@gmail.com>
> > > > >>
> > > > > wrote:>
> > > > >>
> > > > > > Loved the new pinwheel logo. Thanks, Chris and Daniel.>
> > > > > >>
> > > > > > On Fri, Aug 16, 2019 at 10:07 AM Chao-Han Tsai <mi...@gmail.com>>
>
> > > > > > wrote:>
> > > > > >>
> > > > > > > Thanks Chris for the new Airflow logo.>
> > > > > > >>
> > > > > > > Personally I like the new pinwheel design better. Its fins
are
> more>
> > > > > > > natural as they seem be made by folding four Isosceles
right
> triangle>
> > > > > > > papers, which is natural and symmetric. On the other hand,
the
> fins>
> > > > of>
> > > > > > the>
> > > > > > > shuriken one is too narrow and sharp, which seems to be
made
> using>
> > > > some>
> > > > > > > non-symmetric triangle.>
> > > > > > >>
> > > > > > > [image: Untitled Diagram.png]>
> > > > > > >>
> > > > > > > On Thu, Aug 15, 2019 at 8:23 PM Chris Hendrixson <>
> > > > chris@astronomer.io>>
> > > > > > > wrote:>
> > > > > > >>
> > > > > > >> Hey all, I'm the designer of the new logo that kicked
off
> this>
> > > > thread. I>
> > > > > > >> will now and forever consider it the "shuriken" logo
(I did
> not even>
> > > > > > know>
> > > > > > >> that word before this thread, so thank you). Based
on the
> feedback I>
> > > > > > went>
> > > > > > >> back to the drawing board and came up with another
version
> that is>
> > > > > > closer>
> > > > > > >> to the original pinwheel design, similar to the alternates
> that>
> > > > Daniel>
> > > > > > drew>
> > > > > > >> up.>
> > > > > > >>>
> > > > > > >> You can see it along with a slightly modified version
of the>
> > > > shuriken>
> > > > > > >> logo (I made the colors more bold and vibrant and rounded
the
> edges>
> > > > a>
> > > > > > bit>
> > > > > > >> to soften it up): https://imgur.com/Sclh5pZ>
> > > > > > >>>
> > > > > > >> I also dropped the logos into a screenshot to see it
in
> context, and>
> > > > > > also>
> > > > > > >> included Daniel's alternate logo: https://imgur.com/PaJYxsM>
> > > > > > >>>
> > > > > > >> A few notes about the design:>
> > > > > > >>>
> > > > > > >> Simplifying the original logo was my main objective,
> especially the>
> > > > > > >> "flaps" on each fin of the pinwheel. The darker-colored
flap
> on each>
> > > > > > fin of>
> > > > > > >> the shuriken logo was intended to represent the flap
itself,
> not a>
> > > > > > shadow.>
> > > > > > >> At first, like some of you, I felt this was odd since
the
> flap would>
> > > > > > >> typically not be darker in color. However, it was more
> important to>
> > > > me>
> > > > > > that>
> > > > > > >> I use a lighter color for the larger part of the find
> ("behind" the>
> > > > > > flap) —>
> > > > > > >> I did not want to make the fin too dark as it would
make the
> logo>
> > > > much>
> > > > > > >> darker at a smaller size. Eventually, the dark flap
grew on
> me and I>
> > > > > > still>
> > > > > > >> prefer it because it allows the overall fin to be lighter
and
> more>
> > > > > > vibrant>
> > > > > > >> in color.>
> > > > > > >>>
> > > > > > >> For the new pinwheel design I decided to swap the colors
so
> the>
> > > > flap is>
> > > > > > >> lighter in color, which does give it a stronger sense
of
> depth.>
> > > > > > >>>
> > > > > > >> Speaking of colors, this is what I spent the majority
of my
> time on.>
> > > > > > >> Color is one of the most powerful tools a designer
has to
> work with>
> > > > and>
> > > > > > I>
> > > > > > >> went through many iterations of each color to make
sure they
> worked>
> > > > well>
> > > > > > >> each other, testing them on both light and dark backgrounds,
> which>
> > > > > > always>
> > > > > > >> make colors look surprisingly different. The versions
were
> heavily>
> > > > > > tested>
> > > > > > >> on both light and dark backgrounds. I wanted to make
the
> logo's>
> > > > colors>
> > > > > > >> bold, vibrant, and modern so it can sit comfortably
next to
> logos>
> > > > like>
> > > > > > >> Google, Airbnb, and other modern logos that also use
vibrant
> color>
> > > > > > >> palettes.>
> > > > > > >>>
> > > > > > >> I tend to avoid using gradients or shadows in logos
or small
> icons,>
> > > > > > >> though there are exceptions (I did use a gradient for
the
> red-gold>
> > > > > > swoosh>
> > > > > > >> on Astronomer's icon, which can be seen at>
> > > > > > >> https://twitter.com/astronomerio?lang=en). Generally,
it's
> better>
> > > > to>
> > > > > > >> keep things flat and simple because flat and simple
always
> reads>
> > > > better>
> > > > > > at>
> > > > > > >> small sizes. This icon is rather complex so avoiding
> gradients and>
> > > > > > shadows>
> > > > > > >> was a must.>
> > > > > > >>>
> > > > > > >> Finally, while I didn't originally eliminate the center
dot
> as I was>
> > > > > > >> working on what would come to be known as the shuriken
logo,
> our>
> > > > CTO at>
> > > > > > >> Astronomer suggested doing so and it stuck. Removing
the dot
> gave>
> > > > the>
> > > > > > logo>
> > > > > > >> a cleaner, more unified look. The dot tends to draw
attention
> to>
> > > > itself.>
> > > > > > >>>
> > > > > > >> The pinwheel design does hearken back to the original
and
> certainly>
> > > > > > reads>
> > > > > > >> better as an actual pinwheel. However, I still prefer
the
> shuriken>
> > > > logo.>
> > > > > > >> While it deviates from the original pinwheel design,
> especially the>
> > > > > > removal>
> > > > > > >> of the black dot, I think it breathes some new life
into the
> logo>
> > > > and>
> > > > > > takes>
> > > > > > >> it in a new direction that feels modern and bold. —Chris>
> > > > > > >>>
> > > > > > >>>
> > > > > > >>>
> > > > > > >> On 2019/08/15 03:03:47, Aizhamal Nurmamat kyzy>
> > > > > > >> <ai...@google.com.INVALID> wrote:>
> > > > > > >> > Hey Daniel,>
> > > > > > >> >>
> > > > > > >> > Thank you so much for alternate logos!>
> > > > > > >> >>
> > > > > > >> > @everyone please take a look at the link provided
by
> Daniel.>
> > > > > > >> > I really like the last option, which is Alternate
2. Maybe
> we>
> > > > could>
> > > > > > >> really>
> > > > > > >> > consider a middle point b/w old and new ones?>
> > > > > > >> >>
> > > > > > >> > Thanks,>
> > > > > > >> > Aizhamal>
> > > > > > >> >>
> > > > > > >> > On Tue, Aug 13, 2019 at 23:33 Daniel Gruno <
> hu...@apache.org>>
> > > > > > >> wrote:>
> > > > > > >> >>
> > > > > > >> > > Hi James,>
> > > > > > >> > > I don't mean to butt in much here, but as
the general
> "guy who>
> > > > fixes>
> > > > > > >> > > various logos around here" (I re-did the
current airflow
> logo>
> > > > as the>
> > > > > > >> other>
> > > > > > >> > > version had bad color tearing and splotches
of...I dunno
> what),>
> > > > what>
> > > > > > >> about>
> > > > > > >> > > perhaps taking the best of both worlds and
compromising?
> Using>
> > > > the>
> > > > > > >> more>
> > > > > > >> > > simple design of the suggested logo in this
thread, but
> making>
> > > > it>
> > > > > > more>
> > > > > > >> > > realistic, adding the 'button' back in, adding
a bit of>
> > > > thickness to>
> > > > > > >> the>
> > > > > > >> > > wings.>
> > > > > > >> > >>
> > > > > > >> > > I made a quick mock-up of the current, proposed,
and an
> example>
> > > > > > >> compromise>
> > > > > > >> > > version at: https://imgur.com/a/G0Bpcky>
> > > > > > >> > >>
> > > > > > >> > > It features:>
> > > > > > >> > > - the current logo>
> > > > > > >> > > - the proposed logo>
> > > > > > >> > > - an alternate compromise example>
> > > > > > >> > >>
> > > > > > >> > > I have little to no skin in this game, but
I figure if
> the logo>
> > > > is>
> > > > > > >> getting>
> > > > > > >> > > an overhaul, it shouldn't just be a dichotomy
between old
> and>
> > > > new :)>
> > > > > > >> I have>
> > > > > > >> > > them all as SVG, so adjustments can always
be made.>
> > > > > > >> > >>
> > > > > > >> > > With regards,>
> > > > > > >> > > Daniel (who is not on this list, so please
cc if you need
> my>
> > > > > > >> attention)>
> > > > > > >> > >>
> > > > > > >> > >>
> > > > > > >> > > On 2019/08/13 12:37:32, James Meickle <
> jmeickle@quantopian.com>
> > > > > > >> .INVALID>>
> > > > > > >> > > wrote:>
> > > > > > >> > > > I'm gonna have to voice my discontent
on this one. The>
> > > > previous>
> > > > > > >> logo was>
> > > > > > >> > > > designed to look like a physical pinwheel,
with shading
> and>
> > > > > > >> gradients to>
> > > > > > >> > > > add depth. That makes it hard to reproduce,
so of
> course it's>
> > > > > > worth>
> > > > > > >> > > > considering a flatter replacement.>
> > > > > > >> > > >>
> > > > > > >> > > > This simplification keeps the same overall
shape but>
> > > > elongates the>
> > > > > > >> > > points,>
> > > > > > >> > > > drops the gradient, and reduces the
region of overlap.
> Overall>
> > > > > > this>
> > > > > > >> means>
> > > > > > >> > > > there's larger contiguous regions of
color, and
> they're>
> > > > skinnier.>
> > > > > > >> > > Combined>
> > > > > > >> > > > with the shading moved to a location
where it wouldn't
> be on>
> > > > the>
> > > > > > >> physical>
> > > > > > >> > > > object, it winds up looking like four
chef's knives
> rather>
> > > > than>
> > > > > > four>
> > > > > > >> > > points>
> > > > > > >> > > > of a pinwheel. Removing the central
"dot" also
> replicates this>
> > > > > > >> uninviting>
> > > > > > >> > > > spikiness in the interior, where the
regions of shading
> look>
> > > > like>
> > > > > > >> they're>
> > > > > > >> > > > jabbing at each other rather than meeting
smoothly.>
> > > > > > >> > > >>
> > > > > > >> > > > So... redesign sure, but please not
this one?>
> > > > > > >> > > >>
> > > > > > >> > > > On Tue, Aug 13, 2019 at 7:36 AM Kamil
Breguła <>
> > > > > > >> kamil.bregula@polidea.com>
> > > > > > >> > > >>
> > > > > > >> > > > wrote:>
> > > > > > >> > > >>
> > > > > > >> > > > > I also planned modernization of
the logo as part of
> the>
> > > > website>
> > > > > > >> > > > > creation. The creation of the website
is also to
> include:>
> > > > > > >> > > > > > Brand book with updated logo
(including logo safe
> space,>
> > > > > > >> colors, how>
> > > > > > >> > > not>
> > > > > > >> > > > > to use the logo and black&white
version)>
> > > > > > >> > > > >>
> > > > > > >> > > > > In the near future I will try to
provide more
> information.>
> > > > > > >> > > > >>
> > > > > > >> > > > > On Tue, Aug 13, 2019 at 1:08 PM
Driesprong, Fokko>
> > > > > > >> <fokko@driesprong.frl>
> > > > > > >> > > >>
> > > > > > >> > > > > wrote:>
> > > > > > >> > > > > >>
> > > > > > >> > > > > > Great work Chris, love the
clean design.>
> > > > > > >> > > > > >>
> > > > > > >> > > > > > Cheers, Fokko>
> > > > > > >> > > > > >>
> > > > > > >> > > > > > Op di 13 aug. 2019 om 13:06
schreef Kaxil Naik <>
> > > > > > >> kaxilnaik@gmail.com>
> > > > > > >> > > >:>
> > > > > > >> > > > > >>
> > > > > > >> > > > > > > Love the new one. Nice
work Chris.>
> > > > > > >> > > > > > >>
> > > > > > >> > > > > > > On Tue, Aug 13, 2019
at 12:03 PM Bas Harenslak <>
> > > > > > >> > > > > > > basharenslak@godatadriven.com>
wrote:>
> > > > > > >> > > > > > >>
> > > > > > >> > > > > > > > I like it! Looks
modern and finally that
> annoying>
> > > > stain is>
> > > > > > >> gone.>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > > > Bas>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > > > On 2019/08/13 10:28:48,
Ash Berlin-Taylor <>
> > > > > > a...@apache.org>>
> > > > > > >> > > wrote:>
> > > > > > >> > > > > > > > > Hi everyone,>>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > > Here at Astronomer
we've just had our Lead
> Designer,>
> > > > > > Chris>
> > > > > > >> > > > > Hendrixson,>
> > > > > > >> > > > > > > > join us recently
and he's proposed a few
> subtle>
> > > > tweaks to>
> > > > > > >> the>
> > > > > > >> > > Airflow>
> > > > > > >> > > > > > > logo>
> > > > > > >> > > > > > > > that I think keep
it still recognisably the
> same>
> > > > logo, but>
> > > > > > >> just>
> > > > > > >> > > a bit>
> > > > > > >> > > > > > > more>
> > > > > > >> > > > > > > > refined.>>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > > In his words:>>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > > > The new
Airflow icon was designed by me,
> Chris>
> > > > > > >> Hendrixson.>
> > > > > > >> > > I’m>
> > > > > > >> > > > > the>
> > > > > > >> > > > > > > > Lead Designer at
Astronomer. I’ve been
> designing>
> > > > logos and>
> > > > > > >> > > > > interfaces and>
> > > > > > >> > > > > > > > many other things
for over a decade. This
> rebrand is>
> > > > free,>
> > > > > > >> of>
> > > > > > >> > > > > course. I’m>
> > > > > > >> > > > > > > > excited about contributing
to the open source>
> > > > community.>>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > > I don't think
the mailing list allows
> attachments,>
> > > > so>
> > > > > > you>
> > > > > > >> can>
> > > > > > >> > > view>
> > > > > > >> > > > > it>
> > > > > > >> > > > > > > on>
> > > > > > >> > > > > > > > the wiki <>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > >>
> > > > > > >> > > > >>
> > > > > > >> > >>
> > > > > > >>>
> > > > > >>
> > > >
> https://cwiki.apache.org/confluence/display/AIRFLOW/Proposed+Logo+Redesign>
>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > > What do people
think of this?>>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > > > -ash>>
> > > > > > >> > > > > > > > >>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > > >>
> > > > > > >> > > > > > >>
> > > > > > >> > > > > > > -->
> > > > > > >> > > > > > > *Kaxil Naik*>
> > > > > > >> > > > > > > *Big Data Consultant
| DevOps Data Engineer*>
> > > > > > >> > > > > > > *Certified *Google Cloud
Data Engineer |
> *Certified*>
> > > > Apache>
> > > > > > >> Spark &>
> > > > > > >> > > > > Neo4j>
> > > > > > >> > > > > > > Developer>
> > > > > > >> > > > > > > *LinkedIn*: https://www.linkedin.com/in/kaxil>
> > > > > > >> > > > > > >>
> > > > > > >> > > > >>
> > > > > >
> > [message truncated...]
>

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