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From "Sally Khudairi" <>
Subject Re: Airavata Website & Logo Redesign
Date Wed, 20 Apr 2016 08:39:17 GMT
Thanks, Suresh --this is great!

As much as we'd like to, issuing a press release about a project identity/site overhaul isn't
considered "newsworthy". Heck, even the ASF's new logo didn't get one ;-)

Having said that, what would be great is if the PMC wrote a blog post about how you rallied
together to make this (non-technical) project work. I'll be happy to promote your write-up
on Twitter and the Apache weekly news round-up (I send this to our media/analyst list as well).

I'll be on standby, so whenever you're ready or have any questions, just let me know.

Warm regards,

[From the mobile; please excuse top-posting, spelling/spacing errors, and brevity]

----- Reply message -----
From: "Suresh Marru" <>
To: "Sally Khudairi" <>, "Nipurn Doshi" <>,
Cc: "Airavata Dev" <>
Subject: Airavata Website &amp; Logo Redesign
Date: Tue, Apr 19, 2016 17:04

Hi Sally,
Motivated by the new ASF logo refresh, we now have a new website and logo for Apache Airavata
- We still have work to do to add ASF logos, adding TM, press
kit and so forth with the new designs. We kind of pulled the trigger to launch it so we can
motivate ourselves to fix the non working links and add more text quickly. 

Do you have a suggestion on how we can publicize the new identity? A blog post, PR? We need
to hold on a bit while so we get through all the loose ends, but just a heads-up. 


[1] -
[2] -

On Jan 27, 2016, at 9:30 AM, Sally Khudairi <> wrote:
Thanks, Suresh! I appreciate your support :-)


From: Suresh Marru <> To: Airavata Dev <>
Cc: Sally Khudairi <> Sent: Wednesday, January 27, 2016 9:27 AM Subject:
Re: New Apache visual identity is live --please help share the news!  
Big time Kudos to Sally and team. Thanks for all your effort. Airavata Folks,Its time to facelift
Airavata too. Sally suggests updates to project logos and powered by before Apache Con. Lets
get started. Design Volunteers??Cheers,Suresh> On Jan 27, 2016, at 7:54 AM, Sally Khudairi
<> wrote:> > Hello Apache Community members --it's my pleasure to
share that, after a year in the making, the new Apache logo has launched and we are live!>
> The official announcement is posted at and tweeted at
 Please share this with your communities.> > Our new identity is now on the
homepage. The graphics page at has also been updated
with the images that we have at present. Feel free to use the Apache feather glyph to update
your project logos as well as the "Powered By" template. There is no specific deadline required
for these updates, but if you could use the upcoming ApacheCon (9-13 May) as a target, that
would be great.> > We will continue to update the site as the final assets and formal
style guide become available. Feel free to ping me if you need anything in the interim.>
> Many thanks to HotWax Systems and Lucidworks for joining forces and creating our beautiful
new identity in alignment with The Apache Way.> > Extra special thanks to Daniel Takamori
and Daniel Gruno from the ASF Infrastructure team for helping get our new look online. Go
Apache!> > > Warmly,> Sally
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