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Date: Mon, 21 Mar 2016 22:34:25 +0000 (UTC)
From: "David Reagan (JIRA)" <jira@apache.org>
To: dev@airavata.apache.org
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Subject: [jira] [Comment Edited] (AIRAVATA-1847) Airavata Logo Drafts
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    [ https://issues.apache.org/jira/browse/AIRAVATA-1847?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15205291#comment-15205291 ] 

David Reagan edited comment on AIRAVATA-1847 at 3/21/16 10:33 PM:
------------------------------------------------------------------

A few disorganized thoughts from someone with no design expertise:

- I like the 'A' gateway idea a lot, but would like to see a couple more iterations on the gateway itself. But if Suresh prefers to keep it more general, maybe nevermind.

- I wouldn't integrate a logo into the word. I'd just let the word stand by itself and keep the logo above or to the side.

- I would advocate for keeping the name in all caps and for using a font where 'A' and 'V' have the same visual weight so that the natural symmetry of the word would shine through, especially the internal 'AVA.' Option #2 looks just about right. You might even go so far as to mandate that AIRAVATA always be spelled in all caps, or perhaps in a font that uses small caps for lower-case letters.

- Think carefully about the colors you want to use. Blue is by far the most popular logo/brand color because people just seem to love blue, but you may get lost in the crowd. 

- If the elephant idea is still on the table, I recommend using it only if you keep the 3 heads. Too many other projects use a regular elephant logo. Here are a couple quick ideas: !dmreagan-logo1.png | thumbnail! and !dmreagan-logo2.png | thumbnail!


was (Author: dmreagan):
A few disorganized thoughts from someone with no design expertise:

- I like the 'A' gateway idea a lot, but would like to see a couple more iterations on the gateway itself. But if Suresh prefers to keep it more general, maybe nevermind.

- I wouldn't integrate a logo into the word. I'd just let the word stand by itself and keep the logo above or to the side.

- I would advocate for keeping the name in all caps and for using a font where 'A' and 'V' have the same visual weight so that the natural symmetry of the word would shine through, especially the internal 'AVA.' Option #2 looks just about right. You might even go so far as to mandate that AIRAVATA always be spelled in all caps, or perhaps in a font that uses small caps for lower-case letters.

- Think carefully about the colors you want to use. Blue is by far the most popular logo/brand color because people just seem to love blue, but you may get lost in the crowd. 

- If the elephant idea is still on the table, I recommend using it only if you keep the 3 heads. Too many other projects use a regular elephant logo. Here are a couple quick ideas: !dmreagan-logo1.png! and !dmreagan-logo2.png!

> Airavata Logo Drafts
> --------------------
>
>                 Key: AIRAVATA-1847
>                 URL: https://issues.apache.org/jira/browse/AIRAVATA-1847
>             Project: Airavata
>          Issue Type: New Feature
>            Reporter: Blair Carlisle
>         Attachments: Airavata Logos - By Shivika.pdf, Airavata.pdf, airavata branding 2.pdf, dmreagan-logo1.png, dmreagan-logo2.png
>
>
> See the PDF below to view options for the new Airavata logo. Comments welcome.


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